Great news for the first quarter of 2009. Per click charges have fallen! That means your cost per lead is dropping! We are seeing this because your competition is pulling out. A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession. Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%. We are seeing the benefit now with falling per click charges and less competition. Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.
We are currently generating thousands of leads for the foreclosure market at a very good $/lead. We have received feedback on these leads from our advertisers across the nation. We are seeing great results for generating contactable leads, however, a common theme is that many are from unqualified, "unrealistic" buyers. These leads will require extra effort from agents to qualify them and put the rest in a long-lead contact system. The good news is - these buyers will eventually become qualified buyers - keep in touch with them.
In the mean time for those that need a higher percentage of shorter-lead contacts we are working on an investor campaign with a MicroSite as an addition to our LeadPro system. We are hoping to capture more qualified individuals looking for the "good real estate deals". If you are currently running a foreclosure campaign and are interested in switching your ad funds to an investor campaign let us know. Thanks!
Get Hot Home Buyer & Seller leads delivered to you in real time!
eSource Lead-Pro
In this challenging real estate market, an aggressive agent can never have enough leads. The web is one of the best places to find potential clients and eSource Agent's internet marketing professionals can make the process worry and hassle free.
Flexible Budgeting
Campaign Control
Campaign Tracking
Lead Capture
Targeted Pay-Per-Click Marketing Campaign
Targeted Visitors
As soon as your campaign is launched we start capturing targeted online searchers looking for real estate in your area!
Campaign Tracking
Access campaign results in real time. Track click thru and leads and determine your return on investment (ROI).
Flexible Marketing Budget
All budgeting is in your control, you tell us how much you want to spend and how fast. It's that easy.
Lead Capturing Micro-Site
Converting Visitors into Leads
Your micro site will turn the highest number of clicks into leads by using a compelling and clean home-search experience
Real-Time Lead Delivery
Buyer and seller leads will be delivered to your inbox and/or your cell-phone, just seconds after your customer clicks on your Ad.
Sophisticated Lead Capture Technology:
Lead-Pro micro sites are dynamically customized to each home searchers original search engine query.
Professional Management
Cost Effective Marketing
Our proprietary keyword research stretches your advertising dollar farther and only shows your ads to home searchers in your area.
Advertising Experience
eSource Agent has launched & managed 1,000's of Pay-Per-Click campaigns
Proven Results
Our campaigns have provided over THOUSANDS of leads to agents for over 5 years
Local search is absolutely booming! With Google, Yahoo! and MSN all striving to capture their share of this market they are pushing the local results more than any other segment of their business. Partnerships are being formed every day with companies like Garmin, TomTom, Merceded, BMW to provide Google local business listings through their devices and GPS systems. This industry alone is will grow 30% this year alone and consumer adoption of local search is dominating yellow page usage. The internet is the new yellow pages and LocoBee is the yellow page killer - WHY? because we provide more cost efficient local advertising and business lsitings through the largest providers of local search Google, Yahoo! and MSN.
Internet Marketing Provider eSourceAgent.com selected as Preferred Vendor to Properties Online, LLC (RealEstateSites.com)
(Gold River, Calif.) eSourceAgent.com, eSource Marketing’s Realtor Advertising Division announced a vendor partnership with Properties Online to provide online advertising services to real estate agents nationwide that use their product RealEstateSites.com.
“We started discussing this partnership over a year ago and we’re proud to be selected by Properties Online to provide online advertising services to their clients nationwide” said Mark Sprenger, President of eSource Marketing. eSource has created a co-branded landing page, linked from the RealEstateSites.com website, for agents to access and sign up for discounted marketing services at
www.esourceagent.com/realestatesites/default.html.
“These types of partnerships are what we are seeking to
grow our business. They make perfect since because we represent a value added
service for their clients and we can offer our services at discounted rates
because our partners existing customer base” Sprenger says.
eSourceAgent.com works with real estate agents to focus and target their online advertising through Google searches, the sponsored results on a Google search page. “We specialize in internet lead generation techniques for real estate and other industries using Google as the starting point,” said Sprenger.
About Properties Online, LLC
Founded in 1999 by real estate professionals to offer unique Website marketing tools for the real estate industry, Properties Online bridges traditional marketing techniques with the ever evolving Internet. Their products have increased lead generation while saving time for agents, sellers and buyers.
http://www.RealEstateSites.com
About eSource Marketing
eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing for real estate agents and small business. eSourceAgent has been providing internet marketing services since 2001.
www.eSourceAgent.com
Written By:
Mark Sprenger
President, eSource Marketing
(916) 853-2316
info@esourceagent.com
The BEST SEO Practices according to Google... "I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages," Udi Manber said, the Google vice president who oversees search quality.
According to Udi Google doesn't adjust search results by hand.
