Chris's Blog

Real Estate Buzz Words and Shiny Objects - NOW 75% OFF

Chris Drayer (FloorPlanOnline & Finch Mktg) — Thu, 28 Apr 2011 17:57:07 -0700

Mobile, YouTube, QR Code, Interactive FloorPlan, PDF Flyer, Wordpress Embeddable Content, Social Media share tools, sticky content and an SEO single property website.

Buzz words, shiny objects and the next best thing can be thrilling and cool. Who knows what the next Buzz words will be - but they can set you apart from competition and make your listings shine.

Sellers appreciate the marketing effort and the increasing millennial buyer market has grow up on "shiny objects".

However, let me assure you - shiny objects and cool tools work just as well and are much more posh when you don't pay extra for them.

FloorPlanOnline is proud to offer our customers all of the above without upgrades add-ons or surcharges. We probably are leaving money on the table - perhaps that's why people work with us and keep working with us. Register Here to get started Free.

FloorPlanOnline Single Property Websites are Simple, Effective & Affordable.... and come with lots of shiny objects;)

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Keller Williams Family Reunion - Rookie Needs Advice

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 01 Feb 2011 11:48:51 -0800

I've been to dozens of Real Estate tradeshows in my day - however one event has eluded me. I'm so excited to see and participate in KW Family Reunion 2011 in Anaheim CA. However because I've never been - I need advice.

They say Family Reunion is the most amazing and yet most crazy real estate event ever. Top producing agents like New Jersey's Sue Adler and North Carolina's Ashley Wilson are there to share and learn and yet there are so many in attendance that it can be intimidating.

Those that have been tell me "its shocking to witness the emotion" and excitement KW agents have in their hearts for their company. That energy can translate to sheer goofiness and fun, or intense debate and conversation.

What tips do I need to survive? What are the unwritten rules or traditions?

In the past 3 years, FloorPlanOnline has created single property websites and virtual tours for almost 400 Keller Williams Agents. We are proud to announce we have partnered with KW and will have a booth at KWFR - and an amazing show special & special announcement.

So -Since we are the new guys, how will we fit in?

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Please - Dont Forget The View

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 25 Jan 2011 17:08:26 -0800

The good news, is that photos of listings are gradually getting better. Virtual tours are improving in accurately depicting a listing. Its no longer the exception to the rule for 20 plus photos to highlight a property.

However, Ive noticed an alarming hole in many listings content. (floorplans - yes, but thats another post) Quite simply - most homes don't showcase nor mention the view.

In many cases the view is THE selling point. Many listings have renovated kitchens, new carpet and a luxurious master bath. Don't forget the granite, whirlpool or school district, but rather focus on what a listing has that can be amazingly unique.

Photograph and highlight the view, the surroundings and describe the vista in text as well.

This photo came from a floorplanonline virtual tour http://Floorplanonline.com/64095 in Southern California. Your listing may not have such a backdrop - but seek its unique quality and set your listing appart.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

St Louis already had their Bar Camp, Does KC have what it takes?

Chris Drayer (FloorPlanOnline & Finch Mktg) — Thu, 05 Aug 2010 15:55:43 -0700

Why no REBCKC? Why have we not done this yet? Is it time for us to hold the first annual Kansas City Real Estate Bar Camp?

You know, the Free ad hoc gathering of Real Estate marketing, social media and tech folks who share new ideas, listen and have fun for a day of sessions and conversations? (See www.rebarcamp.com)

Are these events just for the big high-tech citys? Can we compete with megalopolises like Rye, Raleigh, Charlotte and Columbus? (all have hosted or are hosting a bar camp this year)

I was fortunate enough to be at the first ReBarCamp in San Fransisco 3 years ago, and have been to a dozen since - all while longing for a KC local to step forward and host an event.

In order to Host a KC Bar Camp:

-We need a location.

-We need some funding.

-We need some volunteers.

-We need to help promote the event at meetings and online.

I'll take the first step, if there is some support and interest. Can we / Should we do this? Are you interested?

