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realtors: A Shareparian Prose "To Hire or Not To Hire" by Dave Park "The Maverick Builder" - 02/20/10 10:59 AM
Many people read "do-it-yourself" books and think they now know everything about construction, home improvement, and even home inspections. But that's not really the case. With his firm Advantage Inspection based in Raleigh, Dave Park serves the entire Triangle area of North Carolina, and talks here about why it's important to hire a professional home inspector to carry out your next home inspection, instead of trying to do it yourself...
Every year the number of home inspections rises. Every year the price of home inspections rises. Every year the "do it yourself" subculture rises.
The "do it yourself" subculture is here … (2 comments)
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realtors: You Have A Choice by Dave Park "The Maveick Builder" - 02/19/10 03:39 PM
This is Advantage Home Inspections first ad that was designed right here in Raleigh.
The campaign for 2010 is "You Have a Choice!"The slogan is "Experience the Power of a Good Decision."
The ad ties in today's complex time with teamwork andends with competing on service instead of price.
Let me know what you think!
Advantage Home Inspection Raleigh
. . . performs the Nation's Best Home Inspection and provides the Nation's Only "No Denied Claims Warranty" available in the industry. For the last 18 years, Advantage Inspection has been the deciding factor for the people we serve: Buyers, Sellers, Real Estate Agents … (3 comments)
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realtors: Have You Thought About Selling Fashion? - 08/02/09 02:38 PM
EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; these same buyers spent $2.4 billion last year alone on items from the CS&A category.
EBay is often the first port of call for buyers looking for unique, rare or limited edition fashion items that no one else has. So if you're thinking of expanding your business into another area, … (3 comments)
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realtors: Right! - 07/12/09 09:30 PM
Last week I made an early morning trip to a seminar/book promo breakfast. After breakfast I decided to check out other areas of the facility and I caught a few moments of a morning with Jack Welch, the former CEO of GE.
As I stepped through the door, a question and answer session was in progress. A woman stepped up to the microphone and asked "Is the client always right?"
Jack smiled and said, "You might not think so, and they may believe so, but if you don't make it so, you're dead!"
That is a pretty strong consequence. . . … (2 comments)
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realtors: You Sell Like a "GIRL"! - 05/18/09 04:01 PM
Yup, it's Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word "Yup."] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do's, you're missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople.
Here are some points I've garnered while helping my daughter, Nicole, age 12, and Troop 429, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you and your business … (8 comments)
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realtors: Talk'n 'bout My Generation! - 03/16/09 09:09 PM
When Mick Jagger belted out this tune for the Stones, I do not think he could have envisioned anything like the kids of today!
I've heard them called by many names as of late: Generation Y, Gen Y, The Plug-and-Play Generation, The Gotta-Feel-Good Generation.
What they're all referring to is the new young generation - our current 20-somethings. Every generation "deals" with the generation who comes after them. Their different views, their different ways of doing things, and so on; this generation is no exception.
Why is everyone talking about this new generation now though? They've been coming along for years. … (8 comments)
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realtors: Pushy Purveyor Problem! - 03/16/09 08:51 PM
I'll bet you can't say it three times real fast!
And I'll be you can't stand pushy salespeople.
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level.
When someone attempts to sell us something before we have expressed an interest, the initial thought may be, "Why would I buy from you? You haven't earned the right to sell to me!"
The fact … (2 comments)
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realtors: Don't take these to the Bank! - 03/05/09 08:24 PM
Bad Sales Tips!
1. Not being punctual: being on time is very important to a customer. First impressions are lasting ones and sales people need to make a good impression. Being on time will give a good impression to the client and increase their confidence in your company.
2. Poor presentation: some sales people just do not have all their ducks in a row and simply do not present well. A presentation is the first thing a customer will know about your services. If your product is not shown correctly to the customer he is very unlikely to list or buy.
… (7 comments)
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realtors: Dynamite! - 03/05/09 07:45 PM
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success.
It pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for.
1. Keep An Eye On Your Best Customers
Wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and … (3 comments)
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realtors: Yes . . . Dave Can Read! - 02/15/09 10:12 AM
One of the greatest memories of my childhood is spending time among books and paper. I've enjoyed books since I can remember. The best place to spend quality private, family or business time is in the library.
Don't shush me!
Over the last 10 years, however, the Internet has irrevocably changed both access to and obtainment of information. We have the capacity to take a trip to our nearest wireless device rather than a trip to our local library to get the same information and possibly more.
We have the equivalent of the volumes of books in a library at … (2 comments)
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realtors: A Novel Idea - 01/31/09 12:50 PM
As she rushed through the office, Kacy Dillon, the broker-in-charge stopped briefly by Ian Brechin's desk, gave him the "thumbs-up" sign and said "Great job, Brechin, you did well!"
She then sped off in the direction of her next meeting leaving Ian a little bemused.
He was struggling with this new desk computer and had just crashed it for the third time this morning. Was she being sarcastic or was she referring to the major deal he had just closed with what was to be the company's largest client.
