eSource Marketing Blog

How to get Quality Real Estate Leads delivered to your Inbox

eSource Agent - Google Qualified Company (eSourceAgent.com) — Mon, 29 Sep 2008 16:57:07 -0500

Get Hot Home Buyer & Seller leads delivered to you in real time!

eSource Lead-Pro In this challenging real estate market, an aggressive agent can never have enough leads. The web is one of the best places to find potential clients and eSource Agent's internet marketing professionals can make the process worry and hassle free.
			Flexible Budgeting Campaign Control Campaign Tracking Lead Capture
	Targeted Pay-Per-Click Marketing Campaign
		Targeted Visitors
		As soon as your campaign is launched we start capturing targeted online searchers looking for real estate in your area!
		Campaign Tracking
		Access campaign results in real time. Track click thru and leads and determine your return on investment (ROI).
		Flexible Marketing Budget
		All budgeting is in your control, you tell us how much you want to spend and how fast. It's that easy.
	Lead Capturing Micro-Site
		Converting Visitors into Leads
		Your micro site will turn the highest number of clicks into leads by using a compelling and clean home-search experience
		Real-Time Lead Delivery
		Buyer and seller leads will be delivered to your inbox and/or your cell-phone, just seconds after your customer clicks on your Ad.
		Sophisticated Lead Capture Technology:
		Lead-Pro micro sites are dynamically customized to each home searchers original search engine query.


	Professional Management
		Cost Effective Marketing
		Our proprietary keyword research stretches your advertising dollar farther and only shows your ads to home searchers in your area.
		Advertising Experience
		eSource Agent has launched & managed 1,000's of Pay-Per-Click campaigns
		Proven Results
		Our campaigns have provided over THOUSANDS of leads to agents for over 5 years

Realtor Search Engine Advertising $79 - Google, Yahoo, MSN

eSource Agent - Google Qualified Company (eSourceAgent.com) — Thu, 28 Aug 2008 17:28:54 -0500

Local search is absolutely booming! With Google, Yahoo! and MSN all striving to capture their share of this market they are pushing the local results more than any other segment of their business. Partnerships are being formed every day with companies like Garmin, TomTom, Merceded, BMW to provide Google local business listings through their devices and GPS systems. This industry alone is will grow 30% this year alone and consumer adoption of local search is dominating yellow page usage. The internet is the new yellow pages and LocoBee is the yellow page killer - WHY? because we provide more cost efficient local advertising and business lsitings through the largest providers of local search Google, Yahoo! and MSN.

Click here to Get Started Now

eSourceAgent.com becomes preferred vendor to Properties Online, LLC

eSource Agent - Google Qualified Company (eSourceAgent.com) — Thu, 26 Jun 2008 16:52:07 -0500

Realtor Marketing

Internet Marketing Provider eSourceAgent.com selected as Preferred Vendor to Properties Online, LLC (RealEstateSites.com)

(Gold River, Calif.) eSourceAgent.com, eSource Marketing’s Realtor Advertising Division announced a vendor partnership with Properties Online to provide online advertising services to real estate agents nationwide that use their product RealEstateSites.com.

“We started discussing this partnership over a year ago and we’re proud to be selected by Properties Online to provide online advertising services to their clients nationwide” said Mark Sprenger, President of eSource Marketing. eSource has created a co-branded landing page, linked from the RealEstateSites.com website, for agents to access and sign up for discounted marketing services at www.esourceagent.com/realestatesites/default.html.

“These types of partnerships are what we are seeking to grow our business. They make perfect since because we represent a value added service for their clients and we can offer our services at discounted rates because our partners existing customer base” Sprenger says.

eSourceAgent.com works with real estate agents to focus and target their online advertising through Google searches, the sponsored results on a Google search page. “We specialize in internet lead generation techniques for real estate and other industries using Google as the starting point,” said Sprenger.