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Happy Friday the 13th! Lucky You, Its 50% Off

Chris Drayer (FloorPlanOnline & Finch Mktg) — Thu, 05 Aug 2010 11:58:54 -0700

Happy Friday the 13th from FloorPlanOnline - Use this 50% off Coupon Code on the Self Service Photo Tour before time runs out. Its Simple. You take the photos of your real estate listing and upload them to FloorPlanOnline. Enter the code in the video to receive the discount. Self Service Photo Tours Only. Its a one time use Code that will work until Friday the 13th is over! http://FloorPlanOnline.com FloorPlanOnline creates Premium Real Estate Marketing Websites and Virtual Tours for Top of the Line Realtors. FPO Tours are Simple, Effective and Affordable.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Chris @TechSavvyAgent interviews Chris @FPO

Chris Drayer (FloorPlanOnline & Finch Mktg) — Mon, 02 Aug 2010 17:45:33 -0700

Check out the video interview and the Review of the new FPO 2.0 Property website with Drag and Drop furnishings by FloorPlanOnline HERE.

This interview filmed on an iphone at Star Power Confrence in Nashville TN last week.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

FloorPlanner and FloorPlanOnline Partnership will help agents and Buyers.

Chris Drayer (FloorPlanOnline & Finch Mktg) — Fri, 16 Jul 2010 09:31:54 -0700

San Francisco, CA (PRWEB) July 16, 2010

FloorPlanOnline.com, the leading provider of Interactive Floor Plan Tours for real estate listings in the United States, announces a major upgrade to its virtual tour platform with the launch of FPO 2.0, a customizable virtual tour system that features floor plans and photos in dedicated property websites. As part of this upgrade, FloorPlanOnline is including a new RoomPlanner tool, which allows buyers to drag and drop furniture, rugs, and other household items onto the floor plan, at no additional cost.

The RoomPlanner tool is powered by FloorPlanner.com, a leading provider of online floorplanning tools. Future upgrades to the RoomPlanner tool will allow buyers to see the floor plan in 3D view with 3D objects, which will enhance the capability to take a "virtual walk through" of the property when combined with the other media on the FloorPlanOnline tour. It will also allow real estate agents to "virtually stage" a home as part of their FloorPlanOnline account. This future enhancement will also allow customers to edit floor plans in real-time and eventually, allow them to draw their own floor plans and add the plans to their virtual tours automatically.

"The addition of the RoomPlanner tool as been a great enhancement to our new FPO 2.0 Tour. It is interesting to see how the tool has engaged buyers - some of the designs buyers have created with the RoomPlanner tool are amazing! We have even received a phone call from a buyer who used the RoomPlanner on a home she was purchasing in another state. She loved the functionality so much, she is creating a tour for the home she is selling, " said Kris Cone, CEO of FloorPlanOnline.com. "The functionality is part of an ongoing upgrade path to make FloorPlanOnline the most comprehensive service for selling or renting real estate. And it all centers around the floor plan! Buyers want to see it, and FloorPlanOnline's goal is to provide the most comprehensive content and tools online to meet this very under-met need."

"According to independent research, buyers want to see photos first, with floor plans a close second, in terms of essential information for real estate listings. Yet, most listings today have few floor plans (not to mention interactive ones) and often, the photos have a ways to go in terms of meeting the online buyers' needs. Floor plans are hard to get, so they get ignored, and things like online videos get more hype," said Cone. "Yet, we make it pretty easy to get a high tech solution from a low tech process. We can do floor plan clean-up of existing architectural drawings, marketing brochures, or hand drawn sketches; or we can use one of our authorized service providers to visit the property to create a floor plan from scratch. With service in 49 states, we've got most of the metro areas covered with floor plan services. We can also do a self service tour anywhere in the world."

"We are excited about our new relationship with FloorPlanOnline," said Jeroen Bekkers, CEO of FloorPlanner.com. "This technology agreement is part of our licensing plan to work with key website properties around the world and enable them with the FloorPlanner tools. FloorPlanOnline obviously has a great customer base that values the services they provide to make getting a floor plan easy, and we are excited to help enhance their product offering with the RoomPlanner tool.

Their strategy is right on - one of our integrated partners in the Netherlands, Funda.nl, just had interactive floorplans overtake video's as the most popular premium feature on Funda.nl. Buyers want to see floor plans and plan their new potential home...and why not, it is the most expensive purchase decision most people make in their lives!"

About FloorPlanOnline.com

FloorPlanOnline was co-founded by Kris Cone on 2004, and it started commercial service in 2005. It has created thousands of Interactive FloorPlan Tours over the last 5 years on a self and full service basis. It serves many of the top real estate brands and has thousands of registered users. FloorPlanOnline has maintained over a 95% customer satisfaction rating and continues to get high marks for its tours and its customer service. FloorPlanOnline has country specific service offerings in the Unites States, Canada, the United Kingdom, and South Africa. Learn more at www.floorplanonline.com.

