How I use My Blog to Connect with Current, Past and Future Clients
Just today I as I ponder how to cover this topic; I receive an email. At first I thought it was a marketing piece. While reading the email I noticed the sender was looking for a new office location. So I responded with a phone call. It turn out the sender was looking to advertise their services but how they found me was through a referral of a closed commercial client. It appears my closed commercial client was forwarding my emails to their friends. I hope to meet with this customer on Monday to look at their operation and start my search. This customer is looking for a new property in Kenner LA.
Over the past couple of years I have closed several deals either directly from my blog and /or referrals received through Active Rain. There are many ways to use your blog to stay in contact with past, present and future clients.
First of all, as mention earlier I send out links to my followers on current post. I have a fair balance of Homes for sale type post and local interest stories. Referrals have come from past clients who send my links to friends.
Secondly, lead conversion is a big factor. Often I have an email or calls on properties of interest. For one reason or another the property does not work out. So I will set up the client on a hot list. From there I will do group emails.
Thirdly, Closed clients even though we have close the transaction they continue to receive emails with links to my new post. I fully believe that my past clients are my best source of new business. This is a way to keep my name in front of my closed clients on a weekly bases.
As far as cost, it is minimal and the effective is large. The true cost is your time. I am sure there are many more ways to stay connect. As long as you do, you will remain with a constant base of business. I encourage all to follow up after the sale is closed. If you do not have a system of following up with your past business you need to start something as simple as my emailing links to your past clients.
View Larger Map
View Larger MapFrank Rubi Real Estate 
504.319.9696 Direct
504.617.7824 Fax
Broker
Licensed in Louisiana
4012 Haring Rd.
Metairie, LA. 70006
USA