About Properties Online, LLC
Founded in 1999 by real estate professionals to offer unique Website marketing tools for the real estate industry, Properties Online bridges traditional marketing techniques with the ever evolving Internet. Their products have increased lead generation while saving time for agents, sellers and buyers. http://www.RealEstateSites.com

About eSource Marketing
eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing for real estate agents and small business. eSourceAgent has been providing internet marketing services since 2001. www.eSourceAgent.com

Written By:
Mark Sprenger President, eSource Marketing (916) 853-2316 info@esourceagent.com

Google Tweaks its search algorithm an average of 1.2 times A DAY!

eSource Agent - Google Qualified Company (eSourceAgent.com) — Wed, 04 Jun 2008 12:31:41 -0500

Google Tweaks its search algorithm an average of 1.2 times A DAY!

There is no "Black Hat" silver bullet out there these days.

http://news.cnet.com/8301-10784_3-9921148-7.html?part=rss&subj=news&tag=2547-1_3-0-20

The BEST SEO Practices according to Google... "I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages," Udi Manber said, the Google vice president who oversees search quality.

According to Udi Google doesn't adjust search results by hand.

"If we find, for a particular query, that result No. 4 should be result No. 1, we do not have the capability to manually change it," he said. "We have to find what weakness in the algorithm caused that result and find a general solution to that, evaluate whether a general solution really works and if it's better, and then launch a general solution."

Your business information on +50 of the internets top Local Business Directories??

eSource Agent - Google Qualified Company (eSourceAgent.com) — Tue, 08 Apr 2008 18:30:16 -0500

eSource Marketing has created a new service that distributes your business information to over 50 of the internets most used local business directories.

Learn more about how you can get your business information published in the places your customers are searching most.

Click Here

or call now - (866) 651-8871

Affordable Local Internet Marketing Strategies – Free Webinar for Realtors

eSource Agent - Google Qualified Company (eSourceAgent.com) — Tue, 25 Mar 2008 16:59:51 -0500

Creating online visibility can be difficult and expensive to do correctly.
It takes a significant amount of time to develop a strategy and the tactics to attack a particular market. However, eSourceAgent.com has made it both simple and cost effective by giving you SIMPLE, FREE, PROVEN, techniques that you can do yourself in just minutes, all you have to do is invest your time. We have done the research, developed the strategies, and we are going to give them to you.

This Thursday, specialists from eSourceAgent's advertising team will host two free online seminars called "Affordable Local Internet Marketing Strategies" These sessions will focus on how to develop and optimize highly effective local advertising campaigns, as well as techniques for measuring success.

The two webinars cover identical content, so you can sign up here for the session on March 27th. Afterwards, you'll receive an email with your access information. You can sign up anytime prior to the event but spots tend to fill up quickly. Grab yours early.

About this Webinar:
In this Webinar, we'll cover new marketing techniques that have we see as the future of local internet marketing, as well as best practices for implementing them in an affordable way. We will also discuss tracking and optimization tips.

This Webinar is best suited for realtors that have a basic understanding of online marketing and would like tips for how to improve their efforts and track more effectively.

About eSourceAgent.com
Realtor Marketing & Realtor Advertising
You already know the internet is a great way to reach potential clients. You may have tried it before, without much success. You might be overwhelmed with techno-terms you don't understand. Or you're simply too busy to manage an online marketing campaign. eSourceAgent is the answer.

We offer a wide range of packages to fit a real estate agent's needs. All of them include:

Top Placement on Google to Capture Buyers & Sellers
Access to 80% of Web Traffic
The Expertise & Guidance of Google Adwords Certified Professionals

eSource Agent has a proven track record of driving traffic and generating thousands of online leads for Realtors®. With our expertise, you're just a few clicks away from online marketing success. Choose from the following packages:

Date:	Thursday, March 27th 9:00am - 10:00am
Register:	Sign up here

Testimonials:

"Your tips are great! I have to tell you – I was doubtful about your claim, SEO in just minutes. I’ve been able to complete almost all of the tips in under five minutes. Awesome! I’m a real estate broker with two offices located in Southwest Missouri. I have two new websites and your tips are putting those sites on the map. Thanks!!"

Debbie DiFonzo, e-PRO, GRI
Broker/Officer
United Country VIP Realty

"I appreciate your tips. I think they have been very beneficial and I believe the links that I have set up will benefit me very much. Thank you!!!"

