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Creating your marketing flier
 
Flier Creation – Not As Easy As It Looks:
 
 
 
There are many things to take in to consideration:
 
Aesthetics – is it easy on the eyes?
Branding – can you tell right away who the company is and recognize their logo?
Space – is there too much information crammed into one small space?
Information – are you actually giving some valuable information on the flier?
Color Palette - does your color palette match your branding?
Continuity – do your fonts and sizes make sense?  are your bullets and capitalizations continuous throughout?
Contact Information – is it correct and everything on the flier?
The Grab Factor – does the flier grab the viewer?
Graphics – are photos and clip art good quality that will print well or will the pixels show?
Spelling/Grammar Check – don’t miss those little oops! and over punctuating issues.
The Dealmaker – is there something on the flier that asks the viewer to call for more information, stop by, check out a web site, etc.?
Copywritten – do you have permission to use that picture/logo/graphic?
Distinction – does your flier look like anyone else’s?
 
Those are just a few of the things ... more

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