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The Money is in The List
So many business owners struggle with marketing their businesses. Why is that? 
Most likely it's because the business owner is just to busy trying to run his or her business to even think about how to market their business.
They usually resort to the "old fashioned" way of marketing, Yellow Page ads, print ads, maybe some radio or tv ads for a small fortune. But what tv or radio station does your customer base even watch or listen to, do you even know.
It's the shotgun approach to marketing. Spread enough "bullets" around and your bound to hit something. At what expense are you willing to keep thinking that type of marketing still works? How deep are your pockets?
Here's some interesting statistics recently put out by the Kelsey Group that every small business owner should pay close attention to:
70% of U.S. households now consider the Internet as the primary information source for shopping locally for products and services compared to 45% usage of the Yellow Pages 92% of Internet users say the Internet is a great place to get everyday information. 82% of Internet traffic starts at the search engine. If your not listed in the search engines your going to have to ... more

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