-Chuck Dellorto
McColly Real Estate

BIG HIT! - Affordable Local Internet Marketing Strategies – Webinar for Realtors

eSource Agent - Google Qualified Company (eSourceAgent.com) — Fri, 21 Mar 2008 11:39:41 -0500

Affordable Internet Marketing Strategies - Webinar for Realtors
March 21, 2008
Posted By: Roman Bills
http://www.esourceagent.com/

Well everybody this Webinar seems to have become a big hit. Our seats are filling up quickly so if you are interested in learning how you can effectively market yourself in your local area with affordable and FREE techniques choose from one of the registration links below. We look forward to talking with you next week and I hope you have a great Easter Sunday.

Tuesday, March 25th 11:30am - 12:30pm PST	Thursday, March 27th 9:00am - 10:00am
Sign up here	Sign up here

Testimonials:

"Your tips are great! I have to tell you - I was doubtful about your claim, SEO in just minutes. I've been able to complete almost all of the tips in under five minutes. Awesome! I'm a real estate broker with two offices located in Southwest Missouri. I have two new websites and your tips are putting those sites on the map. Thanks!!"

Debbie DiFonzo, e-PRO, GRI
Broker/Officer
United Country VIP Realty

"I appreciate your tips. I think they have been very beneficial and I believe the links that I have set up will benefit me very much. Thank you!!!"

-Chuck Dellorto
McColly Real Estate

Dont have time for a Webinar?
Receive our 20 FREE, Simple, Proven Techniques you can do yourself in
7 minutes a day with Mark's Marketing Minutes.

"Mark's Marketing Minutes"
Free Tips to improve your website marketing, that will only take you 7 minutes.

LocoBee.com we get crazy about promoting your local business.

eSource Agent - Google Qualified Company (eSourceAgent.com) — Thu, 06 Mar 2008 15:08:25 -0600

This does sound LOCO. How does this work?

It is! For every territory that we are currently targeting we offer a wacky new promotion every month for the first 25 business categories that sign up. So for each promotion one and only one business can be represented in our effort. To get into the promotion we go first in first on. So if you own a house cleaning srvice and you are the first service of this kind in your local community then YOU ARE IN! If you would like to submit ideas for wacky promotions make sure the cost of materials is no more than $1000 and will work to promote 25 local businesses. Skies the limit -- you can suggest anything. Someone suggested that we dangle the company president over the mall from a crain while he spoke in length about the 25 businesses with a megaphone - in a bee costume.

April 2008

April fools! We are still comming up with something for April but I want it to be BIG!!!! If you have ideas let us know by emailing us at info@locobee.com put "Crazy Marketing Idea" in the subject line. Anyone have a bee costume?

March 2008

March MADNESS 1000 Refrigerator Magnets

Printed 1000 magnets with 25 local business names on them and sent them to local consumers. This promotion is for the first 25 businesses in the local area in different categories. We have researched that people go to their refrigerator about 10 times every day. Also about 90% of people will use the magnet and keep them for approximately 2 years. Cool! That means it will be looked at almost 3 Million times! That's crazy Local BUZZ!

February 2008

Every customer that signed up we created criagslist postings announcing their new partnership with LocoBee and promoting their services to local consumers. Turned out we did get traffic and I am sure our local business partners did as well. See a Craigslist post here .

January 2008

Printed 25 businesses contact information on oversized postcards and distributed them to 1000 local consumers. We do this for the first 25 businesses in the local area.

Free Tip to improve your website marketing, that will only take you 7 minutes.

eSource Agent - Google Qualified Company (eSourceAgent.com) — Mon, 14 Jan 2008 12:33:42 -0600

Mark's Marketing Minute Preview

January is the perfect time of year to give our readers a preview to Marks Marketing Minutes which provides free tips on how to improve your website marketing. So Read-on and sign up for Mark's Marketing Minutes by visiting http://www.esourceagent.com/MarksMarketingMinutes.asp

We are still going local today - this time with the number 2 search monster Yahoo!. You will need to create a Yahoo! account to accomplish this task. Have fun promoting your services on the web and thanks for using my tips - I know, from past experience, you will benefit from it - I think you will be surprised!

