Chris's Blog

Yeah - we almost capsized the ship due to the flood of orders and response from agents. I had no idea social media tools tied to virtual tours could have such a profound effect!  FloorPlanOnline Tours are going viral - homeowners are happy, homes are selling and agents are calling in the praise. ...

For years the Real Estate Community, including FloorPlanOnline has been on Twitter, (twitter.com/fpo) Facebook (facebook.com/floorplanonline) and Here on Active Rain (ActiveRain.com/FPO) to network, learn and educate.  FloorPlanOnline has long been the main player in the Floor Plan Virtual Tour B...

At FloorPlanOnline we run into agents sometimes that take good photos, but more frequently than not, we run into agents that THINK they take great photos. (that's why we offer to take photos for agents, and offer to measure the listing).  Sometimes the issues are easy repaired....the lessons easi...

Yet another Study came across my desk that backs up the NAR and CAR (California) studies. In this most recent survey, 90% of buyers wanted clear Photos. this makes sense - however why do some not want photos? The Second most desired online content was FloorPlans at 70%, third was Photo Slideshow ...

Almost 4 years Ive been bloging and reading great info on Active Rain.  Today a new chapter.  We will be launching our small "FloorPlanOnline Delivers" Campaign shortly.  Im exited to see Active Rain growing up, but sad that we have to write them a check - but I suppose its about time.  Let me kn...

For the first time in years, there is a decline in the number of virtual tour providers available to agents.  News of failed (ch 11 etc) tour providers has been steady in the last 6 months - some are casualties of tight marketing budgets or were of poor quality and destined to die is debatable.  ...

I guess I should say "Its about gosh-darn time".  Today on Econsultancy I found that a study by EIAA (interactive Advertising Association) says 70% of Advertisers in Europe will be removing funds from Traditional media budgets in favor of Online Advertising this year. 55% will be increasing SEO b...

FloorPlanOnline has been helping top brokers and agents nationwide for almost five years.  We create top of the line interactive floorplan websites and tours for properties at a very reasonable price.  Yet FPO has almost ignored builders by not creating programs to assist builders sell properties...

I used to believe in the adage "you get what you pay for".    I even have used this thought process in talking with agents and builders about marketing (WARNING: obligatory product plug coming!) as in FloorPlanOnlineinteractive tours cost more than a Freepicasa slide show, however, you get what y...

The Chicago Tribune had an article that was quoted in Seths advertising blog that outlined a great idea.  - With home builders sitting on completed homes ready to be sold, and buyers sitting on homes that are not selling - what to do to get the ball rolling?   Builders should visit the buyers hom...