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You gotta go with what's hot!
    I talked to a potential client yesterday and they asked me "Why are you doing loan modification leads? They are only going to last a couple of years just like everything else."
This intrigued me a lot for a few reasons... Namely because it shows the mentality of most people; they live things on a day to day basis and sometimes are scared to take risks for the fear of loss or the potential unknown in a situation. A lot of people who were in our general field in the past 2-3 years (real estate, mortgage loans, appraisers, notaries, etc) are now back to what they were previously doing; be it grocery store clerk, car salesman or county clerk.
It shows me mainly how people have a lack of initiative and how they don't do much planning or put any effort into what they are doing. For what it's worth, my response to him was "hey, I've got it covered. I have 10 other sets of sites that are already built on 10 different topics that I can activate the marketing for at a flip of a switch. If mortgages or FHA is the boom tomorrow, I can start ... more

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