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The 30 Second Elevator Speech...What's in Your Toolkit?
I've found myself in varied situations lately, from networking events to shopping at the grocery store to hangin' with the fellas meeting their friends. Sometimes my radar is on, sometimes not but my personality is such that I'm always aware of someone else's comfort and engagement in a conversation. Whether I'm actively looking to convert someone into a prospect or I just need them to pass the chips and salsa to this end of the table, I wouldn't want to exclude anyone.
I have noticed my elevator speech has evolved over the years, primarily because I listen to everyone else's routine. Sometimes I modify what I hear, sometimes I yawn like the MGM lion (yes it's a yawn, not a roar). Listening is key. So, what I've done is actually preface my speech (often just a few quick sentences) with preparatory questions. I'm usually the first to ask "what do you do?". Inevitably the question comes back in my direction.
So like a good listener, I tend to ask a lot of casual questions. I'm not a very good snake oil salesman but I am genuinely interested in what the other person has to say. Often this even helps me modify my shtick by incorporating ... more

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