This week I am attending Inbound Marketing University that runs until Monday June 22nd.
Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals-as well as marketers between jobs-looking to gain new skills to get ahead in the competitive workforce.
The IMU program includes ten webinar classes and one review session.
The university program concludes with the inbound marketing certification exam.Those who will complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive a certificate.
So far the classes offered have been fantastic and full of good, USEFUL information. We're through five one hour webinars as I write this, and there has not been one yet that I didn't get at least one thing I could start using immediately out of it.
Live tweeting during the presentations via twitter.com using the hashtag #imu has been an excellent opportunity for meeting new people and expanding networking potential with other marketers. Check out all the chatter at search.twitter.com and search #IMU
Huge kudos to Hubspot (hubspot.com) for providing us with such a unique quality experience. Highly recommend!
We could not be happier they chose to share our story with our local community. In our evolving world of technology and given that approximately 90% of buyers shop online, we understand the importance of meeting the needs of the new age of real estate. We strive as a company to stay at the forefront of online technology and the latest marketing and industry trends. We appreciate and are humbled by the recognition both David Meerman Scott, and the Hopkinton Independent have given us.
Our ad was featured directly below the article as we welcomed our newest realtor, Hopkinton resident, Lynn Hargrave.
Lynn brings her six years of experience in residential real estate along with her strong relocation background. We are so happy to have her join our team!
Just received my copy of David Meerman Scott’s new book, “World Wide Rave” from Amazon today. It may be the first time ever that my name has appeared in a book’s index. To say I am flattered is an understatement. Call me an egomaniac (you won’t be the first), but I immediately flipped to the couple of pages about me. David did a fine job of describing how a little less than a year ago I took my struggling real estate business and attempted to turn things upside down with a video entitled “Steak Out in Franklin, MA”. I am incredibly honored to have my uncommon story go from casual conversation in a Lexington Starbuck’s directly into the pages of his new, soon-to-be best-selling, book.
If you are a fan of marketing, branding, social media or simply figuring out why things like a video of a sneezing panda can catch the imagination of the masses, check out his new book. Not for the 2-pages about me, but for the 180 some odd other pages about people doing really cool things and creating real raves through the power of social media. You know the rules of the game have changed when a rookie real estate agent entering one of the most challenging markets in recent history gets his story spread to the world by a best selling author in the pages of his new book.
Thank you David for sharing one of the most fruitful cups of coffee I’ve had in a long time.
Stop in at our Holiday Open House this Saturday! We would love to see you : )
Hopkinton Holiday Stroll - Hallmark Sotheby's International Realty
Saturday December 6th 12-5:00
Please join in the holiday fun at Hallmark Sotheby’s International Realty during the annual Hopkinton Holiday StrollGet out of the cold and come inside for some hot chocolate, mulled cider and assorted homemade holiday goodies. We will have a craft project for the kids (and adults!) to make and decorate their own gingerbread ornament to take home and hang on the tree or give as a gift.Hope to see you there!
With Google celebrating its 10th Anniversary, and using so many of these free marketing tools myself and as an office, I wanted to share this top ten list provided by Titus-Hoskins. Our office's shared calendar, and use of Google docs has made tracking our open houses, contract dates, and important paperwork more centralized and efficient in every way; and don't get me started on how much I love gmail! : )
You can find out more about Google Impact Project here: 10 to the 100
10 Most Valuable Free Google Marketing Tools
Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.
For better or worst, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day. New Google products and services are coming on stream at a staggering pace, further increasing Google’s impact on our lives.
Despite this dominating presence, many people still don’t realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.
Don’t be fooled by the ‘free’ label, these marketing tools might be free but there are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run, by providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of Google’s good-will and snapping up these professionally run services and marketing tools. Here’s a quick run-down of the 10 most valuable free Google Internet marketing tools:
1. Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in demand service from Google.
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news…
Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
Every marketer knows the important of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (does such creatures exist?) Adsense can be a painless way to earn extra income from your site.
For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.
A recent addition to Google’s stable of free products. Google Docs (Writely.com) is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF.
Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.
This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.
Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs. Some of these programs may have to be applied for individually. But be assured, all these free Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.
Massachusetts Real Estate Firm Joins Sotheby’s International Realty® Network
HOPKINTON, Mass. (July 22 2008) – Sotheby’s International Realty Affiliates LLC today announced that Hallmark Realty Ltd. in Hopkinton, Mass.,has joined its luxury real estate network.The company has 11sales associates that service the MetroWest Boston area.
The firm, owned by Erika Paul, now will do business as Hallmark Sotheby’s International Realty.
“Hallmark Realty truly is unique in its approach to client service and embodies all the qualities we look for in an affiliate,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Erika Paul truly understands the art of developing and creating solid long-term client relationships and has made that the core of her successful business.”
According to Paul, the Sotheby’s International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.“Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry,” she said.“Now, as part of the Sotheby’s International Realty network, we have access to the very best in marketing resources and technology, which we feel will take our level of service to new heights,” she said.
Paul also cites the Sotheby’s International Realty brand’s commitment to clients as a reason for her decision to affiliate.She said, “Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold.In this brand I saw this same dedication to the client and knew right away that we would be a perfect fit.”
The Sotheby’s International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories.Hallmark Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.
Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, Mass., 01748, and can be reached at (508) 435-9200.For more information, visit www.hallmarksothebysrealty.com.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
Does anyone know of a task list/ to do list application I Can use with gmail and google calendar.
I would love to have an online task manager without having to sign in to another account. Even if it allowed me to keep a button on my gmail page or calendar that would be great.
I have looked online and it seems like there isnt one that is fully integrated with google yet, but if someone knows otherwise, I Would really appreciate any information or recommended links you may have.
