FOR IMMEDIATE RELEASE CONTACT: Erika Paul, President Phone: 508.435.9200 Erika.Paul@SothebysRealty.com
Hallmark Sotheby’s International Realty Promotes Michael Lefebvre to Technology Director
Hopkinton, MA (October 8, 2009)— Hallmark Sotheby’s International Realty in Hopkinton, MA today announced that they have promoted Michael Lefebvre to the position of Technology Director at the local real estate firm. Lefebvre will be charged with helping Broker-Owner, Erika Paul and Director of Marketing, Erica Wallace oversee and implement a corporate technology plan that will ensure that all the company’s Realtors are leveraging the most current, effective technology tools to improve their business and benefit their clients. Focus on comprehensive technology training for all the company’s Realtors, multiple website development and maintenance, video production and social media strategy will be Lefebvre’s core responsibilities. Having won multiple national awards for his creative use of online video to market real estate, Lefebvre brings a unique approach to positioning Hallmark Sotheby’s International Realty as a leader in the evolving world of real estate.
“Technology plays such an integral part in the changing landscape of today’s real estate industry and we pride ourselves on our ability to stay on the cutting edge of all current technological developments which will help us better serve our clients,” said Erika Paul, President and Broker-Owner, Hallmark Sotheby’s International Realty. “We are thrilled to announce the addition of a Technology Director position. Mike’s expertise, knowledge and passion for emerging technology in our industry will not only help all of our agents better serve their clients, but will also ensure we stay ahead of the curve as a company and continue our pioneering focus as a local real estate leader.”
“I feel lucky to be part of a company with the unique combination of the strength of a legacy brand like Sotheby’s International Realty that is also keenly in-tune with the ways technology is improving our industry,” said Michael Lefebvre. “With over 90% of consumers now beginning their real estate searches online, it is integral that we as a company, as well as all of our individual agents, have the distinct advantage of being real estate technology experts.”
Hallmark Sotheby’s International Realty represents residential real estate in the Greater Boston, Metrowest areas of Massachusetts, and is located at 11 Grove Street in Hopkinton, MA.
About Sotheby’s International Realty Affiliates LLC Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com. ###
We could not be happier they chose to share our story with our local community. In our evolving world of technology and given that approximately 90% of buyers shop online, we understand the importance of meeting the needs of the new age of real estate. We strive as a company to stay at the forefront of online technology and the latest marketing and industry trends. We appreciate and are humbled by the recognition both David Meerman Scott, and the Hopkinton Independent have given us.
Our ad was featured directly below the article as we welcomed our newest realtor, Hopkinton resident, Lynn Hargrave.
Lynn brings her six years of experience in residential real estate along with her strong relocation background. We are so happy to have her join our team!
Fields of wildflowers outside the kitchen window. Views of New England church steeples in the town nearby. Room to roam. Room to relax. Welcome to Northborough, Massachusetts.
Hidden on a Northborough hillside, surrounded by estates and farms, is a cul de sac enclave that is home to five custom-designed luxury residences. Tucked into the countryside on lots that range from two to eight acres, the classic New England style homes fit seamlessly into the landscape, affording views that emphasize the solitude and calm that is Green Street.
The estates on Green Street are a sanctuary, a private oasis, an escape from urban chaos—yet only 40 miles from Boston and 10 miles from Worcester. Green Street is a hike through gardens and woods. It’s a sunset glimpsed from the balcony off your bedroom, a sunrise captured on your front porch. Green Street is a hideaway. Lot 5 Green Street is home.
Green Street Facts
This gorgeous six and a half acre lot is available for your custom-designed home. Now is your chance to build your dream home that will combine New England tradition with decidedly unpuritanical luxury. In keeping with the land’s unspoiled beauty, the focus will be on grace and good taste, indulgence and simplicity. Lot 5 Green Street is available as a custom built residence or can be purchased as an individual lot.
Drive past the grazing horses, the neatly cultivated farmland, the rows of apple trees that dangle each autumn with plump red fruits. You’ve discovered a hidden treasure: the town of Northborough, Massachusetts.
Northborough is one of the few Massachusetts towns that have managed to maintain a peaceful, bucolic feel despite convenient access to highways, rail transit, shopping malls and nearby cities. Northborough is 40 miles west of Boston and 10 miles from Worcester. It has a population of 14,000 residents and a total area of 18.8 square miles.
Minutes from 495, a short drive to ski mountains and state parks, Northborough is as close to civilization as you want it to be. Or as far away.
