sales: Machete Innovation Part 2 - 08/02/09 03:20 PM
Machete Innovation to Jungle Growth
Part 2
The Maverick Builder
2. Where is the purchase or buying decision made?
This is a great question because unless you have researched this question or brought in focus groups, you are probably not sure of the #2, #3, #4, and #5 answers.
Please re-read … (0 comments)
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sales: Have You Thought About Selling Fashion? - 08/02/09 02:38 PM
EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; … (3 comments)
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sales: Right! - 07/12/09 09:30 PM
Last week I made an early morning trip to a seminar/book promo breakfast. After breakfast I decided to check out other areas of the facility and I caught a few moments of a morning with Jack Welch, the former CEO of GE.
As I stepped through the door, a question and … (2 comments)
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sales: Welcome to the Jungle! - 06/08/09 04:58 PM
Machete Innovation to Jungle Growth
Part 1
When Procter & Gamble first championed brand management, astute marketers quickly boiled it down to four things:
•· Superior understanding of the consumer
•· Product or service differentiation
•· Strategic marketing
•· Innovation
Great strength resides within the simplicity of these core principles.
Service … (0 comments)
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sales: Find Your "Groove Thing!" - 06/08/09 04:42 PM
Many inspection businesses are in an awful "groove" these days.
They don't know the steps it takes to tap into "bad economy wealth." There's much more economic activity going on, even now, in the midst of what many are calling the worst economic downtown since the 1930s.
I am going to … (0 comments)
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sales: Where is the Opener? - 05/18/09 04:22 PM
A home inspector friend and I were talking one afternoon about how to improve his selling skills. He has been an inspector for 13 years, but as of late his business has been slow. He was telling me how bad he felt because he wasn't getting many appointments. People weren't returning … (4 comments)
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sales: You Sell Like a "GIRL"! - 05/18/09 04:01 PM
Yup, it's Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word "Yup."] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, … (8 comments)
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sales: Talk'n 'bout My Generation! - 03/16/09 09:09 PM
When Mick Jagger belted out this tune for the Stones, I do not think he could have envisioned anything like the kids of today!
I've heard them called by many names as of late: Generation Y, Gen Y, The Plug-and-Play Generation, The Gotta-Feel-Good Generation.
What they're all referring to is the … (8 comments)
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sales: Pushy Purveyor Problem! - 03/16/09 08:51 PM
I'll bet you can't say it three times real fast!
And I'll be you can't stand pushy salespeople.
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many … (2 comments)
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sales: Don't take these to the Bank! - 03/05/09 08:24 PM
Bad Sales Tips!
1. Not being punctual: being on time is very important to a customer. First impressions are lasting ones and sales people need to make a good impression. Being on time will give a good impression to the client and increase their confidence in your company.
2. Poor presentation: … (7 comments)
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sales: Dynamite! - 03/05/09 07:45 PM
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success.
It pays to remember that some things are just basic, … (3 comments)
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sales: Marketing ABC's - 03/05/09 07:27 PM
Winning Sales Strategies You Can't Market Without!
1. Attention-Getting Ads Get Results
Think about it...how many advertisements do you hear every day...how about every hour?
Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many … (0 comments)
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sales: Maverick Mindset - 01/18/09 02:16 PM
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
New Thinking = New Results
Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales … (0 comments)
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sales: Negotiation Ninja - 01/16/09 08:42 PM
Real Estate negotiating is a skill that like warfare tactics must be honed.
(Honed is a funny word but right for the context.)
It is important to be mentally prepared to win. Do the ground work well before your reach the negotiating table and decide on the "path" you are … (5 comments)
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sales: Filthy Stinking Rich! - 01/15/09 04:47 PM
What do the rich and powerful people in business have in common? They live life with a strategy and exhibit characteristics that not all that different from other not-so-successful businesspeople.
What's their secret?
They train themselves to keep these characteristics in mind.
One thousand Four Hundred (1400) people across the … (21 comments)
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sales: Put Me In Coach! - 01/14/09 08:52 PM
When you hear the word "coach", what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?
Coaching is no longer reserved to sports … (4 comments)
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sales: A Maverick "Nudge" - 01/14/09 08:21 PM
It's a talent that everyone has, yet they think they don't.
This has nothing to do with American Idol!
It's the power of innovation and if you've ever marveled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The boxes … (2 comments)
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sales: The RunAround - 01/14/09 07:41 PM
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it … (4 comments)
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sales: In Maverick We Trust! - 01/14/09 02:08 PM
Sometimes we focus too much on learning all the great tips, strategies, and techniques for mastering a skill ... while we ignore the "mechanism" that's responsible for putting them into action.
Trust!
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept … (0 comments)
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sales: Will You? - 01/13/09 08:36 PM
Last year a well known New York restaurant was struggling with a problem that afflicts all dining establishments: no shows. Indecisive patrons would frequently make reservations and then, without notice, fail to appear. The result is wastefully booking times and tables that paying customers would have happily occupied; instead it causes … (6 comments)
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