Attending IMU

This week I am attending Inbound Marketing University that runs until Monday June 22nd.

Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals-as well as marketers between jobs-looking to gain new skills to get ahead in the competitive workforce.

The IMU program includes ten webinar classes and one review session.

Professors include: Chris Brogan (New Marketing Labs), Brian Carroll (InTouch), Mack Collier (MarketingProfs), Rand Fishkin (SEOmoz), Eric Groves (Constant Contact), Ann Handley (MarketingProfs), Jeanne Hopkins (MarketingExperiments), Lee Odden (TopRank Online Marketing), David Meerman Scott (New Rules of Marketing & PR), Marshall Sponder (Monster.com), Elyse Tager, (Silicon Valley American Marketing Association) and Mike Volpe (HubSpot)

The university program concludes with the inbound marketing certification exam.Those who will complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive a certificate. 

Program Schedule: (Can't make one of the classes? No problem. Everything will be archived

(provided by http://www.inboundmarketing.com)

So far the classes offered have been fantastic and full of good, USEFUL information.  We're through five one hour webinars as I write this, and there has not been one yet that I didn't get at least one thing I could start using immediately out of it. 

Live tweeting during the presentations via twitter.com using the hashtag #imu has been an excellent opportunity for meeting new people and expanding networking potential with other marketers. Check out all the chatter at search.twitter.com and search #IMU

Huge kudos to Hubspot (hubspot.com) for providing us with such a unique quality experience. Highly recommend!

Find me on twitter twitter.com/ericawallace

 

Via Erika Paul (Hallmark Sotheby's International Realty):

The Hopkinton Independent has written a feature article on our office, Hallmark Sotheby's International Realty, in their latest edition.  The article is about well known author and speaker David Meerman Scott who featured our story of recruiting Mike Lefebvre, via twitter, in his latest book about marketing in the age of technology and social media, World Wide Rave.

We could not be happier they chose to share our story with our local community.  In our evolving world of technology and given that approximately 90% of buyers shop online, we understand the importance of meeting the needs of the new age of real estate. We strive as a company to stay at the forefront of online technology and the latest marketing and industry trends. We appreciate and are humbled by the recognition both David Meerman Scott, and the Hopkinton Independent have given us.

Our ad was featured directly below the article as we welcomed our newest realtor, Hopkinton resident,               Lynn Hargrave.

   Lynn brings her six years of experience in residential real estate along with her strong     relocation background. We are so happy to have her join our team!

 

 

 

 

 

 

 

So proud of all Mike is doing in such a short time. We are lucky to have him here.

Keep up the awesome work!!

Via Mike Lefebvre (Hallmark Sotheby's International Realty):
World Wide Rave by David Meerman Scott

Just received my copy of David Meerman Scott’s new book, “World Wide Rave” from Amazon today. It may be the first time ever that my name has appeared in a book’s index. To say I am flattered is an understatement. Call me an egomaniac (you won’t be the first), but I immediately flipped to the couple of pages about me. David did a fine job of describing how a little less than a year ago I took my struggling real estate business and attempted to turn things upside down with a video entitled “Steak Out in Franklin, MA”.  I am incredibly honored to have my uncommon story go from casual conversation in a Lexington Starbuck’s directly into the pages of his new, soon-to-be best-selling, book.

If you are a fan of marketing, branding, social media or simply figuring out why things like a video of a sneezing panda can catch the imagination of the masses, check out his new book. Not for the 2-pages about me, but for the 180 some odd other pages about people doing really cool things and creating real raves through the power of social media. You know the rules of the game have changed when a rookie real estate agent entering one of the most challenging markets in recent history gets his story spread to the world by a best selling author in the pages of his new book.

Thank you David for sharing one of the most fruitful cups of coffee I’ve had in a long time.