For additional information contact
Erika Paul, President and Broker-Owner
Hallmark Sotheby’s International Realty
508.435.9200
Erika.Paul@SothebysRealty.com.
HallmarkSothebysRealty.com
Thank you to the Hopkinton Education Foundation for allowing us to sponsor the Gala Game Room!
Congratulations on raising over $40,000 for quality programs in the Hopkinton schools.
Sotheby’s International Realty Brand Grows Worldwide Network in 2008
PARSIPPANY, N.J. (Feb. 9, 2009) – Sotheby’s International Realty Affiliates LLC today announced it grew the office count within its network by more than 10 percent in 2008, ending the year with 10,750 sales associates located in more than 500 offices in 39 countries and territories worldwide.
“According to the National Association of Realtors®, for all of 2008 existing-home sales were 13.1 percent below the transactions recorded in 2007, which is the lowest volume since 1997.In this environment, the Sotheby’s International Realty® brand actually grew its office count by 10.7 percent, demonstrating a true demand for our services in the global arena,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC.“As well, we welcomed an additional 1,726 sales associates, which reflects our strength and appeal as a brand.I also am very proud that we received two industry honors in 2008, underscoring the value consumers and our affiliates place on the Sotheby’s International Realty brand and what it has to offer.”
Last year saw the addition of 19 firms across 10 states: New Jersey, Utah, Massachusetts, Washington, California, Colorado, Florida, Delaware, New York and North Carolina.As well, 30 Sotheby’s International Realty affiliated companies expanded by opening new offices to widen their market coverage.
Internationally, the brand expanded into Germany, Slovakia, Vietnam, Greece, Cyprus, Italy and Gibraltar with the openings of Hamburg Sotheby's International Realty in Hamburg, Germany; NRW Immobilien Sotheby’s International Realty in Northern Westphalia, Germany; Corpia Sotheby’s International Realty in Slovakia; Vietnam Sotheby’s International Realty; Greece Sotheby’s International Realty; Terra Sotheby’s International Realty in Limassol, Cyprus; Venice Estates Sotheby’s International Realty; and Kristina SzekelySotheby’s International Realty in Gibraltar.The brand also signed a long-term licensing agreement for the Czech Republic, with an office scheduled to open this year.
Finally, in April 2008 Sotheby’s International Realty Affiliates LLC won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award, was named to their top 50 for client satisfaction and was No. 5 for all franchise categories with more than 200 locations.In August, the brand also was rated the most prestigious real estate company by high net-worth consumers in the Luxury Institute’s 2008 Luxury Brand Status Index survey.
We are so excited to be the Hopkinton Education Foundation Gala's official Game Room Sponsor!
Saturday, February 7, 2009 6:30 pm Lake View Pavilion Foxborough, MA
Join us for a night of fun featuring a game room of Texas Hold'Em and Black Jack tables. We look forward to seeing you there!
Other highlights of the evening include...
a Sit-down Dinner of Petite Filet & Stuffed Shrimp
Select-A-Prize Raffle
Live Auction
(4) VIP Starting Line passes donated by the Hopkinton Marathon Committee
(4) VIP Finish Line passes donated by the Boston Athletic Association
Invitation to John Hancock's post-marathon party
Spot in lower town hall on Marathon Day
Invitation to Kenyan Day at Elmwood School
Autographed books and Marathon Memorabilia from Dick Hoyt, Kathrine Switzer, the first woman to run the Boston Marathon, and Dave McGillivray, the Race Director of the Boston Marathon
Personal coaching, training, and massage
Professional in-home Zumba instruction
Catering and Beverage Gift Certificates valued at $200
Gourmet Chocolate Dessert Basket
BBQ for 12 prepared and delivered by IQue BBQ Experts Chris Hart and Andy Husbands
$300 towards libations from Hopkinton Wine & Spirits
Signed cookbook by Andy Husbands, The Fearless Chef, owner of Tremont 647 & Sister Sorel
2 spots on the IQue BBQ team for the Massachusetts State BBQ Championship
Entrance to a Special Cooks Dinner
Other Exciting Experiences include:
The Ladies Night- Zumba Party package
The Backyard BBQ experience
Ultimate BBQ Experience package
>Live Music by The Studio C Band
The Hopkinton Education Foundation is a volunteer, non-profit corporation dedicated to providing grants to teachers that demonstrate educational innovation while supporting the goals and curriculum of the Hopkinton public schools. Through fundraising events, and the generous donations of the Hopkinton community, the HEF continues to foster high-quality programs affecting all grade levels and all educational disciplines. -
A real estate firm who selectively and successfully recruits experienced Realtors
I spent the last 6 years positioning the company as a high end well respected independent boutique real estate firm. The challenge was always in recruiting. The solution was to associate myself with the best and most sophisticated brand in the industry. Since our launch 4 months ago I have successfully and very selectively recruited 11 wonderful Realtors, who complement my original team of 5. My goal is to support them in every way possible to make them even better agents.
