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A Good Promotional Item?
Realtors® buy lots of promotional items and gifts for clients, I know. I've often wondered whether they could track an increase in business back to the investment they made in magnets or calendars. And for a long time I've resisted buying anything more than business cards because I couldn't see the benefit.
But that has changed now. The trigger was a combination of two events that I wanted to support  - both organizations are raising money for scholarships – but at the same time I wanted to promote by business. They both also have a silent auction. Ah ha! Finally I could see a reason to invest in a promotional item. But what?
The first criterion was it had to be something I would like to have myself. Second, it had to be of good quality. Third, it had to be something that people would actually use in a way that others would see. Fourth, it had to have a logical connection to my business. (There are wonderful key chains and calculators, but what do they have to do with books???). Oh, and it had to display my name clearly.
Thinking about those silent auctions I started with the idea of ... more

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