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advertising: One Realtor's Idea of a Really Unique Business Card! - 07/09/09 11:34 AM
One of our top customers, Dee Messing from First Team Real Estate in Southern California, faxed over an order form the other day. She needs more business cards. Here in California, a new bill was passed requiring that agents put their DRE license number on all of their marketing that is considered a "first point of contact" with the consumer. Business cards, flyers, postcards, etc.But Dee wanted something different. She wanted to stand out.She asked if I had any ideas how to make a business card really unique, and during that conversation, the idea of a "bookmark business card" came up. … (16 comments)
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advertising: Anatomy of a Real Estate Logo Design - 07/08/09 08:29 AM
Hi everyone!We've had a lot of inquiries lately on personal branding and logo design. What's involved, how much it costs, etc. Apparently, many agents are realizing that if they don't have a unique "look and feel", it may be difficult to distinguish themselves from the rest of the pack.As a result, I thought I'd share with you a little bit about the process. It's kind of fun to watch somthing go from a plain white "sheet of paper" (actually my computer monitor)...to a finished product. Well..in ths case, it's not quite finished yet...but hopefully will be by the end of the … (11 comments)
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advertising: Business Card Makeovers...(how do you know when you need one?) - 05/09/09 01:33 AM
Business Card Makeovers (how do you know when you need one?)The last couple days have been interesting. We've had soooo many requests for Business Card Makeovers lately that I'm beginning to wonder if spring fever is in the air??!! Time to clean the house, reorganize, and take a closer look at one of your most important "first impression" marketing pieces.Your business card.Above are three examples of makeover requests that came to us yesterday. The first two are for businesses owned by the same guy. Rod's been using his old business cards for a lonnnnnnng time (they're the faded ones in the background behind … (9 comments)
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advertising: Is "Connie Clueless" Selling More Real Estate Than YOU??? - 05/03/09 03:06 PM
Rita Burke posted a great blog the other day about being at a garage sale...and overhearing a conversation between a woman and the homeowner. The woman turned out to be a Realtor (Rita aptly named her "Connie Clueless"), as it quickly became evident that "Connie" wasn't very polished, didn't know the local market at all, and well...also didn't have the greatest people skills.I hope Rita doesn't mind me using the "Connie Clueless" character here, but I wanted to post the comments I left on her blog...as its own blog here. The reason?? Most of the discussion at Rita's blog were commentaries regarding the lack of professionalism, … (13 comments)
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advertising: Can you blog about a development or property if it's not your listing?? - 08/31/08 04:28 PM
Well...I did it again. I managed to have one of my comments deleted from another member's post because of what I said.Most of you know by now that I'm not one to offer "Atta Girl's" or simply agree with the original poster in the name of political correctness. If it seems wrong, I can't bring myself to type "You Go Girl" and instead will present my honest opinion on where something possibly went wrong.Today's topic?Blogging about a new development or another agent's listing without permission.With Localism on the rise, there's a tendency to want to blog about all current happenings in … (66 comments)
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advertising: So you don't think Walmart Real Estate will happen? Think again. - 08/26/08 04:16 PM
Saturday morning, my daughter and I went up to our local coffee hangout...placed our order....and sat at one of the tables outside in anticipation of enjoying our favorite beverage on a warm but clear day in Southern California. I bought that morning's edition of the Los Angeles Times...and was looking forward to perusing whatever news was happening...before settling in to see how many squares I could fill on the crossword puzzle...and how bad I'd regret using my trusty pen instead of pencil.Then, there it was...in the business section.I almost couldn't breathe for a moment. I honestly think my heart stopped. NO, it … (59 comments)
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advertising: Promoting your blog (example inside) - 08/20/08 08:43 AM
Looking for a unique way to drive traffic to your blog site? We might have the answer!Yesterday, I received an email from our primary print vendor. They have a promotion going on their 2-sided, ultra-thick cardstock, full-color bookmarks. Well...we don't do a lot of bookmarks, but it gave me an idea!Why not use them to promote your blog?????They measure 1.5 x 7" and are inexpensive!! They're also finished with an extreme gloss UV coating and look incredible (for anyone who's ordered our business cards...they're printed using the exact same cardstock and finish). I thought it would be fun to create an example of what a … (10 comments)
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advertising: Personal Branding...does it really matter? (TEST INSIDE) - 08/17/08 03:20 AM
So...there seems to be a lot of discussion here on the Rain about Personal Branding. Is it necessary...or is it not? Is it too "all about me"...or can it really help grow your business?Well...as the owner of a national real estate marketing firm...my answer is probably obvious.But I don't want to push my opinions on you. I'd much rather you decide for yourself. So I created a very simple test. Oh, don't worry...it's an easy one...and I'm sure ALL of you will pass with (excuse the phrase) FLYING COLORS!So here goes. Ready??
That was easy wasn't it? They're all examples of branding. And … (25 comments)
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advertising: My First Deleted Comment!! On MARKETING nonetheless!!! - 07/21/08 10:30 PM
With all due respect to Linda Scanlan and her marketing blog entitled "You spend WHAT on Marketing???", I don't mind saying that I feel a little perplexed (actually a bit slighted) by her deleting a comment of mine this morning. That's the first time I've ever had that happen here…and I guess I’m a bit shocked!! No email notification...no request to edit. Just a click of a button and :::poof::: DELETED!
I'm trying to be understanding and give her every benefit of the doubt. I like Linda’s blogs…and I found her marketing post to be of EXTRA interest given what I do for a living. Perhaps … (23 comments)
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advertising: Couples and Team Marketing Samples - 07/21/08 12:22 AM
Seems like lately we've been getting a lot of requests for Couples and/or Team marketing examples, so I thought I'd put together a quick collage of some of the work we've done recently. It's really no different than when marketing yourself as a solo agent, as branding is still a major priority in ensuring there's a consistent "look and feel" to your campaign strategies.The difference may be in what your message is. Often, teams and couples will do the "two for the price of one" or "double the real estate service" types of messages....but here I go being opinionated again! It doesn't matter whether … (11 comments)
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David Daniels
Hemet,
CA
More about me…
Owner of FlyersToYou, Inc. and former Top Realtor
Office Phone: (951) 652-8365
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