marketing: The Lazy Agent Series: #5 - 06/28/07 11:31 AM
Do not attempt to adjust your computer monitor! The latest addition to "The Lazy Agent Series" was selected because it is an example of why it is not only important to proofread your MLS listings for accuracy but also for the quality of the photos uploaded. I can only hope that this agent possibly did not realize … (30 comments)
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marketing: As Seen on the MLS: #1 - 06/27/07 12:24 PM
Some photos I come across on the MLS don't quite fit into "The Lazy Agent Series" I started last week but are interesting and educational in their own unique way so I've decided to name this new series of posts "As Seen on the MLS". Maybe it's just me, but I've always believed that part of my duty when … (16 comments)
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marketing: The Lazy Agent Series: #4 - 06/26/07 09:26 AM
Today's selection for "The Lazy Agent Series" was chosen because it left me wondering "How hard could it have been to move a few items before taking the picture?". Don't get me wrong... I wouldn't expect any agent to start acting like wife and real estate agent, Carolyn, did in the … (24 comments)
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marketing: The Lazy Agent Series: #3 - 06/22/07 03:17 PM
In keeping with the title of "The Lazy Agent Series" , I found this example that at first blush may not appear too terrible, until you notice (among other things) the date imprinted by the camera on the photo and then check the MLS info only to find that the house … (25 comments)
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marketing: The Lazy Agent Series: #2 - 06/21/07 05:20 PM
Yesterday I introduced "The Lazy Agent Series" and it seemed to strike a nerve with those who commented. I suspect this is because those of us who work with buyers are forever frustrated by the quality of what we find on the MLS. In a few of my 'old' posts, I'd given examples … (78 comments)
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marketing: The Lazy Agent Series: Just The Facts, Ma'am - 06/21/07 12:06 PM
Seeing new & used cars that are marketed better than some homes on the MLS is frustrating for both real estate agents and buyers. This post is a slight departure from my previous two entries for "The Lazy Agent Series" but it's to bring home a point. That point being that, time and again, … (18 comments)
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marketing: The Lazy Agent Series: #1 - 06/19/07 09:48 AM
I'm sure all of us have our pet peeves about the MLS and what we see (or don't see) on it. I'm starting a series of posts which I've decided to title "The Lazy Agent" to illustrate some of the things that I see on the MLS that just make me shake … (108 comments)
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marketing: Vacation Home Rentals - an ActiveRain Group Invitation - 06/02/07 06:25 AM
Are you going on vacation and need a place to stay but you don't want to stay in a hotel? Are you a real estate agent or property manager with any vacation rental listings or do you own a vacation rental that you'd like to advertise here to the public and our … (7 comments)
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marketing: Google Understands Logo Design... and its visitors! - 12/12/06 01:13 PM
I think most would agree that logos are an important part of a business. Take Google, for example. I can recall when it started gaining in popularity several years ago, one of the things that attracted people to their search engine was its simplicity... a fresh, crisp, clean homepage that wasn't loaded up … (24 comments)
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marketing: Eco-Friendly Agents - 11/21/06 06:28 AM
Are you an eco-friendly agent?
Among other things, Eco-Friendly Real Estate Agents:
Include as many photos as their MLS will allowHave a virtual tour of their listings availableProvide good directions to the propertyInclude a floorplan whenever possibleIf listing agents took the time to properly market their listings, buyers would be better able to … (28 comments)
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marketing: MLS: The Best Under-Used Marketing Vehicle We Have - 09/22/06 11:30 AM
Most people's largest investment is the home they own and live in. Why, then, do so many real estate agents put as little information as possible on their listings in the MLS? The MLS is the first place we, as real estate professionals, turn to when we're searching for homes for … (36 comments)
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marketing: Free Online Courses - HP Learning Center - 09/21/06 07:52 AM
This one is for any of you who have struggled with technology and software issues. The HP Learning Center offers FREE online courses, some of which are ideal for real estate agents and/or their assistants. I've taken several of these courses over the years and have found them to be helpful. Most … (18 comments)
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marketing: Marketing with Promotional Items - 09/20/06 08:46 AM
As real estate agents, we have to market ourselves regularly so that we're "top of mind" whenever someone is considering buying or selling a property. Aside from the typical just listed/just sold (or other) types of postcards, some agents use give-aways such as calendars, magnets and pens to promote their services … (31 comments)
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marketing: Google Real Estate Search - Then and Now - 09/12/06 11:13 AM
While reading one of the 9/11 blog posts yesterday, I came across an interesting link that made me want to find out more. The link was to what the Google homepage looked like on 9/11/01, which showed that you could "search 1,610,476,000 web pages". These were ALL the pages Google had … (6 comments)
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marketing: For Sale Signs and Homeowner Associations - 09/06/06 07:01 AM
Neighborhoods with a homeowners association (HOA) have become increasingly popular in recent decades. There are pros and cons to living in a neighborhood that has an HOA. One of the aspects of HOAs that affects real estate agents and sellers is whether "for sale" signs are allowed to be placed in … (7 comments)
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marketing: Vacation Home Marketing - 08/31/06 11:04 AM
While searching the Internet for a cabin rental for a vacation I recently took, I found what I thought would be a nice cabin to rent. Well, sure enough, the cabin itself was nice (just as I'd seen in the multiple photos provided on the website). Unfortunately, before booking the reservation … (5 comments)
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