About FloorPlanner.com

FloorPlanner.com started business in 2006. Jeroen Bekkers, a trained architect, heads up a small interactive design shop in Rotterdam called Suite 75. He created Floorplanner to get, much more simply, the same results that professionals gin up with sophisticated computer-aided design software. FloorPlanner.com has partnered with many real estate oriented properties around the world to bring their drawing tools to their users and customers. Learn more at www.floorplanner.com.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

St Louis REBAR CAMP is ON! (Monday June 14th)

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 08 Jun 2010 17:43:31 -0700

Cant Wait to meet new friends and established friends (they have asked me not to call them "old friends") at the First Ever St Louis Mo Rebarcamp! The Real Estate Un-Conference Monday June 14th 2010!

Marketing, Blogs, Advertising, Lessons Learned, Twitter, Posterous, Facebook, First Hand experience, Social Media, Marketing plans - the list goes on!

Learn More and Register for Free at www.REBCSTL.com

Free Coffee, Lunch and Post event Cocktails! Tweet up and hotel accommodations at the Ameristar Casino Sunday night!

All you have to do to join the fun (a-hem, the uh educational experience) is register for FREE on the website above!

Follow the tag #REBCSTL on Twitter

Learn More on my other blog

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

FloorPlanOnline - FPO 2.0 Going LIVE next week (brief video)

Chris Drayer (FloorPlanOnline & Finch Mktg) — Mon, 26 Apr 2010 15:04:31 -0700

FloorPlanOnline will launch the new FPO 2.0 Format on May 1, 2010. Place your orders now to be the first on your block with the new enhanced premium virtual tour. Enhancements are everywhere – Video, Photos, FloorPlan and Room Planner all with new crisp wide format, new easy to use navigation and built in local link tool, Google maps and Street View, Social Media and SEO. We Need Your Feedback! – Let us know what you think about the new format and comment below! Our goal is to provide the most robust content platform for property online. The all new FPO 2.0 will bring a high level of information to the home buyer about a listing. We are taking great care to offer this premium service affordably and efficiently. FPO 2.o by FloorPlanOnline Real Estate Marketing Simple – We can Photograph, Measure and Produce Effective – Buyers want to see Floor Plans with Photos Affordable – Feature Rich without a Long Term Contract Premium Virtual Tours for Top Agents

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

FloorPlanOnline (FPO 2.0) will debut on FB fan page

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 30 Mar 2010 10:59:16 -0700

FloorPlanOnline Real Estate Marketing FPO 2.0 video is in production!

The Video is Going to highlight the new look, new features and enhanced effectiveness.

This will be the first look at the new FloorPlanOnline platform. Its easy to check out FPO 2.0 - This sneak peek video will be visible to those who are Fans of www.floorplanonline.com on FB!

Go to FloorPlanOnline on FB to become a Fan.

FPO 2.0 Will Feature the same Quality you've experienced with many enhancements. The New virtual tour format will pop on the screen with updated navigation buttons and big crisp clear photos, video and floorplans. Built in SEO, Translator, Wide screen Format, better Profile area, new tools and much more.

The Beta launch is right around the corner - Become a fan of FloorPlanOnline Real Estate Marketing on Facebook to get the first view and automaticly get your name thrown in drawing for a Free Virtual Tour!

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Virtual Tour of the Week- 7 fireplaces, but is it Cozy?

Chris Drayer (FloorPlanOnline & Finch Mktg) — Mon, 22 Mar 2010 16:00:14 -0700

Located amungst the tall trees of Weston CT and is listed at $2,555,555 with five bedrooms and 4.5 baths, seven fireplaces and one very large wine cellar.

The high quality photography and floor plan for this tour were supplied by expert FPO service provider Larry Merz with the tour created by the FloorPlanOnline production department. The TOUR highlights the listings stunning design, with ample size in scenic Weston, CT. Seven separate fireplaces and a huge wine cellar help make this Premium Property the tour of the week.

This is Agent Stephanie Smith's first order with FloorPlanOnline. Were glad she chose our Premium Virtual Tour to represent her Top of the line listing.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Virtual Tour of the Week- 7 fireplaces, but is it Cozy?

