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Designated Dual Agency
Designated Dual Agency  
By Brian Madigan LL.B.Sometimes, this is shortened to "designated agency". Let's use an example to appreciate the distinctions.Bill is a broker and runs a large brokerage in a small town. Sally and Bob both work as sales representatives. Sally lists John's house, and Bob's client Mary is interested in the property.Ordinarily, you would not see anything wrong with this. Technically, Bill is the agent because he is THE broker and has the agent-principal relationship directly with John and Mary. So far, so good; this is an example of dual agency.The technical conflict arises because it is Bill who is the agent at law, and how can he treat two masters equally. Will he not be favouring one over the other?Now, let's assume that John's house is still available, but this time, one of Sally's own buyer clients, Richard is anxious to put in an offer. Now, we have an inherent conflict of interest. Sally is acting for both the seller Sally and Richard in the same deal. That could be a problem, in terms of a conflict of interest. Bill being a responsible broker appoints Paul to look after Richard. So, in essence Richard has his own ... more

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