Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

What does your branding say about you?
Everyone talks about the importance of building your brand. Some companies achieve this with their logo, can you say Coca-Cola - red, silver, swirly letters and you know who it is without even reading what it says. Or their spokesman - you see the young face of the Mac guy (the 7-Up guy or the Dell guy from a few years back) and you know what's coming before he even says anything.
 
Branding is not only designed to let people know who you are, but also who you want to deal with. Let's face it, the Mac guy doesn't say "We want to deal with price conscious shoppers" - no, he says "We want to deal with those who are modern and cool - no geeks here - who don't feel need to do what everyone else does.'' Wal-Mart's branding does not say "We want to deal with elites who must be perceived as having the best of everything", it says "We want to deal with those who are only concerned with price".
There are markets for both, so both are fine. But the point is - what does your branding say about you?
If your business identity tells potential ... more

__________________________________________________
Are you on The Rain? Grow Your Network!