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advertising: St Louis REBAR CAMP is ON! (Monday June 14th) - 06/08/10 05:43 PM
Cant Wait to meet new friends and established friends (they have asked me not to call them "old friends") at the First Ever St Louis Mo Rebarcamp! The Real Estate Un-Conference Monday June 14th 2010!
Marketing, Blogs, Advertising, Lessons Learned, Twitter, Posterous, Facebook, First Hand experience, Social Media, Marketing plans - the list goes on!
Learn More and Register for Free at www.REBCSTL.com
Free Coffee, Lunch and Post event Cocktails! Tweet up and hotel accommodations at the Ameristar Casino Sunday night!
All you have to do to join the fun (a-hem, the uh educational experience) is register for FREE on … (1 comments)
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advertising: Builder Beta Floorplan Online Marketing Program - 04/14/09 10:13 AM
FloorPlanOnline has been helping top brokers and agents nationwide for almost five years. We create top of the line interactive floorplan websites and tours for properties at a very reasonable price. Yet FPO has almost ignored builders by not creating programs to assist builders sell properties online. Our growth and success has allowed us to expand our product line and extend our service.
Here's the Scoop - As we refine our builder tools and roll out our new program, I need to collect some feedback from residential builders - predominantly those builders who are builder developers - or represent the majority of the listings in … (0 comments)
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advertising: Thrifty Marketing Value - Did I get what I paid for? - 04/13/09 05:19 PM
I used to believe in the adage "you get what you pay for". I even have used this thought process in talking with agents and builders about marketing (WARNING: obligatory product plug coming!) as in FloorPlanOnlineinteractive tours cost more than a Freepicasa slide show, however, you get what you pay for.... you get the idea.
This all changed today as I tried to book a rental car for an extended trip on Thrifty.com. Trying to keep cost down I have a tough decision to make here. Should I get a Hyundai or a Chrysler? I would guess they would be about the … (0 comments)
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advertising: Dear Builder: PIMP MY HOUSE -and Ill buy yours. - 04/10/09 11:05 AM
The Chicago Tribune had an article that was quoted in Seths advertising blog that outlined a great idea. - With home builders sitting on completed homes ready to be sold, and buyers sitting on homes that are not selling - what to do to get the ball rolling?
Builders should visit the buyers home and offer to help "pimp" it. With builders connections to construction and decorating tallent, tools and supplies, the investment could be as large as the builder desired. From building new screened porches to outdoor entertainment areas or simply painting the shutters - We have known for some time that making a home … (2 comments)
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advertising: Builders Spring Marketing: Tired, Poor, Shuttered Masses yearning to be sold - 04/02/09 03:59 PM
Just drove past 3 local neighborhoods (read sales offices) with homes under construction in the 200-500k price range. You are all to familiar with the box that sits on the post in the front yard: INFO TAKE ONE - yet the marketing material box was empty, "OPEN" flags faded and torn and grass not yet mowed, in fact the yard at one was growing out of control. It looks like they have skipped town or thrown in the towel.
A builders tattered Flags at half mast today.
If these places were restaurants, you would expect to see a "accidental fire" that started in the kitchen- allowing the owner … (2 comments)
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advertising: Make your own Interactive FloorPlan Tour - DIY and Save - 02/24/09 01:46 PM
The Virtual Tour Company FloorPlanOnline, used by top agents nationwide to market mid to high end listings now offers an entry level priced "DIY" version at a fraction of the price. Typicaly costing around $200, the "Basic" or Self Serve $59.00 Interactive FloorPlan Tour boasts all of the features agents have grown to love (video, flyers, google maps, high resolution floorplans and industry best customer care).
You dont need to know complex software or spend hours online. There are Three easy steps.
1)Photograph your listing, 2) Photograph your existing blueprint or floorplan sketch, then 3)Upload your content to FloorPlanOnline.