Mark's Marketing Minute #6

Go to http://listings.local.yahoo.com/signup/create_1.php
If you have an account log in now and skip to step 6.
If you do not have an account click the big SIGN UP button at the bottom.
Make sure and use an accessible email address so you can verify your account with Yahoo! Yahoo will send you a link via email and we will use your Google account in future MMM's.
Click the continue without installing the yahoo! toolbar
You will be taken to the local listing form
Fill out the form with your business contact information. Be sure to list any affiliations/associations you belong to.
When you receive your Yahoo! account activation email go ahead and click the link to activate your account we will use it later.

That's it! You have successfully submitted your site to Yahoo! Local Search

What Happens Now?
You will be informed that your submission has been received and will be reviewed for inclusion within 3-5 business days. Once again - hang in there the fruits of your labor will begin to show itself soon.

Bonus Tip
Most Internet users prefer black text on white background and tests show that is the most readable color combination. Also web surfers prefer more white space on web pages than on printed material.

Please visit the What to Expect page for important information you will need to know.

Please let someone know about this free resource. People can sign up to receive this at http://www.esourceagent.com/MarksMarketingMinutes.asp?sentbymmID=ActiveRainBlog

Sincerely,

Mark Sprenger
eSourceAgent.com

Certified Google Advertising Professional

Click here to find what we do.

Visit our website

Copyright ©2007. Mark's Marketing Minutes and eSourceAgent.com is a trademark of eSource Marketing Gold River, CA 95670. Spam free If you do not want to receive information from us via email just reply to this email with remove in the subject line.

Interested in targeting International Buyers? eSource Agents Free USA Host Webinar

eSource Agent - Google Qualified Company (eSourceAgent.com) — Tue, 08 Jan 2008 11:45:00 -0600

USA Host - Overseas Buyers Campaign

Overseas buyers have never had more power thanks to the downturn of the dollar. The USA Host Program gives you a chance to reach those international investors looking to buy in investment / resort areas.

A new study of British and Irish citizens predicts the market for overseas buyers will more than double in the next five years. Those numbers don't even include the rising number of investors from Canada, Japan, Australia, and other European nations now leveraging their powerful currency.

eSource Agent, an online marketing company with a real estate focus, has only invite three to four top agents in regions of high interest for foreign investors. Ultimately, only one will represent an exclusive territory desirable to overseas buyers.

To learn more about what it takes to be a USA Host and what the program offers join our online webinar.

Sign up for an informational webinar

The Program Goals

This campaign promises to be the largest overseas effort of its kind in the industry. This marketing campaign is designed to leverage every aspect of Internet marketing including, Search Engine Optimization (SEO), pay per click (PPC), Pay-per-action (PPA), Display ads, Web PR (Press Releases, Directory Services, Link Building), Social marketing/networking (Blogs, Gadgets, Etc). We will be using the most sophisticated tools available in your areas to manage online property searches and customer relationship management. Landing pages are delivered in the language targeted by the advertising and PR campaigns.

Sign up for an informational webinar

Requirements

The requirements to become an exclusive USA Host are detailed in the webinar. Every Host must be capable of communicating in the language we are targeting for that particular niche market. Every host must be licensed and in good standing with their local and state licensing association as well as the business bureau. Every host must also agree to refer overseas business to other program participants when that buyer is seeking to purchase property outside their territory.

Sign up for an informational webinar

Worthwhile Do-It-Yourself Website Optimization Tips - eSource Agent

eSource Agent - Google Qualified Company (eSourceAgent.com) — Mon, 07 Jan 2008 17:48:53 -0600

We thought a good way to help the ActiveRain Community was to repost our Worthwhile Do-It-Yourself Website Optimization Tips, this is a great way to jumpstart your marketing for 2008. Feel free to sign up for our FREE Marks Marketing Minutes by visiting http://www.esourceagent.com/MarksMarketingMinutes.asp

Worthwhile Do-It-Yourself Website Optimization Tips

I get asked alot about search engine optimization. My focus now is Search Advertising (paid search) but I do provide tips and techniques to my clients I feel are easy to accomplish and won't take more than 10 minutes to do...

