Machete Innovation Part 3 - 08/02/09 05:33 PM
Machete Innovation to Jungle Growth
Part 3
The Maverick Builder
3. Who are the targets pre-listings vs. at time of sale?
It may seem obvious to you, but let's look again.  I want to take a retail example to make a point. 
In many cases, the consumer is not the shopper:
Think of a mom.  Could be your mom.
A loving mom who wants to please a teenage son.  She is going to buy energy drinks for her young, thirsty teenage son.  Why, because he needs the extra energy to compete in the athletic arena.  It is important to him and … (0 comments)

Whammo! - 08/02/09 03:40 PM
Today I'm going to share with you a simple shift in your thinking that conservatively, could multiply your income. Yep, I've seen it time and time again... a slight shift in the way you see yourself and whamo! Unbelievable increases in your profit potential and your business. Do you know what it is? It's simple, but powerful - you need to shift from the "provider" of your product or service to the "marketer" of your product or service.
 From the doer to the seller. Most Home Inspectors mistakenly see themselves as the "provider"of what their business provides with the job of getting customers as a … (2 comments)

Machete Innovation Part 2 - 08/02/09 03:20 PM
Machete Innovation to Jungle Growth
Part 2
The Maverick Builder
2. Where is the purchase or buying decision made?
This is a great question because unless you have researched this question or brought in focus groups, you are probably not sure of the #2, #3, #4, and #5 answers.
Please re-read the question.  I did not say "Who" made the decision, but "Where" was the decision made. 
Now go ask everyone you know.  Whether it's a Realtor, a Vendor, a Leeds Group or online.  Find out where the purchase decision is made.   
In the Car, at the Realtors office, in … (0 comments)

Have You Thought About Selling Fashion? - 08/02/09 02:38 PM
 
EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; these same buyers spent $2.4 billion last year alone on items from the CS&A category.
EBay is often the first port of call for buyers looking for unique, rare or limited edition fashion items that no one else has. So if you're thinking of expanding your business into another area, … (3 comments)

 
Dave Park "The Maverick Builder" (Advantage Inspection Raleigh)

Dave Park "The Maverick Builder"

Raleigh, NC

More about me…

Advantage Inspection Raleigh

Address: 4020 Wake Forest Road #111, Raleigh, NC, 27609

Office Phone: (919) 850-2526

Cell Phone: (919) 796-1141

Email Me

Mentoring by creating business platforms and structures that foster ideas and innovation. Advice on Real Estate sales strategy development through visualizing innovation and streamlining its implementation. Sales and Marketing tips for the Home Inspection Industry.


Links

Archives

RSS 2.0 Feed for this blog

Find NC real estate agents and Raleigh real estate on ActiveRain.