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leads: There's an SEO expert in all of us - 05/23/08 10:03 AM
One of the things that is largely overlooked in an agent's website is their tracking ability. Not just their number of visitors but where those visitors come from and what terms they used to find you. I want to show you how to do a little work on your site and get results organically. For me, this achieves two important things for my website. First, it ensures that I am continually updating my site with new and fresh content which will help with search results. Second, it helps me identify what actual buyers and sellers are typing into the major search … (2 comments)
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leads: Home Inspection - 06/21/07 12:03 PM
I am amazed at how many of my clients ask why they need a home inspection when it comes to them buying a home. Most of them ask not because of ignorance but because they look at it as a cost saving measure (inspections in Oklahoma typically run between $225 - $300) I can not stress enough that this is not the place that you want to shave your budget.
Although a home may look in perfect working order when we walk through it there are many, many items that we might not see that could become a potential hazard after you … (0 comments)
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leads: Create the best direct mail piece your prospects will see all week - 06/20/07 11:15 AM
What goes into an effective direct mailing? Stick to these seven suggestions and your piece will stand out among the junk.
Personalize. "Dear Neighbor" simply does not get the response "Dear Kathy" does. Use the word "you" liberally. Those are "musts"; if practical and you've drilled down this far on your contact information for the mailing, sprinkle in other personalized details, too. "Like most parents with a child in Elm Street Middle School, you probably..." "I've helped more of your Hefner Pointe neighbors find their dream home than...". The more personal touches, the more attention your message will get.Tell them what … (0 comments)
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leads: Why do I get real estate leads from the web? - 06/19/07 02:56 PM
Why do I get real estate leads from the web?
I talk to no less than 20 agents a day. "That's about normal with showings and cross-selling", you say? Nope, not for me. You see, I'm that "techie guy" in the office. So I've made a lot of friends in the industry really quickly. And more than half the time the first question I get is "How do I get leads from my website?"
The first thing that I ask is, "What does your site say to your visitors?" That's when I usually get a quirky tilt of the head with that … (4 comments)
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Eric Richardson
Edmond,
OK
More about me…
Account Exectutive, Mercury Network - a la mode
Address: a la mode, inc., 3705 W. Memorial Road - Building 402, Oklahoma City, OK, 73134
Office Phone: (800) 252-6633 x 303
Email Me
My blogs give agents insight as to new items coming into our industry and an overview of how to harness those tools to keep us in line with not only today's buyers and sellers but tomorrow's as well.
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