Chris Drayer (FloorPlanOnline & Finch Mktg) — Mon, 22 Mar 2010 15:57:24 -0700

Located amongst the tall trees of Weston CT and is listed at $2,555,555 with five bedrooms and 4.5 baths, seven fireplaces and one very large wine cellar.

This is Agent Stephanie Smith's first order with FloorPlanOnline. Were glad she chose our Premium Virtual Tour to represent her Top of the line listing.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Room Planner is live (& FREE for now)

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 17 Mar 2010 06:55:16 -0700

FloorPlanOnline is proud to announce Room Planner is now live! Buyers can Click and drag furniture and decorate a room within the virtual tour. Any floorplan order placed after Mon March 15th gets the Free Room Planner for the life of the tour. (limited time offer) Check out the brief video to see RoomPlanner in action and learn more.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

NEW Tool: Buyers can Drag and Drop a Dresser on FPO Virtual Tour

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 16 Mar 2010 09:29:56 -0700

NEW: Buyers can Drag and Drop a Dresser on FPO Virtual Tour

FloorPlanOnline just released a cool new tool for real estate agents and home buyers!

The Room Planner Is brand new from FPO. Room Planner allows buyers to move furniture into the listing to create their ideal dream home space inside a FloorPlanOnline Virtual Tour. Buyers may drag and drop a dresser, refresh the rugs, plan a pool, and landscape the listing. Its simple to use and very effective.

Top of the line agents know that Today's buyers already spend more time looking at FloorPlan Online virtual tours - and the more time they spend looking at listings online, the more emotionally attached they become.

Here's the best part – for the Spring Listing Season, the RoomPlanner is FREE for any tour produced and approved on or after March 15, 2010. (but only for a limited time!)That is a $20 value provided at no additional cost! To learn more, watch the RoomPlanner Video above or click here to see a sample tour.

Check out the brief video to Learn More

Room Planner is just a glimpse of what is to come from FPO 2.0 - Ill share more here on Active Rain as it goes live.

@FPO Real Estate Marketing - Premium Virtual Tours for Top of the Line Agents.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Subject: VERY Impressed with this Service and Busines Model

Chris Drayer (FloorPlanOnline & Finch Mktg) — Thu, 11 Mar 2010 07:04:05 -0800

Subject: VERY Impressed with this Service and Busines Model

From: Tami Garneau www.fmrealty.com

I have to say I have just gone through my first listing in my Real Estate Career. In my prior career I worked for a large WW wellknown Vendor and I was a product manager for technology products.

I am so impressed with the toolset, quality of service the product and processes deliver and especially the customer service. This has been the best value and service I have leveraged in my Real Estate Career and I can not imagine not doing a listing without IT!!

Your team is doing a GRAND job and I had fabulous responses from Tree and Elena on the questions I submitted with immediate response time.

Thanks again. Tami

Thanks for the kind words Tami! We are pleased you are working with FPO and best of luck with your new Career!

Your first listing with FPO looks great: www.floorplanonline.com/58233

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Tour of the Week: Newport Mansion, FloorPlan with Photos

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 10 Mar 2010 10:01:30 -0800

FPO Featured Tour of the Week is a $9.95M Mansion Just off the harbor in Newport Rhode Island. This Property is amazing and photographed well. Click the image below to see the FloorPlan Online virtual tour.

The stone tower entry opens to velvety green sprawling lawns surrounded by lush gardens. The facade of the Stone structure stands strong yet invites you to guess at the hidden rooms within. The Warm and Luxurious Library has a table that seats 30. Even the Hearth room off the main kitchen could host a large upscale benefit party.

Amazing, yet this is not uncommon for a Lila Delman Real Estate Listing - as they are known to list the most Premium Listings with the best locations in RI and represent them with the Best Virtual Tour Company. FloorPlanOnline measures and photographs properties for top of the line real estate agents nationwide. FPO produces many tours for older homes and mansions that have no existing floorplan or the blueprint has been faded and lost with time. Companies like Lila Delman and FloorPlanOnline put in the extra effort because Buyers love the results.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

This you???? Phishing attack hits Twitter

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 03 Mar 2010 10:48:01 -0800

Twitter is not immune to attacks, weve seen quite a few. But This phishing attack is going and growing strong - Ive recieved many "this you" requests.

As with anything, use your head, dont enter your info somewhere you dont know. Also, if you have a hunch, open up google, type in the phrase to see what you find...if it smells like bad fish, it is Phish.

