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strategy: Is Common Sense a "Paine" by Dave park "The Maverick Builder" - 02/20/10 08:04 AM
Common Sense is a pamphlet written by Thomas Paine. It was first published anonymously on January 10, 1776, during the American Revolution. Common Sense, signed "Written by an Englishman", became an immediate success.
Paine wrote and reasoned in a style that common people understood; forgoing the philosophy and Latin references used by Enlightenment era writers, Paine structured Common Sense like a sermon and relied on Biblical references to make his case to the people. Historian Gordon S. Wood described Common Sense as, "the most incendiary and popular pamphlet of the entire revolutionary era"
One of the major concerns in the … (6 comments)
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strategy: Whammo! - 08/02/09 03:40 PM
Today I'm going to share with you a simple shift in your thinking that conservatively, could multiply your income. Yep, I've seen it time and time again... a slight shift in the way you see yourself and whamo! Unbelievable increases in your profit potential and your business. Do you know what it is? It's simple, but powerful - you need to shift from the "provider" of your product or service to the "marketer" of your product or service.
From the doer to the seller. Most Home Inspectors mistakenly see themselves as the "provider"of what their business provides with the job of getting customers as a … (2 comments)
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strategy: Have You Thought About Selling Fashion? - 08/02/09 02:38 PM
EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; these same buyers spent $2.4 billion last year alone on items from the CS&A category.
EBay is often the first port of call for buyers looking for unique, rare or limited edition fashion items that no one else has. So if you're thinking of expanding your business into another area, … (3 comments)
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strategy: Welcome to the Jungle! - 06/08/09 04:58 PM
Machete Innovation to Jungle Growth
Part 1
When Procter & Gamble first championed brand management, astute marketers quickly boiled it down to four things:
•· Superior understanding of the consumer
•· Product or service differentiation
•· Strategic marketing
•· Innovation
Great strength resides within the simplicity of these core principles.
Service providers (home inspectors/Realtors) need an understanding of consumer relationships with the brand (The Company) within the context of their everyday lives, as well as how they - or someone shopping for them - relates to the brand. This means gathering and applying insights at every touch-point along the path to … (0 comments)
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strategy: Talk'n 'bout My Generation! - 03/16/09 09:09 PM
When Mick Jagger belted out this tune for the Stones, I do not think he could have envisioned anything like the kids of today!
I've heard them called by many names as of late: Generation Y, Gen Y, The Plug-and-Play Generation, The Gotta-Feel-Good Generation.
What they're all referring to is the new young generation - our current 20-somethings. Every generation "deals" with the generation who comes after them. Their different views, their different ways of doing things, and so on; this generation is no exception.
Why is everyone talking about this new generation now though? They've been coming along for years. … (8 comments)
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strategy: Pushy Purveyor Problem! - 03/16/09 08:51 PM
I'll bet you can't say it three times real fast!
And I'll be you can't stand pushy salespeople.
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level.
When someone attempts to sell us something before we have expressed an interest, the initial thought may be, "Why would I buy from you? You haven't earned the right to sell to me!"
The fact … (2 comments)
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strategy: Dynamite! - 03/05/09 07:45 PM
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success.
It pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for.
1. Keep An Eye On Your Best Customers
Wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and … (3 comments)
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strategy: Marketing ABC's - 03/05/09 07:27 PM
Winning Sales Strategies You Can't Market Without!
1. Attention-Getting Ads Get Results
Think about it...how many advertisements do you hear every day...how about every hour?
Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
* Make a dramatic statement: "Even my dog knows ...."
* Surprise them with the unexpected: "Use for 30 days totally free..."
* Ask a thought … (0 comments)
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strategy: 32 Is All You Need to Succeed! - 01/22/09 05:45 PM
We all have ways of testing opportunities that enter our lives. Some of us just dive right in based on feeling, others walk straight into what they know is right by a gut feeling or intuition. And if it's not gut feelings or emotions that are the tests of opportunities, it is the logical mind persuading us to ignore those feelings and emotions and test it with our reality of reason.
Most of us do not have a predetermined strategy for testing opportunities, or even more generally to test the actions we take and the choices we make in our lives.
… (4 comments)
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strategy: Maverick Mindset - 01/18/09 02:16 PM
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
New Thinking = New Results
Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we're not making more sales. Take a look at the table below and think about your current selling mindset. How would your selling behaviors change if you changed your sales thinking?
Traditional Sales Mindset Vs Maverick's Mindset
1. Always deliver a strong sales pitch. … (0 comments)
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strategy: Negotiation Ninja - 01/16/09 08:42 PM
Real Estate negotiating is a skill that like warfare tactics must be honed.
(Honed is a funny word but right for the context.)
It is important to be mentally prepared to win. Do the ground work well before your reach the negotiating table and decide on the "path" you are going to take.
You need to set aside any doubts you may have and stride forward prepared to win at all costs.
The four cornerstones of successful negotiation skills are placing emphasis on common points.
•1. Presenting clear arguments (price, options, financing, condition, etc)
•2. Being innovative and open … (5 comments)
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strategy: Put Me In Coach! - 01/14/09 08:52 PM
When you hear the word "coach", what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?