Our Production Department will digitaly reproduce your floorplan, … (0 comments)
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advertising: Press Release: Nationwide Service Providers can Photograph and Measure Agents Listings - 07/15/08 10:49 AM
For Immediate Release
Agents Go "Virtually Hands Free" with FloorPlanOnline
July 15, 2008 - Today's Real Estate agents are required to have a strong working knowledge of a wide variety of digital tools in a seemingly decreasing amount of time. The time many agents plan on marketing a listing can get wasted simply loading and stitching photos for a virtual tour. Then there are flyers to design, videos to post and blogs to write - and today's sellers want it all done with a very high level of quality. From Flyers to FloorPlans, Virtual Tours to Videos - FloorPlanOnline can save … (0 comments)
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advertising: Press Release: FloorPlanOnline to Demonstrate at Inman SF Conference - 07/14/08 03:48 PM
For Immediate Release
FloorPlanOnline will Demonstrate At Inman Connect SF Conference
July 14, 2008 - Kris Cone, CEO, Michael Rahmn, CTO and Chris Drayer, Central Region Sales Manager, will be demonstrating the exciting concepts being marketed by FloorPlanOnline to top real estate professionals and real estate companies throughout the North America and the U.K. at the Inman Connect Conference in San Francisco, July 22-25 2008 at Demo Station #D10 on the second floor of the conference.
"Today's buyers demand quality content online, and Interactive FloorPlans allow buyers to click and see individual rooms, space and views as well as room dimensions" … (0 comments)
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advertising: "how many homes did your dog sell last year?" - 01/10/08 07:33 AM
Ok, I'm in tears. I'm pretty sure they are from laughter but I think some might be truth tears - as in the truth about agents hurts due to the link below.
The line that got to me was "I dont care about your Dog, how many homes did he sell last year?" I think the piece points out that agents have been selling themself's and their product (homes) short. -Most agents need to step up the way they handle their marketing if they want todays buyer to respond. Buyers and sellers want more info about listings, not your dog.
Thanks … (13 comments)
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advertising: Third Party FloorPlanOnline Review - 11/05/07 01:01 PM
http://www.reagentinct.com/2007/04/24/bristol-connecticut-finally-gets-a-virtual-tour-real-estate-agent/
I wont copy and paste the article - I don't have the authors permission - so click the link to view his humorous but truthful review and comments.
If you have comments, questions or reviews lets chat! What do you like, what dont you like? Was it easy to use?
demo tour: www.seetheproperty.com/1100
… (0 comments)
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advertising: Oh, Hi-Oh (a marketing view from a rental car) - 08/15/07 12:28 PM
Apparently, it is customary to greet people in Columbus not with the traditional "Hi", "Hello" or "good morning" but rather with a firm "O, H" which if said in a booming full voice will elicit the window shattering "I, O" from everyone in the metro area.
The Ohio State University plays a big role in the youthfulness of the city. Being from Big XII Country, Ive not experienced this phenomenon before, but the proud locals of Columbus Ohio have reason to boat about their growing Capital City. As an Outsider I was expecting the traditional Midwest hospitality and kindness but was greatly impressed by the areas Amenities - both culinarilly … (10 comments)
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advertising: Sign of the Times (online marketing) - 07/17/07 09:45 AM
Marketing the fact that you do virtual tours is ok - (I don't prefer the spinning ones) But it seems to me that including in your marketing pieces or presentation the fact that you do virtual tour...well... its a bit like the old hotels that advertise "Free HBO" or "Air Conditioned".
- Hotel guests today assume the Hampton Inn et all Have a/c these days. (isn't free wifi the same way now?) It just goes with out saying.
Home Sellers Believe you are already doing online marketing and that you are an expert at selling a home online. If you are not an expert online, … (2 comments)
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advertising: Live in Chicago area this week: FloorPlanOnline - 07/10/07 09:05 AM
FloorPlanOnlineis a national company that integrates real-estate floorplans with photos for a spectacular online tour. Service Providers collect the content or you may provide the content (photos and floorplans) while the production department does the photo editing and builds the tour.