Fantastic Opportunity to Own this 2 Bedroom, 2 Bath, 4 Years Young. Condo in Jamaica Plain (Boston)Steps to "T" and Arnold Arboretum!
Modern unit with Designer flair and great layout. Featuring that highly sought after open floor plan in Living and Dining Area with bow windows; great for entertaining. Spacious master bedroom suite features walk-in-closet & marble bath. Second bedroom also good sized with double wide closet. Enjoy the convenience of full sized laundry in-unit, tons of closets, & off street parking. Huge private storage room with many usage options has great Ikea cabinetry. Look forward to enjoying your spring from the fabulous rear deck, just a short walk from the Arboretum. Blocks from T! New Everything - Entire property built just 4yrs ago! Simply gorgeous!
56 Wenham Unit #1 , Jamaica Plain is being offered at $399,900. For more information on this property, please visit www.56Wenham.com or for a private showing, please call Erica Wallace (617) 762-3541 or email EricaWRemax@gmail.com of RE/MAX Real Estate Center, Boston
For more information on properties like this or to sign up for free daily email alerts and access ALL properties listed in the MLS database, please visit www.EricaWallaceHomes.com to sign up for a free membership
HYDE PARK SOLD Property Statistics - Past 3 Months through August 21st, 2007
Property Type(s): Condos, Single Families, Multi-Families
Start Date: 05/21/2007
End Date: 08/21/2007
Towns: Boston:Hyde Park, MA
HYDE PARK Pending (Under Agreement Statistics) - Past 3 Months through August 21st, 2007
Property Type(s): SF, CC, MF
Start Date: 05/21/2007
End Date: 08/21/2007
Towns: Boston:Hyde Park, MA
Went UAG
Current Status
Price Range
# of
Listings
# UAG
# Sold
# Other
Under $50,000
-
-
-
-
$50,000 - $99,999
-
-
-
-
$100,000 - $149,999
3
-
2
1
$150,000 - $199,999
-
-
-
-
$200,000 - $249,999
6
5
1
-
$250,000 - $299,999
23
7
13
3
$300,000 - $349,999
26
12
10
4
$350,000 - $399,999
11
5
5
1
$400,000 - $449,999
8
1
4
3
$450,000 - $499,999
4
4
-
-
$500,000 - $599,999
1
-
1
-
$600,000 - $699,999
-
-
-
-
$700,000 - $799,999
2
1
1
-
$800,000 - $899,999
-
-
-
-
$900,000 - $999,999
-
-
-
-
$1,000,000 - $1,499,999
-
-
-
-
$1,500,000 - $1,999,999
-
-
-
-
$2,000,000 - $2,499,999
-
-
-
-
$2,500,000 - $2,999,999
-
-
-
-
$3,000,000 - $3,999,999
-
-
-
-
$4,000,000 - $4,999,999
-
-
-
-
$5,000,000 - $9,999,999
-
-
-
-
Over $10,000,000
-
-
-
-
Total Properties
84
35
37
12
Lowest Price: $114,900
Median Price: $324,500
Highest Price: $799,000
Average Price: $378,164
Total Market Volume: $31,765,842
HYDE PARK - Active Property Market Snapshot as of Today, August 21, 2007 vs August 21, 2006
Property Type(s): SF, CC, MF
ONE YEAR SNAPSHOT - Snapshot Date: 8/21/06 vs. 8/21/07
Towns: Boston: Hyde Park, MA
8/21/2006
8/21/2007
Price Range
Number of
Listings
Avg. Days
on Market
vs. today
Number of
Listings
Avg. Days
on Market
Under $50,000
-
-
-
-
$50,000 - $99,999
-
-
-
-
$100,000 - $149,999
1
112
5
58
$150,000 - $199,999
5
89
9
96
$200,000 - $249,999
7
74
10
96
$250,000 - $299,999
21
146
19
152
$300,000 - $349,999
36
75
45
118
$350,000 - $399,999
34
104
43
135
$400,000 - $449,999
17
102
23
146
$450,000 - $499,999
34
91
18
88
$500,000 - $599,999
20
112
17
119
$600,000 - $699,999
5
120
1
26
$700,000 - $799,999
-
-
2
246
$800,000 - $899,999
1
3
-
-
$900,000 - $999,999
-
-
1
248
$1,000,000 - $1,499,999
-
-
-
-
$1,500,000 - $1,999,999
-
-
-
-
$2,000,000 - $2,499,999
-
-
-
-
$2,500,000 - $2,999,999
-
-
-
-
$3,000,000 - $3,999,999
-
-
-
-
$4,000,000 - $4,999,999
-
-
-
-
$5,000,000 - $9,999,999
-
-
-
-
Over $10,000,000
-
-
-
-
Total Properties
181
Avg. 100
193
Avg. 124
Lowest Price:
$125,000
Median Price:
$384,900
Highest Price:
$810,000
Average Price:
$399,075
Total Market Volume:
$72,232,584
Lowest Price:
$109,900
Median Price:
$359,900
Highest Price:
$949,000
Average Price:
$370,946
Total Market Volume:
$71,592,600
For an updated FREE Market Analyis of what Your Home is worth in Today's Market, please contact me at ericawremax@gmail.com or through my website at www.EricaWallaceHomes.com
Property Statistics compiled by Erica Wallace of: RE/MAXReal Estate Center through the Multiple Listing Service.
To search for Homes in your area - Click on the button Below:
Passionate about all things real estate, new media, and online social networking. If you are looking to buy or sell in the Greater Boston/Metrowest area of Massachusetts, If you just want to chat about real estate in general, or if you'd like to hear about career opportunities in the industry, let's talk!
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.