"If we find, for a particular query, that result No. 4 should be result No. 1, we do not have the capability to manually change it," he said. "We have to find what weakness in the algorithm caused that result and find a general solution to that, evaluate whether a general solution really works and if it's better, and then launch a general solution."
eSource Marketing has created a new service that distributes your business information to over 50 of the internets most used local business directories.
Learn more about how you can get your business information published in the places your customers are searching most.
Creating online visibility can be difficult and expensive to do correctly. It takes a significant amount of time to develop a strategy and the tactics to attack a particular market. However, eSourceAgent.com has made it both simple and cost effective by giving you SIMPLE, FREE, PROVEN, techniques that you can do yourself in just minutes, all you have to do is invest your time. We have done the research, developed the strategies, and we are going to give them to you.
This Thursday, specialists from eSourceAgent's advertising team will host two free online seminars called "Affordable Local Internet Marketing Strategies" These sessions will focus on how to develop and optimize highly effective local advertising campaigns, as well as techniques for measuring success.
The two webinars cover identical content, so you can sign up here for the session on March 27th. Afterwards, you'll receive an email with your access information. You can sign up anytime prior to the event but spots tend to fill up quickly. Grab yours early.
About this Webinar: In this Webinar, we'll cover new marketing techniques that have we see as the future of local internet marketing, as well as best practices for implementing them in an affordable way. We will also discuss tracking and optimization tips.
This Webinar is best suited for realtors that have a basic understanding of online marketing and would like tips for how to improve their efforts and track more effectively.
About eSourceAgent.com Realtor Marketing & Realtor Advertising You already know the internet is a great way to reach potential clients. You may have tried it before, without much success. You might be overwhelmed with techno-terms you don't understand. Or you're simply too busy to manage an online marketing campaign. eSourceAgent is the answer.
We offer a wide range of packages to fit a real estate agent's needs. All of them include:
Top Placement on Google to Capture Buyers & Sellers
Access to 80% of Web Traffic
The Expertise & Guidance of Google Adwords Certified Professionals
eSource Agent has a proven track record of driving traffic and generating thousands of online leads for Realtors®. With our expertise, you're just a few clicks away from online marketing success. Choose from the following packages:
"Your tips are great! I have to tell you – I was doubtful about your claim, SEO in just minutes. I’ve been able to complete almost all of the tips in under five minutes. Awesome! I’m a real estate broker with two offices located in Southwest Missouri. I have two new websites and your tips are putting those sites on the map. Thanks!!"
Affordable Internet Marketing Strategies - Webinar for Realtors March 21, 2008 Posted By: Roman Bills http://www.esourceagent.com/
Well everybody this Webinar seems to have become a big hit. Our seats are filling up quickly so if you are interested in learning how you can effectively market yourself in your local area with affordable and FREE techniques choose from one of the registration links below. We look forward to talking with you next week and I hope you have a great Easter Sunday.
"Your tips are great! I have to tell you - I was doubtful about your claim, SEO in just minutes. I've been able to complete almost all of the tips in under five minutes. Awesome! I'm a real estate broker with two offices located in Southwest Missouri. I have two new websites and your tips are putting those sites on the map. Thanks!!"
It is! For every territory that we are currently targeting we offer a wacky new promotion every month for the first 25 business categories that sign up. So for each promotion one and only one business can be represented in our effort. To get into the promotion we go first in first on. So if you own a house cleaning srvice and you are the first service of this kind in your local community then YOU ARE IN! If you would like to submit ideas for wacky promotions make sure the cost of materials is no more than $1000 and will work to promote 25 local businesses. Skies the limit -- you can suggest anything. Someone suggested that we dangle the company president over the mall from a crain while he spoke in length about the 25 businesses with a megaphone - in a bee costume.
April 2008
April fools! We are still comming up with something for April but I want it to be BIG!!!! If you have ideas let us know by emailing us at info@locobee.com put "Crazy Marketing Idea" in the subject line. Anyone have a bee costume?
March 2008
March MADNESS 1000 Refrigerator Magnets
Printed 1000 magnets with 25 local business names on them and sent them to local consumers. This promotion is for the first 25 businesses in the local area in different categories. We have researched that people go to their refrigerator about 10 times every day. Also about 90% of people will use the magnet and keep them for approximately 2 years. Cool! That means it will be looked at almost 3 Million times! That's crazy Local BUZZ!
February 2008
Every customer that signed up we created criagslist postings announcing their new partnership with LocoBee and promoting their services to local consumers. Turned out we did get traffic and I am sure our local business partners did as well. See a Craigslist post here .
January 2008
Printed 25 businesses contact information on oversized postcards and distributed them to 1000 local consumers. We do this for the first 25 businesses in the local area.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
eSource Lead-Pro
View Mark Sprenger's profile;)
;)