Via Mark Menzella -We build websites for Realtors (RE/Advantage):

Sophos reported of another phishing attack spreading across Twitter designed to steal login details and hijack accounts.

A message asking “This you,” followed by a link to a bogus Twitter login page, have caused such a scare on the micro-blogging network that the phrase is currently a hot trending topic on the site.

The attack is designed to steal passwords and could use hijacked accounts to spread money-making spam campaigns, steal identities, and distribute malware.

The “This you” messages are accompanied by clickable links which take unsuspecting users to a fake Twitter login page. Users who are tricked into believing they might see a picture or information about themselves, may enter their username and password without thinking about the possible consequences.

If you click on the link and enter your details you could be giving your online identity over to hackers.

Your username, e-mail address and password can be use to spread more attacks via Twitter.

Anyone hit by this kind of attacks must change their passwords immediately. Choose a strong one and not a simpe one like your birthday. Also check your Twitter account and check the Settings/Connections screen. If there are any third party applications you don't recognize, revoke their permission to access your account.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

A peek at whats new and $0 / FPO 2.0 Beta Launch

Chris Drayer (FloorPlanOnline & Finch Mktg) — Thu, 25 Feb 2010 16:00:04 -0800

Just launched the new look to the FloorPlanOnline Website today - gotta love wordpress websites.

Along with the shiny new images we've included helpful content like listing presentations custom made for many of our top clients. (just send a logo and Ill make yours if not already there) and Free Demo tours for any agent or broker who registers (also great to show home sellers).

The really cool new Virtual Tour features and Robust Marketing er..tools are kind of under wraps for now - but we are getting ready to do the Beta Launch for FPO 2.0. Current registered clients will have priority, but still time to register and registration is $0.

The same things that made us a leader in the High End Virtual Tour Market will again propel us (and you) further ahead in selling listings. I cant wait to share images with you here on Active Rain!

This is our new Marketing Copy that can be found on the FPO home page.

Simple. We Measure, We Photograph, We Produce

Effective. Home Buyers Want to see FloorPlans and Photos Together Online

Affordable. Feature Rich with no long term Contract

Hope to se you at #RETSO!

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

New Facebook FloorPlanOnline Page, Become a Fan to win free Virtual Tour!

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 12 Jan 2010 14:03:23 -0800

FloorPlanOnline on Facebook

This is simple so Ill keep it short. We just started promoting the new FPO FB page, and you can be one of the first to become a FloorPlanOnline Fan!

To get the ball rolling, we have a Cheesy Promo today: become a fan of FloorPlanOnline on Facebook, and you will automatically be entered to win a free photo tour for your next listing! Its that easy. Click HERE

All FloorPlanOnline Tours have built in walk thru videos and have facebook tools to help you sell your listings. Its easy to use - check out the short video to learn more.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Location Location Location is Dead Dead Dead in 2010

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 06 Jan 2010 09:34:53 -0800

It came as a shock to me while reading the latest 2009 NAR Survey results. After all, Location is king, and I view NAR as providing Quality Data …Right? A few questions came to mind: What survey question was asked? Should agent and broker marketing efforts change? What took the #1 spot?

First – It could be that the results are due in part to the question asked. “What are the factors that most influence where you buy” The answer options took location – and split it up into 8 separate proximity questions. They used the word Convenience – as in Convenience to job, convenience to shopping, convenience to friends and family, airport, healthcare etc. Should one define all the conveniences to one category, perhaps we would see different results and “location” would remain the most important factor. However I believe NAR divided the questions for a purpose.

Many other factors were included in this part of the survey including quality of schools, design of neighborhood availability of larger lots or acreage and environmentally friendly green factors. Respondents had many broad categories and some very specific options to select.

In the end Quality of the Neighborhood is King. While it is reasonable to understand that neighborhood Quality would play a key role in decision making I’m very surprised it is the number one factor. How one defines quality is subjective and difficult to measure. It could also be argued that location and proximity to schools, work and healthcare all factor into the quality of the area. I believe that location and quality of the neighborhood are too tightly interwoven to separate.

Finally – should survey results from NAR alter your marketing? It Probably should – yes. Not likely a 100% change in your overall marketing strategy however here are a few easy to implement suggestions to give you the edge.