OPTIMIZATION TIPS The following website optimization tips are provided as a service of eSourceAgent.com. Please visit www.esourceagent.com/demo to find out about us.

TIP # 1: Submit your site to Google in 30 seconds...

Go to the first page on your site and copy the web address. It will look like http://www.mywebsite.com.

Now open up the Google site submission page at www.Google.com/addurl/

Paste your address in the URL field and enter the "squiggly letter" security word that they show you. That's it! You have successfully submitted your site to Google. If you can access all the pages on your site from the home page through links then there is no need to submit other pages. You will want to individually submit any deep pages (pages that have no links from the front page).

TIP #2: Submit your site to DMOZ.org

Submit your site to DMOZ.org. Google uses the DMOZ directory to supplement its search results. Click through the categories until you find one you believe your site matches. Then hit the suggest URL link and submit your site. This process can take a while because the categories are human monitored and your site will be reviewed prior to inclusion.

TIP #3: Submit your site to YAHOO!

Add your site to the Yahoo! Directory. http://help.yahoo.com/help/us/dir/suggest/index.html

TIP #4: Submit your site to MSN

Add your site to MSN.com. http://beta.search.msn.com/docs/submit.aspx

Tip #5: Easy Web PR

Get other tips just like this at http://www.esourceagent.com/MarksMarketingMinutes.asp

2007's Top 100 Individual Agent Internet Marketers ranked by Web Visiblity

eSource Agent - Google Qualified Company (eSourceAgent.com) — Fri, 28 Dec 2007 17:33:45 -0600

eSource Agents - 2007 Top 100 Individual Real Estate Agents Ranked by Web Visibility

View the 2007 List by Clicking Here!

We selected 80 major markets in the US. Markets were selected based on market size (population) and search volumes. We used top US cities based on population rank (See cities) Also we chose cities appearing in Google Trends for the search terms "Real Estate" and "Homes".

Search Phrase

We used a broad based search phrase {city name} real estate where {city name} was replaced by the targeted city name. The search phrase is the most commonly used broad based term related to real estate searches. The search is performed using Google's Ad testing server so that searches are performed within the geographical region defined by the search phrase. Where the results returned were outside of the area we added the state name after the city name to narrow the search. Click here for an example of Sacramento Real Estate

Sites - Search Engine results

The top 6 search engine result pages (SERPS) are included in the study. We publish only the domain. We chose the top 6 because they generally appear above the fold. {See eye trace studies}

ONLY Individual Realtors and small teams were included.
We included 480 unique results (websites) in this study. For individual Realtor websites, each was categorized according to the web developer that created the site (If the web development company specializes in real estate then that company is named, if not we categorize it as a custom site. Custom meaning web pages developed by professional web developers that do not specialize in real estate websites or by individuals/amateur web developers) Other sites were categorized based on the type of site. Categories included Online Newspapers & Classifieds (Craigslist), National Portals like Realestate.yahoo.com, homegain.com and realtor.com.

OTHER Criteria
Our final weghted index is based on a number of factors such as population and search volume, boomtown index from Inc. Magazine, SEO Score, Ranking on Google, The age of the website, total number of backlins reported by Google and Alexa, if a sponsored ad was diplayed above the fold for the same domain, and several other factors. Each factor was given a weight and all factors were combined to give a final score between 0 and 1, 1 being the highest possible index.

eSource Marketing becomes Google Adwords Qualified Company

eSource Agent - Google Qualified Company (eSourceAgent.com) — Fri, 21 Dec 2007 11:59:47 -0600

Sacramento Area Marketing Firm Granted Rare Certification

(Gold River, Calif.) In the competitive field of internet marketing, a Sacramento area company now has an edge. Google recently awarded eSourceMarketing a rare and prestigious certification as a Google AdWords Professional Qualified Company, one of only 94 such certifications nationwide.[1]

The Google AdWords Professional Qualified Company certification is the highest standard in online AdWords marketing. "We're extremely proud of this certification. It represents thousands of hours working to leverage Google's system to help real estate agents effectively advertise online," said Mark Sprenger, President of eSource Marketing.

eSource Marketing works with real estate agents to focus and target their online advertising dollars through Google AdWords searches, the sponsored results on a Google search page. Sophisticated technology developed exclusively for eSource Marketing has allowed the company's clients to make the most of their advertising investment. "Our clients have had tremendous success because of it," said Sprenger.

