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The Agent Makes the Difference... The brokerage is kind of like the fancy wrapper.
I made a bad financial decision in regard to my business last July when I changed brokerages. 
I thought that being affiliated with a local name brand brokerage would help me weather the tough real estate market, better than being affiliated with a different name brand brokerage quite a distance from my target market. 
I couldn't have been more wrong, and it was a very expensive mistake.
At my previous office, I was making a phenomenal commmission.  Trust me when I say it's almost too good to be true. I work from home so the distance from this office to my house wasn't an issue.  Escrow was directly deposited and all documents were either PDF'd or faxed to-and-from.  It was a great arrangement, but I just had to mess with a good thing.  Stupid... stupid... stupid!
I had often wondered if the 30 miles from the Elmwood Park IL office to my target market in Plainfield IL was costing me business, so I made a business decision to try to increase my local exposure by joining a local office in town.
This was an expensive and time consuming mistake just to find out one important thing:  It's the agent that makes ... more

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