Since Quality of neighborhood is clearly the number one factor, use this knowledge to improve your overall online property marketing. First, Include more info about the neighborhood on your listings. When you have more than one listing in a neighborhood, take high end photos (or hire a photographer) and flip video highlighting the area amenities. Many companies (including FloorPlanOnline) will let you include extra photos and content to existing tours / websites. (make sure there is no extra charge) Include neighborhood tours, photos and video.On FPO tours you can embed local photos or youtube video in your tour / website even months after the tour has been created for no extra fee.

There are some Side Effects. Since you already highlight the property’s assets with tours, video and photos, your new neighborhood YouTube Videos, photo blogs and other local content will also only help improve your SEO and local expertise in the eyes of buyers and search engines. That’s a Quality side effect anyone could use.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Cool New 2010 mktg tool / feature launches early!

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 30 Dec 2009 10:31:43 -0800

Adding to the already way-cool floorplanonline interactive floor plan virtual tour, is a new automated tool that adds mouse-overs to each photo icon! Simple idea, strong results.

When viewing an fpo floor plan tour you may click the icon in the kitchen to see the kitchen photo - or - you may mouse over the photo to get a small thumbnail of the photo. The guys in the Dev department got it done before 2010 so... it is live now on all existing tours, and there is no extra fee for this addition.

Marketing features like the interactive floor-plan, embeddable tour, click able and mouse over photo icons all keep buyers engaged longer in your listing online, creating a stronger bond. (that's why its called sticky content) Thus the goal is to get them attached to and intrigued in your listing.

Check out the new new feature in action on this Rhode Island Home as if you were looking for a home online.

What the heck is FloorPlanOnline anyway? 2 min fpo video

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Five years old and looking forward to new mktg tools in 2010

Chris Drayer (FloorPlanOnline & Finch Mktg) — Tue, 29 Dec 2009 07:00:34 -0800

Here's wishing you a very happy holiday season and a fantastic New Year.

Thank you for your business during the past year. FloorPlanOnline surpassed our 5 year birthday in August 2009, and we have weathered the real estate crisis fairly well, and it is due to our customers, like you, and our great sales, customer care, production and development staff that we continue on! We hope to be able to service you more in the coming years.

The new website (launched late this fall) www.floorplanonline.com has recieved great reviews. Check out the new 2 min overview video Our new embedded youtube video tools are just now hitting the nation - now you may include a youtube video in your FPO tour - so tell us what you think!

The FPO development dept is working on some cool BIG new projects that we cant talk about in detail yet - but that will impact your marketing even more for 2010.

While we are a nationwide company providing full service to agents and brokers in 44 states - We are a family organization, and we view you as extended family too! Best wishes and good luck in the coming year. We look forward to a prosperous 2010.

Cheers!

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Introduction to FloorPlanOnline: Real Estate Marketing, Video, Photos Measurement and Photography

Chris Drayer (FloorPlanOnline & Finch Mktg) — Fri, 11 Dec 2009 11:58:20 -0800

Click to view this content in video format.

FloorPlanOnline creates top of the line interactive real estate property websites for homeowners, Real Estate agents, Brokers, and builders. We produce the website, edit the content and host the tour for you.

Anyone can order a Self Service FloorPlanOnline Tour. We currently create tours in the United States, Canada, and the UK. In the US we have Active Service Providers in 44 States where we offer Full Service Tours.

FloorPlan Online Tours are Easy to use and Order.When you click an icon in the Foyer, you see the Foyer. When you click in the kitchen you see the kitchen. Its easy to navigate up to the second level as well. All FloorPlanOnline Tours Have built in Video, Flyers, google maps and social media tools like twitter and facebook. Additionally, each tour is now available in an easy to use mobile version for no extra charge.

To Place an order at FloorPlanOnline.com, Enter your MLS number and Property Address. Select the Floor Plan product or the non- FloorPlan Photo Tour,

Secondly, select your desired Service Level (full service or self service).

If you selected Self Service you may begin uploading your content right away. Upload your scanned or photographed floorplan, sketch or blueprint and the production department will digitally reproduce it to floorplanonline standards.

Secondly, upload your photos and the FPO production dept will produce the video and place the photos in the correct rooms. We send you a completed tour link, and your done! Self Service Orders are typically between $29 to $59 dollars and Save you money.

When Full Service is Selected, a Service Provider will call you to confirm the appointment details within 24 hours of placing the order. During your scheduled appointment The Service Provider will measure and record the floorplans of the property. The Service Provider will then photograph all major rooms and the exterior using a high quality camera.

