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Twitter for Business: Plan of Action (Part IV in a series)
Here's the "money post" I promised. It outlines my thoughts on how to use Twitter to network, make connections and generate leads. (Here are links to Part 1, 2, 3 and 31/2) But first...
Resources from Ogilvy PR Over the weekend I came across a couple of resources from Ogilvy PR that present the best business case for using Twitter that I've seen, hands down. The first is a PPT slide deck and the second a list of best practices.
Ogilvy PR 360 DI Twitter Webinar View SlideShare presentation. The Creation of Twitter Best Practices - This post contains a list of dos and don'ts for using Twitter. Do yourself a favor and review both resources.
And now...
My Twitter Business Plan of Action I'm going to begin by outlining a simple, workable social media marketing strategy that applies to any form of social media engagement, including Twitter. So simple, in fact, it consists of only two words, listen and engage.
Listen
My mother always told me, "Paul, God gave you two ears and one mouth. He did that for a reason. Listen twice as much as you speak." (Bet your mom told you the same thing, right?)
You cannot become an ... more

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