business: Find Your "Groove Thing!" - 06/08/09 04:42 PM
Many inspection businesses are in an awful "groove" these days.
They don't know the steps it takes to tap into "bad economy wealth." There's much more economic activity going on, even now, in the midst of what many are calling the worst economic downtown since the 1930s.
I am going to share with you 7 ideas, real things that successful businesses are doing in order not just to ride out the recession but to grow and flourish as never before.
•· Break down your numbers. Not just month to month, year to date, and year to year, but also into categories … (0 comments)
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business: Don't take these to the Bank! - 03/05/09 08:24 PM
Bad Sales Tips!
1. Not being punctual: being on time is very important to a customer. First impressions are lasting ones and sales people need to make a good impression. Being on time will give a good impression to the client and increase their confidence in your company.
2. Poor presentation: some sales people just do not have all their ducks in a row and simply do not present well. A presentation is the first thing a customer will know about your services. If your product is not shown correctly to the customer he is very unlikely to list or buy.
… (7 comments)
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business: Dynamite! - 03/05/09 07:45 PM
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success.
It pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for.
1. Keep An Eye On Your Best Customers
Wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and … (3 comments)
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business: Marketing ABC's - 03/05/09 07:27 PM
Winning Sales Strategies You Can't Market Without!
1. Attention-Getting Ads Get Results
Think about it...how many advertisements do you hear every day...how about every hour?
Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
* Make a dramatic statement: "Even my dog knows ...."
* Surprise them with the unexpected: "Use for 30 days totally free..."
* Ask a thought … (0 comments)
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business: A Novel Idea - 01/31/09 12:50 PM
As she rushed through the office, Kacy Dillon, the broker-in-charge stopped briefly by Ian Brechin's desk, gave him the "thumbs-up" sign and said "Great job, Brechin, you did well!"
She then sped off in the direction of her next meeting leaving Ian a little bemused.
He was struggling with this new desk computer and had just crashed it for the third time this morning. Was she being sarcastic or was she referring to the major deal he had just closed with what was to be the company's largest client.
Hopefully the latter!
From time to time you can see examples where … (1 comments)
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business: Men's Underwear? - 01/27/09 04:04 PM
It's the year 1982 when Calvin Klein underwear burst into the intimate apparel market with a sheer force. It's a big gap of twenty-five years, still the company holding the top slot in the market of intimate apparel.
The design for Calvin Klein underwear is high in demand these days. It's the design of the product that has certainly raised the popularity for Calvin Klein underwear. Men prefer to buy Calvin Klein underwear from the market due to its comfort and good-looking design.
Now how does this tie to the Real Estate Business.
•1. Innovative design. Credit the people behind (haha) … (13 comments)
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business: Swinging a Hammer! - 01/27/09 03:36 PM
Are you a builder or a chaser?
A builder envisions what they want their business to become. The vision eventually becomes a plan based on analysis of personal and competition strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision.
A Opportunity chaser will go to any invitation. They under achieve because time is spent looking for and trying out the best deal on the hottest trend instead of building business with strategy focused with personal values, business growth, and the customer base that drives it.
While all these characteristics may be present in any opportunity, … (2 comments)
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business: P.M.S. Yikes! - 01/22/09 06:27 PM
We appreciate. We criticize. We laugh. We mourn. We are moved by postcards.
Since its introduction up to the present time, postcard is still one of the best medium of communication. We can recall that postcards were used as means for brief communication. It was the best choice then because they are light and inexpensive.
Nowadays, postcards are not only used to express our hi's and hello's, it is now popularly used as a marketing tool. Whenever there is an upcoming event, a product launching or a new service to be made available postcards can be your reliable ally.
Postcard is … (8 comments)
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business: "Hello, I'm Johnny Cash" - 01/22/09 05:33 PM
I've unearthed some surprising bits of wisdom for new Realtors by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.
1) Understand Your Man ...er, target market!
That's right. Do you understand your target market? Yes, Realtors should have a target market or segment of the population (niche). Are you aware of the markets needs, desires and driving ambitions? Does your website, copy, premiums, marketing, and lingo speak to your target audience? If not, perhaps you should make some changes or you customer will be "as gone as a wild goose in winter" … (2 comments)
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business: "7" is Craps! - 01/18/09 03:44 PM
Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn't know what outcome they are looking for or how to evaluate cost effective methods of marketing.
Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service.
Strategies that have realized incredible returns.
People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result … (7 comments)
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business: Maverick Mindset - 01/18/09 02:16 PM
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
New Thinking = New Results
Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we're not making more sales. Take a look at the table below and think about your current selling mindset. How would your selling behaviors change if you changed your sales thinking?