Coaching is no longer reserved to sports teams; it is now one of the key concepts in leadership and management. Why is coaching popular? Why are Real Estate teams growing in success? Why does it work?
The Team Leader (Coach) levels the playing field.
It is a behavior or role that leaders enforce in the context … (4 comments)
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strategy: Re-Read . . . . Twice! - 01/11/09 12:16 PM
The best business management has the foresight to recognize that the business development process (that is, becoming successful in all areas of your business so that you can grow sales) has less to do with online magazines, blogging, Websites, brochure designs, SEO, or any other tools you use when engaged in marketing and advertising. In fact, most of your successes will be derived from avoiding time-wasting mistake early on -- and that's why I write here on Active Rain.
Now back up because we will discuss the use of marketing platorms, sales generation techniques, blogging, websites, etc., to "turn up the … (4 comments)
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strategy: Knock Knock - 01/11/09 11:41 AM
Opportunity Knocking
The greatest of all SUCCESS rules is this: Do unto others as you would if you were the othersThe Golden Rule is more than a principle of ethical behavior; it is a dynamic force that can work good in the lives of untold numbers of people.
When you make it a practice to treat others as though you were the others, you spread goodwill among people who, in turn, may be moved to do the same.
By their actions, they influence still more people, who generate goodwill among even more people. This force for goodwill increases exponentially and will … (0 comments)
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strategy: Do You Want To Know A Secret? - 01/11/09 11:23 AM
Listen . . . .
Do you want to know a Secret? . . . . .
Do you promise not to tell . . . . . .
Closer . . . . .
Can I sell you a CD that will tell you the secret?
Can I sell you the DVD that will open the gate?
Will you subscribe to my Blog or Website to study the secret?
Once I give you the secret will you try and reverse engineer the secret? Will you look at other sites to see it they have a better secret? Will you ask … (8 comments)
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strategy: Twitter-Paited - 12/29/08 12:47 PM
If you are like many, you may wonder what is a Micro Blog? You may even have heard about Twitter and are trying to find out what all the fuss is. If you are like SOME, you have already realized that Twitter has become one of the most innovative communication tools on the planet.
Our President Elect used Twitter to become elected and you can follow him or someone who Tweets for him.
Tweeter is also used by Lance Armstrong, MC Hammer, and Tina Fey.
So Why Why Why?
Tweeter is evolving and implementing into one package:
- Blogging (Twitter is … (18 comments)
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strategy: Training is Futile! - 12/21/08 03:40 PM
I signed up for a computer lab last month with a number of other professionals. As we began to move into the class, as is usual in these situations, I could tell people would soon be lost.
The professional in the class were wonderful at sales, but they have not trained in the computer arena other than "word" or "excel". When they turn on the computer, they panic if the computer won't boot. They have not kept up with technology and the loss of time in dealing with each and every problem has forced them into training.
But where do they … (10 comments)
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strategy: Don't Blame it on the Butler - 12/21/08 03:05 PM
During slow economic times, times they also call lean, you can be so busy managing and coordinating marketing, sales, prospects, and projects that you have no time to work on your actual business.
Financial matters always need to be correctly interpreted and analyzed in order not to compromise quality.
Most small business owners are good at the marketing and sales side of the business. Some are very good at prospecting and service. But not many are doing a good job of keeping accurate accounts, reviewing financial reports on a regular basis, and establishing benchmarks.
Sales is sales is the answer I … (0 comments)
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strategy: Let's Play a Little Round Ball! - 12/19/08 07:47 PM
Sooner or later the economy will take a decisive turn. Good things will happen. You will need to "grab" to ball, or see the "Rebound" coming in order to make the most of the early opportunities.
I sure by now you have had it up to here of the endless "stuff". Stuff as defined by house sales, loan losses, bail outs, oil prices, and the market. What we are really looking for is hope.
No not the "Obama" hope.
We want surefire signs that we are ready to shoot from outside the paint. Maybe even a 3 pointer. But the percentage … (3 comments)
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strategy: Secret Agent Man! - 12/19/08 07:05 PM
"There's a man who leads a life of danger, To everyone he meets he stays a stranger.
With every move he makes another chance he takes, Odds are he won't live to see tomorrow.
Secret agent man, secret agent man, They've given you a number and taken away your name." Johnny Rivers
That is just what the next evolution of the Real Estate agent is starting to look like . . . . a number without a face. And thanks to the online services, real estate information has spread from agents to customers. The buyer is now a semi-pro stalker of … (4 comments)
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Dave Park "The Maverick Builder"
Raleigh,
NC
More about me…
Advantage Inspection Raleigh
Address: 4020 Wake Forest Road #111, Raleigh, NC, 27609
Office Phone: (919) 850-2526
Cell Phone: (919) 796-1141
Email Me
Mentoring by creating business platforms and structures that foster ideas and innovation.
Advice on Real Estate sales strategy development through visualizing innovation and streamlining its implementation.
Sales and Marketing tips for the Home Inspection Industry.
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