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realtorcom: About 10% of all listings have a Featured Tour on Realtor.com - and realtors still spend money advertising in the newspaper? - 10/25/07 07:29 PM
Maybe it's because I'm more of a marketer/ business person and not a Realtor, but this just doesn't compute in my mind...
Realtor.com is the #1 website in the United States for real estate.Realtor.com is the most recognized and well known and publicized real estate website in the United States.  I would venture to say that every buyer even remotely thinking about real estate has heard of or used Realtor.com  The current market is the slowest in recent memory.The current market is saturated with a record number of properties for sale.The current method of shopping for real estate for over 80% of … (15 comments)

realtorcom: Videos now can be uploaded directly to Realtor.com - 08/03/07 07:12 PM
If you have enhanced listings on Realtor.com, you can now upload Video Tours directly to that site through your control panel.  Just more proof that video is the up and coming way to market real estate.
Oddly enough however, they only allow UNBRANDED tours on the video option, however if you upload your video to the "featured tour" area, they allow 'branded videos'.
Huh?  It makes no sense to me.
(7 comments)

realtorcom: "Featured Tours" on Realtor.com - bad marketing idea? - 12/23/06 04:12 PM
Considering:
1)  The market is slow - properties are sitting on the market for months
2)  Choices for buyers are abundant - almost exhausting
3)  Gas prices are at an all time high
4)  Open houses are generally a waste of time
I am amazed at how few people choose to offer 'featured tours' for their listing on Realtor.com, arguably the most visible real estate website in the country.
In my area:
Nashua, NH has 638 listings, but only 8% have featured tours
Hollis, NH has 72 listings, but only 20% have featured tours
Amherst, NH has 180 listings, with 15% offering featured tours
Manchester, NH has 1,045 listings, with only … (37 comments)

 

Fred Light - Real Estate Video Tours for MA and NH

Nashua, NH

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