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a la mode: Use Your XSite Like A Google Machine To Draw In Leads - 03/11/09 05:02 PM
If you're like me, it's sometimes hard to commit hours and hours of writing "why" you should live in my area when choosing a home.  Sure, I could frame in a local page of great information but what makes the internet great is the ability for a user to have endless searches, endless possibilities and endless educational pieces that they can (and will) find. With my XSite I have the ability to actually frame an outside page directly into my site which will give me the flexibility to have it launch in another window or frame it with the header of … (0 comments)

a la mode: Considering putting FSBO listings on your website? You should - 02/26/09 08:45 PM
I was talking with a broker this morning about an idea that he had.  He was talking about marketing to FSBO's -- shocker, right?  Actually his idea had some merit.  He was talking about marketing to FSBO's not to get the listing but instead give them the ability to list their home on his website.  His initial thought was to look for another service provider that would give him the ability to do this but after thinking about it I came up with a different way to use his current XSite.  Because a Broker XSite gives you the ability to add … (9 comments)

a la mode: Are you a doorway or a doormat? - 02/13/08 02:10 PM
"New home sales plummet."
"Housing industry lowest in 20 years."
"Foreclosure rates skyrocket."
A homeowner reading the newspaper or watching the national news these days wouldn't think they had a chance if they wanted to sell.  On the flip-side, seeing these headlines would make buyers think that it's close to impossible to get a loan given the foreclosure rates and lack of money in the real estate market.   Both buyers and sellers may assume that they should hold off until they start seeing different headlines touting that the real estate market is back and flourishing.
The biggest problem that I've seen in this market … (5 comments)

a la mode: Using your Agent XSite for all its worth - 06/19/07 10:55 AM
Giving your site visitors what they want means knowing what they like Are you caught in the new website owner trap? You may be, whether you've had a site for five years or five minutes. You've probably spent a lot of time customizing your Agent XSite. And the result is probably something you're happy and comfortable with. But of every person on the planet, the one that least needs to like your XSite is you. You're going to visit it all the time no matter what! Right? Sure, you know your potential clients, you know who you're marketing to, and when … (6 comments)

 

Eric Richardson

Edmond, OK

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Account Exectutive, Mercury Network - a la mode

Address: a la mode, inc., 3705 W. Memorial Road - Building 402, Oklahoma City, OK, 73134

Office Phone: (800) 252-6633 x 303

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My blogs give agents insight as to new items coming into our industry and an overview of how to harness those tools to keep us in line with not only today's buyers and sellers but tomorrow's as well.


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