Next, the SP Uploads the Photos and Floorplan to our production department who creates the tour and sends you the completed tour link. Its easy and hands free for you.

Theres a reason Builders and top marketers have used floorplans to sell thier listings. FloorPlanOnline draws buyers in and to show them the space beyond clutter or tasteless decoration - they show them the most critical element, combined with video and photos.

If you are New to FloorPlanOnline, enter the coupon code Rookie at registration for a special deal on your first tour.

Im Chris Drayer, Marketing Director for FloorPlanOnline - If you have suggestions or questions, give me a ring, tweet or email. Thanks! We hope to work for you soon.

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Wordpress sites Rock - Like it or Loathe it? New FPO WP Site now live

Chris Drayer (FloorPlanOnline & Finch Mktg) — Wed, 09 Dec 2009 10:58:22 -0800

We fought our old website long enough. Wordpress came to the rescue!

If you are looking to develop a new web presence / platform, I highly recommend Word press as an easy to learn option that has plenty of options advanced features.

The New FPO Site:

www.floorplanonline.com

Our new site was created in very little time and already is making our clients more pleased as the order process more streamlined, Info is more easily viewed and for us, the SEO is killer. We selected a template (read bought a template) and started plugging in content. The only development department work was switching the old to the new, and a few hick-ups with some links.

Here's a link to a short video on FPO that highlights the new WP FPO site.

What are your thoughts? Like it? Loathe it?

Chris Drayer @FPO

Marketing Director

www.FloorPlanOnline.com

Tips for hangin' in San Diego CA for ReBarCamp and NAR 2009

Chris Drayer (FloorPlanOnline & Finch Mktg) — Mon, 28 Sep 2009 16:26:44 -0700

San Diego REBARCAMP and NAR November 2009 Tips

I'm in! I just registered for #rebcsd (rebarcamp San Diego). Its the day before #NAR2009 - and I have to say, I look forward to rebcsd much more than NAR. However both will be great as the REBarCamp and NAR are in Sunny San Diego.

SD is a fantastic city, and I highly recommend hanging around and taking in the sights. I lived in SD for 14 months, and spent way to much time hiking the hills, sailing the harbor and soaking up the sun on my favorite beach (la jolla shore).

Airport -It is Downtown - I mean right downtown. 3 miles to convention center / Gaslamp District.

Hotel location Tips - NAR and REBCSD are both in the Gas lamp district of SD, essentially South side of Downtown. The area is very pedestrian friendly, safe and with cabs and the train station within a short walk.

Convention center - Located in downtown and gas lamp district. It is downhill at the end of the road (literally) and sits on San Diego Harbor with views of Coronado Island, home of the Hotel Del Coronado

Hotel Del Coronado - $$$$$ Very nice. Known as "The Del". The Marylin Monroe movie "Some like it Hot" was filmed there, and they say there is a ghost in the hotel as well. Visit the Hotel for a beverage or meal overlooking the Pacific and the huge beach. There are high end shops in the basement of this amazing wooden structure.

San Diego Harbor -During my time in SD, My job was to take tourists sailing on the harbor on 25-32 foot sailboats. You can still rent sailboats with or with out a skipper (captain) Or, take a harbor cruise on one of several large 3 story White "Hornblower" ships. Very touristy - but you get nice views from the water. There is also a harbor taxi (small powerboat) that will take you to Coronado island restaurants and shops ($7).

Mexico - Tijuana - known locally as "TJ" - The trolley/train is the best way to go to avoid parking and the traffic jam. Don't drive into Mexico unless you get insurance to do so, and have no fear... There is parking on the US side of the border, and yes, a bridge to walk over to get to the vendors and shopping in TJ. Bargain with the vendors - this is the fun part. That cool Mexican blanket you want to buy? Think 1/2 price as "beginner negotiating". Biggest tip is stay with the crowd. Be safe and smart.

Mission Beach Known as "MB" -Fun filled area with nice wide boardwalk for people watching. Wooden roller coaster, cold beer and cocktails, fried seafood good times. Try the small local places rather than the big chains for more local flavor.

Golf - I'm bad at golf. Best of luck getting in and playing Tory pines. Rancho Bernardo is Home to several nice courses with views of the hills but 20 miles north of downtown.

Hope This helps, Ill See you in Sunny San Diego California!

Chris Drayer @FPO

Marketing Director