Hallmark Sotheby’s International Realty Promotes Michael Lefebvre to Technology Director

FOR IMMEDIATE RELEASE CONTACT:
Erika Paul, President
Phone: 508.435.9200
Erika.Paul@SothebysRealty.com

Hallmark Sotheby’s International Realty Promotes
Michael Lefebvre to Technology Director

Hopkinton, MA (October 8, 2009)— Hallmark Sotheby’s International Realty in Hopkinton, MA today announced that they have promoted Michael Lefebvre to the position of Technology Director at the local real estate firm. Lefebvre will be charged with helping Broker-Owner, Erika Paul and Director of Marketing, Erica Wallace oversee and implement a corporate technology plan that will ensure that all the company’s Realtors are leveraging the most current, effective technology tools to improve their business and benefit their clients. Focus on comprehensive technology training for all the company’s Realtors, multiple website development and maintenance, video production and social media strategy will be Lefebvre’s core responsibilities. Having won multiple national awards for his creative use of online video to market real estate, Lefebvre brings a unique approach to positioning Hallmark Sotheby’s International Realty as a leader in the evolving world of real estate.

“Technology plays such an integral part in the changing landscape of today’s real estate industry and we pride ourselves on our ability to stay on the cutting edge of all current technological developments which will help us better serve our clients,” said Erika Paul, President and Broker-Owner, Hallmark Sotheby’s International Realty. “We are thrilled to announce the addition of a Technology Director position. Mike’s expertise, knowledge and passion for emerging technology in our industry will not only help all of our agents better serve their clients, but will also ensure we stay ahead of the curve as a company and continue our pioneering focus as a local real estate leader.”

“I feel lucky to be part of a company with the unique combination of the strength of a legacy brand like Sotheby’s International Realty that is also keenly in-tune with the ways technology is improving our industry,” said Michael Lefebvre. “With over 90% of consumers now beginning their real estate searches online, it is integral that we as a company, as well as all of our individual agents, have the distinct advantage of being real estate technology experts.”

Hallmark Sotheby’s International Realty represents residential real estate in the Greater Boston, Metrowest areas of Massachusetts, and is located at 11 Grove Street in Hopkinton, MA.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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