point2 new member tips: Real Estate Website Redesign for Marketing Results - 02/10/09 12:52 PM
Your Real Estate Website is the Most Important Marketing Tool You Have!
Today home buyers are going to the Internet to start their process. In order to remain competitive, real estate professionals need to utilize "inbound" marketing techniques to "get found" by buyers searching for homes and home sellers.
"Do you want to be found by more prospects?""Do you want to convert more prospects into leads and clients?"
To Do List:
Create more, better, optimized contentCreate more, better, offers and calls to action
Website Redesign Tips
1. Goal: More visitors and leads.
The reason you're redesigning your website is to increase conversion rates, and this is achieved through … (1 comments)
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point2 new member tips: New Content Editor Tool in Point2 Websites... - 01/23/09 08:19 AM
I noticed this just yesterday and you'll all be so excited!! Anchors for long pages of text, hex# can be input for text colors instead of just choosing what's available!
For a list of hex #'s for lots and lots of colors, along with other helpful links, click here - all helpful links are down towards the bottom of the left column.
For those unfamiliar with "anchors" they're what let you steer someone within a page or to a particular spot on another page...FAQ pages need anchors!Here's an example
Take note: The "Design" and "HTML" tabs at the bottom of a content box are … (10 comments)
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