marketing: There's an SEO expert in all of us
- 05/23/08 03:03 AM
One of the things that is largely overlooked in an agent's website is their tracking ability. Not just their number of visitors but where those visitors come from and what terms they used to find you. I want to show you how to do a little work on your site and get results organically. For me, this achieves two important things for my website. First, it ensures that I am continually updating my site with new and fresh content which will help with search results. Second, it helps me identify what actual buyers and sellers are typing into the major search … (2 comments)
How many countless Sundays have you spent sitting in your open house and either reading or using that time to "catch up" while individuals stroll through your listing? I know that we always jump up when we hear the crack of the door to make sure that we provide a friendly face to greet visitors - but what do we do after that initial greeting? Typically if it's like most of the open houses I've walked through without my "agent hat" on, most agents will greet me upon entry, hand me a flyer and let me know to look around and … (2 comments)
marketing: Are you a doorway or a doormat?
- 02/13/08 06:10 AM
"New home sales plummet." "Housing industry lowest in 20 years." "Foreclosure rates skyrocket." A homeowner reading the newspaper or watching the national news these days wouldn't think they had a chance if they wanted to sell. On the flip-side, seeing these headlines would make buyers think that it's close to impossible to get a loan given the foreclosure rates and lack of money in the real estate market. Both buyers and sellers may assume that they should hold off until they start seeing different headlines touting that the real estate market is back and flourishing. The biggest problem that I've seen in this market … (5 comments)
marketing: Create the best direct mail piece your prospects will see all week
- 06/20/07 04:15 AM
What goes into an effective direct mailing? Stick to these seven suggestions and your piece will stand out among the junk. Personalize. "Dear Neighbor" simply does not get the response "Dear Kathy" does. Use the word "you" liberally. Those are "musts"; if practical and you've drilled down this far on your contact information for the mailing, sprinkle in other personalized details, too. "Like most parents with a child in Elm Street Middle School, you probably..." "I've helped more of your Hefner Pointe neighbors find their dream home than...". The more personal touches, the more attention your message will get.Tell them what … (0 comments)
My blogs give agents insight as to new items coming into our industry and an overview of how to harness those tools to keep us in line with not only today's buyers and sellers but tomorrow's as well.
One of the things that is largely overlooked in an agent's website is their tracking ability. Not just their number of visitors but where those visitors come from and what terms they used to find you. I want to show you how to do a little work on your site and get results organically. For me, this achieves two important things for my website. First, it ensures that I am continually updating my site with new and fresh content which will help with search results. Second, it helps me identify what actual buyers and sellers are typing into the major search … (2 comments)
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