No Setup, membership or software fee - just pay per listing.
As FloorPlanOnline's Marketing Director I am in Chicago for the next week and a half and still have availability for live (in person) or online / over the phone demonstrations for Top agents and Brokers.
Demo Tour Link: www.seetheproperty.com/1100
… (2 comments)
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advertising: New vs Used - how to choose, how to market? - 04/09/07 06:48 PM
Just around the corner from my home with its now dead flowers from Home Depot, (thanks april winter storm) there are "new" homes that have been on the market for well over a year (getting used by mother nature). Next door to it, sits a home with a car in the driveway and a for sale sign. (but not the builders for sale sign) The home that has been lived in the same period of time is generally not just used, its marketed much differently - or is it? I see the lack glossy brochures and my bias sees the lack of a floorplan in the … (4 comments)
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advertising: Cool Home Tour #5 - 04/06/07 07:59 AM
Got Green Acre?
This CA listing ranks high in cool factor for multiple reasons, including the almost too perfect rolling green hills our Service Provider captured in the photos, as well as the "green" solar panels that generate power. The place reminds me of the "happy cows come from California" adds Ive seen on TV - its just so photogenic!
This tour is the result of my active rain post Cool tour #4 - where I noted we did a dock at a Mo home. For this agent we included a Barn view / floorplan. To see, select "Change View" under the floorplan.
www.seetheproperty.com/13020
FloorPlanOnline does … (0 comments)
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advertising: Do you have a Production Department / litter-box issue? - 03/30/07 07:51 AM
Photo Editing is frequently skipped or can eat away at agents time - the photo you thought was perfect, has the cats litter-box right in the foreground, or in the bathroom mirror you can see your good looking elbow jutting into view. But Elbows and Litter-boxes don't sell homes...What to do - re-shoot the photo and bug the homeowner? Skip that photo on your online tour? Do nothing at all?
FloorPlanOnline offers the use of its production department at no extra charge on every order (even our $29 photo tour with movie). Photos are scrutinized for hue, brightness, color and yes... litter-boxes... … (3 comments)
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advertising: I Hate "Virtual Tours" - 02/05/07 01:48 PM
Look at that photo...is the tredmill melting? What shape are the windows? Is this place next to a light house?
I really Hate Virtual Tours. The way the spinning, distorted, fisheye, slow to load tours and even slide shows of 2 inch wide low rez photos make you think you are getting more than you do. Frequently you need a computer science degree to understand the tour navigation. Even Worse is the opposite - when its just a few photos in a slide show. If Agents are going to pay so much for so little or to make buyers sick, it should … (18 comments)
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advertising: Free Land Lures new Families - 01/29/07 09:13 AM
The Kansas State Song "Home on the range" should now be edited to continue "where the deer and the buffalo roam (across your free land)"
While you may desire Free Land on the beach in sunny Florida, it might not be as easy to attain. In Kansas on the rolling prairie, you can get Free Land in over a dozen towns to build your home, and check it out on the web @ www.KansasFreeLand.com These towns are re-inventing themselvs online.
I browsed several of the town websites, a few making compelling arguments for serenity, nature and low cost of living and my favorite was … (0 comments)
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advertising: Agents and Internet like Oil and water - 12/20/06 03:23 PM
Stats from NAR in Bar Graph Format, showing the resources buyers find usefull. This is no shock right?
When asked, Buyers said Agents and the internet are the top 2 most usefull sources for info.
A bit down the chart you can find Print media. So combine Magazine and Newspaper, and you get almost the effectivness of the internet. So from a financial standpoint when I hear that an agent pays $500 for an ad in the paper, or $1500 for a Mag ad (for a week?)- they must be spending twice that much on the web per week, right?
So why are the racks in the Dennys front … (8 comments)
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Chris Drayer
Shawnee,
KS
More about me…
FloorPlanOnline & Finch Mktg
Address: Shawnee, KS, 66218
Office Phone: (866) 810-3816 x 110
Email Me
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