Traditional Sales Mindset Vs Maverick's Mindset
1. Always deliver a strong sales pitch. … (0 comments)
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business: Negotiation Ninja - 01/16/09 08:42 PM
Real Estate negotiating is a skill that like warfare tactics must be honed.
(Honed is a funny word but right for the context.)
It is important to be mentally prepared to win. Do the ground work well before your reach the negotiating table and decide on the "path" you are going to take.
You need to set aside any doubts you may have and stride forward prepared to win at all costs.
The four cornerstones of successful negotiation skills are placing emphasis on common points.
•1. Presenting clear arguments (price, options, financing, condition, etc)
•2. Being innovative and open … (5 comments)
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business: Filthy Stinking Rich! - 01/15/09 04:47 PM
What do the rich and powerful people in business have in common? They live life with a strategy and exhibit characteristics that not all that different from other not-so-successful businesspeople.
What's their secret?
They train themselves to keep these characteristics in mind.
One thousand Four Hundred (1400) people across the world turn into millionaires every day. Want to become one of them? Of course you do. Everyone wants the freedom to do business in the way they choose. There is so much power in running your own business - and having a business that runs itself, which for many people … (21 comments)
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business: A Maverick "Nudge" - 01/14/09 08:21 PM
It's a talent that everyone has, yet they think they don't.
This has nothing to do with American Idol!
It's the power of innovation and if you've ever marveled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The boxes of crayons in kindergarten were not limited to those who possessed potential.
The truth is, everybody has potential.
You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice … (2 comments)
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business: Do You Want To Know A Secret? - 01/11/09 11:23 AM
Listen . . . .
Do you want to know a Secret? . . . . .
Do you promise not to tell . . . . . .
Closer . . . . .
Can I sell you a CD that will tell you the secret?
Can I sell you the DVD that will open the gate?
Will you subscribe to my Blog or Website to study the secret?
Once I give you the secret will you try and reverse engineer the secret? Will you look at other sites to see it they have a better secret? Will you ask … (8 comments)
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business: Oprah Live! - 12/30/08 07:42 PM
Much has happened over the last 12 months.
Gas prices hit $4.00 per gallon, Michael Phelps dominated the pool at the Beijing Summer Olympics, Britney Spears making an unexpected comeback, the fall of the national economy, and Oprah the middle of a heated presidential campaign.
Along with events can a new tone in marketing and advertising messages. These messages will tend to be more negative as business tries to retain what is left of their market share. We will also see a greater share of advertising campaigns directed at "money for nothing and the clicks are free". (translated into value)
But … (2 comments)
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business: Just Judge a Facebook by its Cover - 12/30/08 07:36 PM
Finding the sort of elusive connection that is normally the domain of plain dumb luck is, of course, the promise of social networking. But if you spend any time on social networking sites, you seldom find it works the way you thought you know it would work.
Most sites offer quantity over quality which is the "buzz" about growing your network, followers, or contacts.
The problem is that most of us don't know how to use these mediums of a global web when we have a question or need input from the right people.
Are these questions hard to find the … (2 comments)
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business: Twitter-Paited - 12/29/08 12:47 PM
If you are like many, you may wonder what is a Micro Blog? You may even have heard about Twitter and are trying to find out what all the fuss is. If you are like SOME, you have already realized that Twitter has become one of the most innovative communication tools on the planet.
Our President Elect used Twitter to become elected and you can follow him or someone who Tweets for him.
Tweeter is also used by Lance Armstrong, MC Hammer, and Tina Fey.
So Why Why Why?
Tweeter is evolving and implementing into one package:
- Blogging (Twitter is … (18 comments)
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business: Training is Futile! - 12/21/08 03:40 PM
I signed up for a computer lab last month with a number of other professionals. As we began to move into the class, as is usual in these situations, I could tell people would soon be lost.
The professional in the class were wonderful at sales, but they have not trained in the computer arena other than "word" or "excel". When they turn on the computer, they panic if the computer won't boot. They have not kept up with technology and the loss of time in dealing with each and every problem has forced them into training.
But where do they … (10 comments)
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business: Don't Blame it on the Butler - 12/21/08 03:05 PM
During slow economic times, times they also call lean, you can be so busy managing and coordinating marketing, sales, prospects, and projects that you have no time to work on your actual business.
Financial matters always need to be correctly interpreted and analyzed in order not to compromise quality.
Most small business owners are good at the marketing and sales side of the business. Some are very good at prospecting and service. But not many are doing a good job of keeping accurate accounts, reviewing financial reports on a regular basis, and establishing benchmarks.
Sales is sales is the answer I … (0 comments)
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