 

 

 

Real Estate Market Report - Hopkinton, MA

 Single Family Home Sales Sales 2008

Hopkinton, MA - SOLD Property Statistics - 2008
Property Type(s): Single Family Homes
Status: SOLD
Dates:: 01/01/2008  - 12/31/2008
Town: Hopkinton, MA

Price Range # of
Listings
Avg. Days
on Market
Average
Sale Price
  Average
List Price
SP:LP
Ratio
Average
Orig Price
SP:OP
Ratio
$0 - $49,999 0 0 $0   $0 0 $0 0
$50,000 - $99,999 0 0 $0   $0 0 $0 0
$100,000 - $149,999 1 288 $143,000   $159,900 89 $199,900 72
$150,000 - $199,999 5 140 $177,480   $183,440 97 $200,540 89
$200,000 - $249,999 3 155 $236,667   $242,933 98 $276,267 88
$250,000 - $299,999 11 185 $273,391   $282,482 97 $298,482 92
$300,000 - $349,999 8 127 $317,891   $331,613 96 $351,625 91
$350,000 - $399,999 10 86 $368,115   $376,580 98 $390,040 95
$400,000 - $449,999 5 113 $432,100   $454,740 95 $464,740 93
$450,000 - $499,999 8 54 $477,125   $493,238 97 $505,488 95
$500,000 - $599,999 21 113 $555,288   $573,730 97 $597,315 93
$600,000 - $699,999 16 114 $651,524   $671,231 97 $689,669 95
$700,000 - $799,999 13 166 $740,731   $773,683 96 $817,221 91
$800,000 - $899,999 11 133 $850,900   $887,473 96 $932,118 92
$900,000 - $999,999 7 124 $939,714   $988,371 95 $1,046,814 91
$1,000,000 - $1,499,999 10 189 $1,088,415   $1,127,930 97 $1,161,940 94
$1,500,000 - $1,999,999 1 75 $1,800,000   $1,950,000 92 $1,950,000 92
$2,000,000 - $2,499,999 0 0 $0   $0 0 $0 0
$2,500,000 - $2,999,999 0 0 $0   $0 0 $0 0
$3,000,000 - $3,999,999 0 0 $0   $0 0 $0 0
$4,000,000 - $4,999,999 0 0 $0   $0 0 $0 0
$5,000,000 - $9,999,999 0 0 $0   $0 0 $0 0
$10,000,000 - $99,999,999 0 0 $0   $0 0 $0 0
Total Properties 130 Avg. 131 $594,511   $617,750 96 $644,218 93
Lowest Price: $143,000 Median Price: $569,500
Highest Price: $1,800,000 Average Price: $594,511
Total Market Volume: $77,286,453

For a detailed analysis on what your home is worth contact us today!

www.HallmarkSothebysRealty.com

*The property data below was compiled from MLSPIN.com

 

 

 

 

 

A Fun Holiday Event for Friends and Family.

Stop in at our Holiday Open House this Saturday! We would love to see you : )

Hopkinton Holiday Stroll - Hallmark Sotheby's International Realty

Saturday December 6th 12-5:00

Please join in the holiday fun at Hallmark Sotheby’s International Realty during the annual Hopkinton Holiday Stroll  Get out of the cold and come inside for some hot chocolate, mulled cider and assorted homemade holiday goodies. We will have a craft project for the kids (and adults!) to make and decorate their own gingerbread ornament to take home and hang on the tree or give as a gift.  Hope to see you there!

 

 

 

 

 

You can find out more about Google Impact Project
here: 10 to the 100


 

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.

Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more
profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

Google Analytics

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

Google Sitemaps

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

Google Alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

Google Froogle

5. Google Checkout

Not exactly free but for those marketers who use AdWords
- for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

Google Checkout

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

Google eBlogger

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

Google Toolbar

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

Google Groups

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

Google Adsense

10. Google Docs

A recent addition to Google’s stable of free products.
Google Docs (Writely.com) is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time - the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

Google Docs

Honorable Mention - Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

Google Trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

 

For more information regarding the above post please visit http://www.sitepronews.com/category/titus-hoskins-blog/

 

 

Introducing . . .

FOR IMMEDIATE RELEASE

Massachusetts Real Estate Firm Joins Sotheby’s International Realty® Network

 

HOPKINTON, Mass. (July 22 2008) – Sotheby’s International Realty Affiliates LLC today announced that Hallmark Realty Ltd. in Hopkinton, Mass.,  has joined its luxury real estate network.  The company has 11 sales associates that service the MetroWest Boston area.  

 

The firm, owned by Erika Paul, now will do business as Hallmark Sotheby’s International Realty.

 

“Hallmark Realty truly is unique in its approach to client service and embodies all the qualities we look for in an affiliate,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC.  “Erika Paul truly understands the art of developing and creating solid long-term client relationships and has made that the core of her successful business.”

