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Cold Calling and Public Relations In Real Estate . . .
In the olden days when I was a newer younger agent, I moved from a traditional broker to RE/MAX with my friends.  You know, if your friends jump off the cliff are you going to jump too - I could just hear my Mother's voice and the obvious answer was, well sure!! 
 So here is a funny story about cold calling in real estate.  It is long, but I think you will enjoy it.  This is also the reason I am as polite as possible to telemarketers.
The market was changing then, people were scrambling left and right to stay in the business, but many left.  I stayed.  At the time there was a seminar called Floyd Wickman's Sweathogs.  It was the end all get all answer to our prayers.  A twelve week program that was going to change our lives.  It cost like $800 at the time, all the money on the planet for me, but I managed to get it together and go.
So off we went once a week.  There must have been 500 RE/MAX agents from the surrounding metro DC area there at Sweathogs.  We all had our books, a hat - I swear - that looked like a ... more

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