A real estate company at the forefront of online technology and superior marketing
One of the things that I have always prided myself on is my marketing skills. This is probably the main reason why I stepped away from the traditional real estate company I worked for and started my own firm 7 years ago. Most of our competitor’s lack of marketing support is quite staggering especially when there are two key reasons why homes sell, exposure and price.
Sotheby's International Realty's sophisticated marketing program is available to all agents via a comprehensive and user friendly intranet site. In addition to a top of the line marketing program for brochures and postcards I provide the agents with an experienced, young and tech savvy Marketing professional for support. My Marketing Coordinator, Erica Wallace, has brought all of us up to date with online social media. In our evolving world of technology and given that approximately 90% of buyers shop online, we understand the importance of meeting the needs of the new age of real estate.
A true real estate company is not about one person… it is about a group of professionals who come together as a group and learn and grow together!
“Erika is a detailed Broker Owner whose main focus is on developing her agents to be the best they possibly can. She prides herself on "hand picking" each of her agents and thus she is as committed to their success as they are to their own. She has provided a full-time marketing coordinator to her agents and a beautiful high tech office in the center of Hopkinton. There is not a detail that is missing at Hallmark Sotheby's International Realty. If you are an experienced Realtor who values quality control and adheres to high personal standards, I would highly recommend Erika and Hallmark Sotheby's International Realty.”
Jeannine Coburn, Realtor , Hallmark Sotheby's International Realty
“Erika is a broker of honesty, integrity and forward thinking. She will lead the Hallmark Sotheby's International Realty team through this market and be the pace setter for real estate in the Metrowest.”
Mary Ellen Wasielewski, Realtor, CBR, Ecobroker , Hallmark Sotheby"s International Realty
A historic brand with a 200 year reputation of quality and service
The collaboration of the Sotheby's Auction House and Sotheby's International Realty® is truly one of our greatest differentiators from any other real estate brand out there. We embrace and are thrilled to offer our clients with this distinguished brand associated with quality and service.
HALLMARKSOTHEBY’S INTERNATIONAL REALTY BRAND WEB SITE OFFERS LANGUAGE TRANSLATION CAPABILITY
Hopkinton, Massachusetts (Jan. 26, 2009)—Hallmark Sotheby’s International Realty, a luxury real estate firm based in Hopkinton, Massachusetts, today announced that its brand Web site, www.sothebysrealty.com, soon will be multi-lingual with the addition of seven new languages.
All functional and static information on the Web site were translated into Spanish and Portuguese this month.It also will be translated into French, Italian, German, Russian and traditional Chinese within the next few weeks.Translations will be done by professional translators based in each respective country, not by machine translation methods.
The brand added a currency conversion to the Web site earlier this year.
According to Broker-Owner, Erika Paul, the Sotheby's International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.
Six years ago, Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry. Now as part of the Sotheby's International Realty network, the office has access to the very best in marketing resources and technology which she feels will take the level of service to new heights. Paul also pointed out that it was not only the high quality services that led her to join the company, but their commitment to the client as well.
"Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold. In Sotheby's I saw this same dedication to the client and knew right away that we would make the perfect fit."
Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, MA01748.
"The Trails at Wayside" - Build your custom dream home on this three acre lot in a 42 acre enclave of custom luxury residences . . .
Location: Framingham, MA
Discover The Trails at Wayside. Located in N.Framingham near the Sudbury line is a 42-acre enclave, w/ access to many walking trails, that is home to several custom-designed luxury residences. This gorgeous almost 3 acre lot is tucked into the countryside and awaits the custom built home you have always dreamed of! Whether you choose to build a home of 4,000 or 9,000 sf, your residence will reflect the fine craftsmanship and keen attention to detail for which architect Paul Apkarian is known!
This spectacular 6.5 acre lot hidden on a Northborough hillside, surrounded by beautiful custom designed luxury residences, is available for your custom-designed home. The classic NE style shingle home inspired by the work of architect Paul Apkarian, will fit seamlessly into the landscape affording a private oasis, an escape from the urban chaos yet only minutes from major routes and wonderful shopping. This home will combine NE tradition w/ decidedly unpuritanical luxury.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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