However, eSource Marketing is more than just an AdWords consultancy. Their marketing professionals offer a full range of services including search engine optimization, website and micro site development and advertising and web-based public relations outreach. "We have the in-house knowledge to take control of a project from development to long-term maintenance."

Sprenger, leads a staff with several individually qualified Google AdWords Professionals, including himself. Those individual qualifications plus a consistent level of advertising are necessary before Google will identify a company as a Professional Qualified Company.

eSource Marketing, headquartered in Gold River, California, is one of Sacramento's only companies specializing in online search marketing. Founded in March, 2006, eSource Marketing employees have decades of experience in software development and marketing. http://www.esourcemarketing.com/

[1] http://www.whoisagap.com/companies/united-states.html Qualified companies as of October 8, 2007.

New Revenue Stream For Real Estate Agents

eSource Agent - Google Qualified Company (eSourceAgent.com) — Fri, 21 Dec 2007 11:56:40 -0600

http://mabi.eSourceAgent.com

New Revenue Stream For Real Estate Agents

(Gold River, Calif.) The plunging value of the dollar and the downturn in the U.S. economy has a silver lining for real estate agents in resort areas. International investors are now putting their powerful currency to work, buying up resort properties.

Based on the wave of overseas buyers now investing in the U.S. real estate market, eSourceAgent has launched the USA Host campaign, a marketing program to give local real estate agents access to international markets.

"Real estate agents in the United States have an unbelievable opportunity to capture the global market," according Mark Sprenger, President of eSourceAgent. Sprenger specializes in online marketing for real estate agents and says the devaluation of the dollar has given U.S. agents a chance to capture a new stream of revenue.

"It's never been easier for real estate agents to reach global buyers through online marketing solutions and eSource Agent, a Google Qualified Company, has the knowledge and buying power to build a marketing bridge," said Sprenger.

The USA Host campaign will provide agents in exclusive territories with international advertising through online channels. They'll also benefit from dozens of hours each month devoted to international WebPR and search engine optimization. USA Host's will also have access to an integrated IDX solution and an integrated CRM to handle leads.

"This whole package approach is part of eSourceAgent's philosophy of not only helping real estate professionals generate leads but understanding how to handle them as well," said Sprenger.

The USA Host program will launch in February, 2008.

eSourceAgent, headquartered in Gold River, California, is one of Sacramento's only companies specializing in online search marketing. eSourceAgent is recognized at a company level as experts in Google AdWord Advertising, with a prestigious Google Company Qualified Certification. Founded in August, 2005, eSource Marketing employees have decades of experience in software development and marketing. mabi.eSourceAgent.com

>>> Marks Comment: If anyone has experience working with overseas buyers I would love to hear about it. We work with several agents in California, Hawaii and Florida that are working with overseas real estate buyers. So far the experience has been very positive for them. UK buyers are looking in Florida and along the east coast. We have started to see some interest from Canadian buyers looking in areas like Phoenix, AZ. Do you folks see any increased interest in your areas?

Add Favorites Code Generator

eSource Agent - Google Qualified Company (eSourceAgent.com) — Wed, 28 Mar 2007 16:50:41 -0500

We have found that if you remind your visitors to bookmark your page they are 80% more likely to return to your site.

( Add Page To Favorites. )

THE TOOL - Bookmark link code generator

http://www.esourceagent.com/add-to-favorites/bookmark-this-page.asp (Updates to the code generator were made on 5/17/07)

We developed a simple tool for people to create the code necessary to have a bookmark link. There are other (shorter) ways to do it but the code this creates for you has browser checks as well.