 

According to Paul, the Sotheby’s International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.  “Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry,” she said.  “Now, as part of the Sotheby’s International Realty network, we have access to the very best in marketing resources and technology, which we feel will take our level of service to new heights,” she said. 

 

Paul also cites the Sotheby’s International Realty brand’s commitment to clients as a reason for her decision to affiliate.  She said, “Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold.  In this brand I saw this same dedication to the client and knew right away that we would be a perfect fit.”  

 

The Sotheby’s International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories.  Hallmark Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

 

Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, Mass., 01748, and can be reached at (508) 435-9200.  For more information, visit www.hallmarksothebysrealty.com.

 

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

 

For more information visit HallmarkSothebysRealty.com

 

 

Does anyone know of a task list/ to do list application I Can use with gmail and google calendar.

I would love to have an online task manager without having to sign in to another account. Even if it allowed me to keep a button on my gmail page or calendar that would be great.

I have looked online and it seems like there isnt one that is fully integrated with google yet, but if someone knows otherwise, I Would really appreciate any information or recommended links you may have.

Thanks!!

 

Fantastic Opportunity to Own this 2 Bedroom, 2 Bath, 4 Years Young. Condo in Jamaica Plain (Boston)Steps to "T" and Arnold Arboretum!

Modern unit with Designer flair and great layout. Featuring that highly sought after open floor plan in Living and Dining Area with bow windows; great for entertaining. Spacious master bedroom suite features walk-in-closet & marble bath. Second bedroom also good sized with double wide closet. Enjoy the convenience of full sized laundry in-unit, tons of closets, & off street parking. Huge private storage room with many usage options has great Ikea cabinetry. Look forward to enjoying your spring from the fabulous rear deck, just a short walk from the Arboretum. Blocks from T! New Everything - Entire property built just 4yrs ago! Simply gorgeous!

56 Wenham Unit #1 , Jamaica Plain is being offered at $399,900. For more information on this property, please visit www.56Wenham.com or for a private showing, please call Erica Wallace (617) 762-3541 or email EricaWRemax@gmail.com of RE/MAX Real Estate Center, Boston


For more information on properties like this or to sign up for free daily email alerts and access ALL properties listed in the MLS database, please visit www.EricaWallaceHomes.com to sign up for a free membership

 
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HYDE PARK SOLD Property Statistics - Past 3 Months through August 21st, 2007
Property Type(s): Condos, Single Families, Multi-Families
Start Date: 05/21/2007
End Date: 08/21/2007
Towns: Boston:Hyde Park, MA

Price Range # of
Listings
Avg. Days
on Market
Average
Sale Price
Average
List Price
SP:LP
Ratio
Average
Orig Price
SP:OP
Ratio
Under $50,000 - - - - - - -
$50,000 - $99,999 - - - - - - -
$100,000 - $149,999 2 42 $120,950 $122,400 99 $127,400 95
$150,000 - $199,999 1 22 $180,500 $180,900 100 $180,900 100
$200,000 - $249,999 6 189 $219,650 $261,100 84 $277,267 79
$250,000 - $299,999 17 176 $266,788 $278,929 96 $303,359 88
$300,000 - $349,999 16 94 $324,369 $336,547 96 $350,927 92
$350,000 - $399,999 13 97 $371,265 $381,469 97 $391,815 95
$400,000 - $449,999 6 105 $417,667 $432,100 97 $436,267 96
$450,000 - $499,999 1 7 $460,000 $499,900 92 $499,900 92
$500,000 - $599,999 4 88 $525,750 $535,700 98 $548,450 96
$600,000 - $699,999 - - - - - - -
$700,000 - $799,999 1 16 $750,000 $759,900 99 $759,900 99
$800,000 - $899,999 - - - - - - -
$900,000 - $999,999 - - - - - - -
$1,000,000 - $1,499,999 - - - - - - -
$1,500,000 - $1,999,999 - - - - - - -
$2,000,000 - $2,499,999 - - - - - - -
$2,500,000 - $2,999,999 - - - - - - -
$3,000,000 - $3,999,999 - - - - - - -
$4,000,000 - $4,999,999 - - - - - - -
$5,000,000 - $9,999,999 - - - - - - -
Over $10,000,000 - - - - - - -
Total Properties 67 Avg. 119 $330,016 $344,375 96 $358,747 92
Lowest Price: $114,900 Median Price: $322,400
Highest Price: $750,000 Average Price: $330,015
Total Market Volume: $22,111,050