Hopefully the latter!
From time to time you can see examples where … (1 comments)
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realtors: Swinging a Hammer! - 01/27/09 03:36 PM
Are you a builder or a chaser?
A builder envisions what they want their business to become. The vision eventually becomes a plan based on analysis of personal and competition strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision.
A Opportunity chaser will go to any invitation. They under achieve because time is spent looking for and trying out the best deal on the hottest trend instead of building business with strategy focused with personal values, business growth, and the customer base that drives it.
While all these characteristics may be present in any opportunity, … (2 comments)
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realtors: P.M.S. Yikes! - 01/22/09 06:27 PM
We appreciate. We criticize. We laugh. We mourn. We are moved by postcards.
Since its introduction up to the present time, postcard is still one of the best medium of communication. We can recall that postcards were used as means for brief communication. It was the best choice then because they are light and inexpensive.
Nowadays, postcards are not only used to express our hi's and hello's, it is now popularly used as a marketing tool. Whenever there is an upcoming event, a product launching or a new service to be made available postcards can be your reliable ally.
Postcard is … (8 comments)
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realtors: Soul Man! - 01/22/09 06:11 PM
Advocate Respectfully
This is one of a series of articles on holding difficult conversations. In earlier posts in Business in the Crawlspace, I suggested ways to open communications that create mutual respect; we talked about the importance of knowing your purpose for the conversation; and we added Inquiry and Curiosity to our conversational toolbox.
Here the topic is Advocacy.
Advocacy is the flip side of Inquiry - the opportunity that you open for yourself to tell your story. What can you see from your perspective that they've missed? Can you clarify your position without minimizing theirs?
For example: "From what … (2 comments)
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realtors: 32 Is All You Need to Succeed! - 01/22/09 05:45 PM
We all have ways of testing opportunities that enter our lives. Some of us just dive right in based on feeling, others walk straight into what they know is right by a gut feeling or intuition. And if it's not gut feelings or emotions that are the tests of opportunities, it is the logical mind persuading us to ignore those feelings and emotions and test it with our reality of reason.
Most of us do not have a predetermined strategy for testing opportunities, or even more generally to test the actions we take and the choices we make in our lives.
… (4 comments)
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realtors: "Hello, I'm Johnny Cash" - 01/22/09 05:33 PM
I've unearthed some surprising bits of wisdom for new Realtors by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.
1) Understand Your Man ...er, target market!
That's right. Do you understand your target market? Yes, Realtors should have a target market or segment of the population (niche). Are you aware of the markets needs, desires and driving ambitions? Does your website, copy, premiums, marketing, and lingo speak to your target audience? If not, perhaps you should make some changes or you customer will be "as gone as a wild goose in winter" … (2 comments)
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realtors: "7" is Craps! - 01/18/09 03:44 PM
Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn't know what outcome they are looking for or how to evaluate cost effective methods of marketing.
Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service.
Strategies that have realized incredible returns.
People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result … (7 comments)
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realtors: Maverick Mindset - 01/18/09 02:16 PM
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
New Thinking = New Results
Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we're not making more sales. Take a look at the table below and think about your current selling mindset. How would your selling behaviors change if you changed your sales thinking?
Traditional Sales Mindset Vs Maverick's Mindset
1. Always deliver a strong sales pitch. … (0 comments)
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realtors: Negotiation Ninja - 01/16/09 08:42 PM
Real Estate negotiating is a skill that like warfare tactics must be honed.
(Honed is a funny word but right for the context.)
It is important to be mentally prepared to win. Do the ground work well before your reach the negotiating table and decide on the "path" you are going to take.
You need to set aside any doubts you may have and stride forward prepared to win at all costs.
The four cornerstones of successful negotiation skills are placing emphasis on common points.
•1. Presenting clear arguments (price, options, financing, condition, etc)
•2. Being innovative and open … (5 comments)
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realtors: Filthy Stinking Rich! - 01/15/09 04:47 PM
What do the rich and powerful people in business have in common? They live life with a strategy and exhibit characteristics that not all that different from other not-so-successful businesspeople.
What's their secret?
They train themselves to keep these characteristics in mind.
One thousand Four Hundred (1400) people across the world turn into millionaires every day. Want to become one of them? Of course you do. Everyone wants the freedom to do business in the way they choose. There is so much power in running your own business - and having a business that runs itself, which for many people … (21 comments)
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Dave Park "The Maverick Builder"
Raleigh,
NC
More about me…
Advantage Inspection Raleigh
Address: 4020 Wake Forest Road #111, Raleigh, NC, 27609
Office Phone: (919) 850-2526
Cell Phone: (919) 796-1141
Email Me
Mentoring by creating business platforms and structures that foster ideas and innovation.
Advice on Real Estate sales strategy development through visualizing innovation and streamlining its implementation.
Sales and Marketing tips for the Home Inspection Industry.
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