Worthwhile Do-It-Yourself Website Optimization Tips

eSource Agent - Google Qualified Company (eSourceAgent.com) — Tue, 06 Feb 2007 19:03:28 -0600

TOP SECRET tips
Worthwhile Do-It-Yourself Website Optimization Tips
I get asked alot about search engine optimization. My focus now is Search Advertising (paid search) but I do provide tips and techniques to my clients I feel are easy to accomplish and won't take more than 10 minutes to do...
OPTIMIZATION TIPS

The following website optimization tips are provided as a service of eSourceAgent.com. Please visit www.esourceagent.com/demo to find out about us.

TIP # 1: Submit your site to Google in 30 seconds...

Go to the first page on your site and copy the web address. It will look like http://www.mywebsite.com.

Now open up the Google site submission page at www.Google.com/addurl/

TIP #2: Submit your site to DMOZ.org

TIP #3: Submit your site to YAHOO!

Add your site to the Yahoo! Directory. http://help.yahoo.com/help/us/dir/suggest/index.html

TIP #4: Submit your site to MSN

Add your site to MSN.com. http://beta.search.msn.com/docs/submit.aspx

Web Marketing Scams

eSource Agent - Google Qualified Company (eSourceAgent.com) — Fri, 20 Oct 2006 03:56:01 -0500

Top 3 Web Marketing

SCAMS!

Downlaod the PDF version
#1 - Guaranteed 1st Page Ranking! or Top Ten Placement!

Guaranteed first page ranking, that’s fantastic! Wait, first page ranking where and on what search term? Not all searches are created equal. The value of a first page rank for the term “houses for sale in Orangevale, CA by Mark the realtor” is NOT equivalent to the value for the term “Orangevale Homes”. In fact, one search term is used by many people and one is never used. Can you guess which one?

Unfortunately, this tactic may be exactly what ranking companies are offering you when they guarantee top rankings. Try a little test and see for yourself, run a search for “Sacramento Homes” and look to see how many results are returned. When I wrote this there were over 21 million results. If you want to compete with the companies that show up on the first page (Sacbee.com, Realtor.com, HomeGain.com, C21) it won’t be easy and it won’t happen overnight. An honest search engine marketing company will explain this to you. Top rankings are a legitimate goal and represent a money making opportunity for your business. Any company that guarantees top placement should raise a flag for you. Start asking lots of questions like which keywords and what kind of traffic increase you should see.

#2 - 20,000 hits a month Guaranteed!

Wow! 20,000 hits. I wonder if you can handle the additional flood of business? Mark Twain was credited with saying that “There are three kinds of lies: lies, damn lies and statistics”. Remember the term “hits” does not mean “visitors” in web results. How many visitors does this claim equate to? I have no idea, but I have spoken to several Realtors that have bought into this scam, spending as much as $2,500 in a single month. They had ZERO return. Don’t buy into this! It is equivalent to 21st century snake oil!

#3 Submit your site to over 10,000 search engines, monthly submissions for only $29.95 per month…

If this sounds familiar it’s because it is one of the oldest lures out there. The concept sounds OK, the more entry points to your website the better off you are, right? Not for thirty dollars a month -- here’s why. Over 99% of search traffic comes from the top 5 search engines, Google, Yahoo!, MSN, Ask, AOL (AOL results are supplemented by Google). Therefore, submitting your site to the other 9,995 search engines is not a bad thing, but don’t expect anything from it (you can, however, expect a flood of spam back from most of them). Concentrate your efforts where it will make a difference. What about submitting your site frequently? Frequent submission is considered spamming by many search engines. Google clearly states that submitting your site frequently using automated tools is against their quality guidelines and could get your site “Blocked from the index”. There is no real value in submitting your site frequently to the top search engines. Also, don’t overpay to submit your site to the search engines. Real Estate Agents are the favorite target of unscrupulous search marketing companies -- Don’t be a victim.

Mark Sprenger
eSourceAgent.com
Google Qualified Company

eSource Marketing is a performance-based search marketing company specializing in connecting agents with buyers. You can contact eSource Marketing toll free at 1-866-400-7710 or by visiting our website at http://www.eSourceAgent.com