HYDE PARK Pending (Under Agreement Statistics) - Past 3 Months through August 21st, 2007
Property Type(s): SF, CC, MF
Start Date: 05/21/2007
End Date: 08/21/2007
Towns: Boston:Hyde Park, MA

Went UAG Current Status
Price Range # of
Listings
# UAG # Sold # Other
Under $50,000 - - - -
$50,000 - $99,999 - - - -
$100,000 - $149,999 3 - 2 1
$150,000 - $199,999 - - - -
$200,000 - $249,999 6 5 1 -
$250,000 - $299,999 23 7 13 3
$300,000 - $349,999 26 12 10 4
$350,000 - $399,999 11 5 5 1
$400,000 - $449,999 8 1 4 3
$450,000 - $499,999 4 4 - -
$500,000 - $599,999 1 - 1 -
$600,000 - $699,999 - - - -
$700,000 - $799,999 2 1 1 -
$800,000 - $899,999 - - - -
$900,000 - $999,999 - - - -
$1,000,000 - $1,499,999 - - - -
$1,500,000 - $1,999,999 - - - -
$2,000,000 - $2,499,999 - - - -
$2,500,000 - $2,999,999 - - - -
$3,000,000 - $3,999,999 - - - -
$4,000,000 - $4,999,999 - - - -
$5,000,000 - $9,999,999 - - - -
Over $10,000,000 - - - -
Total Properties 84 35 37 12
Lowest Price: $114,900 Median Price: $324,500
Highest Price: $799,000 Average Price: $378,164
Total Market Volume: $31,765,842

HYDE PARK - Active Property Market Snapshot as of Today, August 21, 2007 vs August 21, 2006
Property Type(s): SF, CC, MF
ONE YEAR SNAPSHOT - Snapshot Date: 8/21/06 vs. 8/21/07
Towns: Boston: Hyde Park, MA

8/21/2006 8/21/2007
Price Range Number of
Listings
Avg. Days
on Market
vs. today Number of
Listings
Avg. Days
on Market
Under $50,000 - - - -
$50,000 - $99,999 - - - -
$100,000 - $149,999 1 112 5 58
$150,000 - $199,999 5 89 9 96
$200,000 - $249,999 7 74 10 96
$250,000 - $299,999 21 146 19 152
$300,000 - $349,999 36 75 45 118
$350,000 - $399,999 34 104 43 135
$400,000 - $449,999 17 102 23 146
$450,000 - $499,999 34 91 18 88
$500,000 - $599,999 20 112 17 119
$600,000 - $699,999 5 120 1 26
$700,000 - $799,999 - - 2 246
$800,000 - $899,999 1 3 - -
$900,000 - $999,999 - - 1 248
$1,000,000 - $1,499,999 - - - -
$1,500,000 - $1,999,999 - - - -
$2,000,000 - $2,499,999 - - - -
$2,500,000 - $2,999,999 - - - -
$3,000,000 - $3,999,999 - - - -
$4,000,000 - $4,999,999 - - - -
$5,000,000 - $9,999,999 - - - -
Over $10,000,000 - - - -
Total Properties 181 Avg. 100 193 Avg. 124
Lowest Price: $125,000
Median Price: $384,900
Highest Price: $810,000
Average Price: $399,075
Total Market Volume: $72,232,584
Lowest Price: $109,900
Median Price: $359,900
Highest Price: $949,000
Average Price: $370,946
Total Market Volume: $71,592,600

For an updated FREE Market Analyis of what Your Home is worth in Today's Market, please contact me at ericawremax@gmail.com or through my website at www.EricaWallaceHomes.com

Property Statistics compiled by Erica Wallace of: RE/MAX Real Estate Center through the Multiple Listing Service.

To search for Homes in your area - Click on the button Below:

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Erica Wallace

Hopkinton, MA

More about me…

Hallmark Sotheby's International Realty

Address: 11 Grove Street, Hopkinton , MA , 01748

Office Phone: (508) 435-9200 x 1

Cell Phone: (617) 828-4383

Email Me

Passionate about all things real estate, new media, and online social networking. If you are looking to buy or sell in the Greater Boston/Metrowest area of Massachusetts, If you just want to chat about real estate in general, or if you'd like to hear about career opportunities in the industry, let's talk!


Erica Wallace, Real Estate Professional in Boston, MA



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