the maverick builder: Hook, Line and Link Bait
- 02/12/10 02:12 PM
Link building is one of the major keys in ranking effectively with the search engines. Many techniques have evolved to capitalize on the hidden gold from attaining top rankings and getting free search engine traffic. Of them all, link baiting has to be one of the best methods to build incoming links. Link baiting boosts the link popularity of a web site and has quickly become a very effective method of promoting web sites, by increasing their traffic and raising their search engine rankings. Due to the viral aspects of link baiting, inbound links increase very quickly without much additional input … (4 comments)
the maverick builder: Reflections of Web Design
- 02/12/10 01:16 PM
Picture This: You're considering patronizing a certain business, and decide to look it up on the Internet before making your final decision. Up pops their website and it looks like someone went berserk with a web design program. The fonts are either unreadable or the text is so large that it screams at you. The colors clash or are so bright that they hurt your eyes. The pictures are out of focus or so large that the page takes forever to load. Hyperlinks lead nowhere, and the site navigation leaves you perplexed. In a split second, you know that you'll never … (9 comments)
the maverick builder: Basic 101 -RSS FEEDS
- 02/12/10 02:25 AM
Confused about RSS? It really not as confusing as you might think. Discover the basics. Undoubtedly, you have visited various websites as you search the Internet for information, and you see icons or read messages that invite you to subscribe to the site's "RSS Feed". But you may not really understand what an RSS feed is.
RSS stands for "really simple syndication". As you surf the Internet, you invariably find a number of sites that have information that you would like to see more of or which you wish to track. The problem you face is having to manually go … (1 comments)
the maverick builder: Whammo!
- 08/02/09 08:40 AM
Today I'm going to share with you a simple shift in your thinking that conservatively, could multiply your income. Yep, I've seen it time and time again... a slight shift in the way you see yourself and whamo! Unbelievable increases in your profit potential and your business. Do you know what it is? It's simple, but powerful - you need to shift from the "provider" of your product or service to the "marketer" of your product or service. From the doer to the seller. Most Home Inspectors mistakenly see themselves as the "provider"of what their business provides with the job of getting customers as a … (2 comments)
the maverick builder: Machete Innovation Part 2
- 08/02/09 08:20 AM
Machete Innovation to Jungle Growth Part 2 The Maverick Builder 2. Where is the purchase or buying decision made? This is a great question because unless you have researched this question or brought in focus groups, you are probably not sure of the #2, #3, #4, and #5 answers. Please re-read the question. I did not say "Who" made the decision, but "Where" was the decision made. Now go ask everyone you know. Whether it's a Realtor, a Vendor, a Leeds Group or online. Find out where the purchase decision is made. In the Car, at the Realtors office, in … (0 comments)
the maverick builder: Have You Thought About Selling Fashion?
- 08/02/09 07:38 AM
EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; these same buyers spent $2.4 billion last year alone on items from the CS&A category. EBay is often the first port of call for buyers looking for unique, rare or limited edition fashion items that no one else has. So if you're thinking of expanding your business into another area, … (3 comments)
the maverick builder: Right!
- 07/12/09 02:30 PM
Last week I made an early morning trip to a seminar/book promo breakfast. After breakfast I decided to check out other areas of the facility and I caught a few moments of a morning with Jack Welch, the former CEO of GE. As I stepped through the door, a question and answer session was in progress. A woman stepped up to the microphone and asked "Is the client always right?" Jack smiled and said, "You might not think so, and they may believe so, but if you don't make it so, you're dead!" That is a pretty strong consequence. . . … (2 comments)
the maverick builder: Welcome to the Jungle!
- 06/08/09 09:58 AM
Machete Innovation to Jungle Growth Part 1 When Procter & Gamble first championed brand management, astute marketers quickly boiled it down to four things: •· Superior understanding of the consumer •· Product or service differentiation •· Strategic marketing •· Innovation Great strength resides within the simplicity of these core principles. Service providers (home inspectors/Realtors) need an understanding of consumer relationships with the brand (The Company) within the context of their everyday lives, as well as how they - or someone shopping for them - relates to the brand. This means gathering and applying insights at every touch-point along the path to … (0 comments)
the maverick builder: Find Your "Groove Thing!"
- 06/08/09 09:42 AM
Many inspection businesses are in an awful "groove" these days. They don't know the steps it takes to tap into "bad economy wealth." There's much more economic activity going on, even now, in the midst of what many are calling the worst economic downtown since the 1930s. I am going to share with you 7 ideas, real things that successful businesses are doing in order not just to ride out the recession but to grow and flourish as never before. •· Break down your numbers. Not just month to month, year to date, and year to year, but also into categories … (0 comments)
the maverick builder: Where is the Opener?
- 05/18/09 09:22 AM
A home inspector friend and I were talking one afternoon about how to improve his selling skills. He has been an inspector for 13 years, but as of late his business has been slow. He was telling me how bad he felt because he wasn't getting many appointments. People weren't returning his phone calls. In addition, the few people he was speaking to weren't interested in hiring his services. In the next sentence, however, he sparked up and said - with a great deal of pride, 'I'm a great closer. Just put me in front of a prospect, and I'll walk … (4 comments)
the maverick builder: You Sell Like a "GIRL"!
- 05/18/09 09:01 AM
Yup, it's Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word "Yup."] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do's, you're missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople. Here are some points I've garnered while helping my daughter, Nicole, age 12, and Troop 429, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you and your business … (8 comments)
the maverick builder: Talk'n 'bout My Generation!
- 03/16/09 02:09 PM
When Mick Jagger belted out this tune for the Stones, I do not think he could have envisioned anything like the kids of today! I've heard them called by many names as of late: Generation Y, Gen Y, The Plug-and-Play Generation, The Gotta-Feel-Good Generation. What they're all referring to is the new young generation - our current 20-somethings. Every generation "deals" with the generation who comes after them. Their different views, their different ways of doing things, and so on; this generation is no exception. Why is everyone talking about this new generation now though? They've been coming along for years. … (8 comments)
the maverick builder: Pushy Purveyor Problem!
- 03/16/09 01:51 PM
I'll bet you can't say it three times real fast! And I'll be you can't stand pushy salespeople. How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level. When someone attempts to sell us something before we have expressed an interest, the initial thought may be, "Why would I buy from you? You haven't earned the right to sell to me!" The fact … (2 comments)
the maverick builder: Don't take these to the Bank!
- 03/05/09 12:24 PM
Bad Sales Tips! 1. Not being punctual: being on time is very important to a customer. First impressions are lasting ones and sales people need to make a good impression. Being on time will give a good impression to the client and increase their confidence in your company. 2. Poor presentation: some sales people just do not have all their ducks in a row and simply do not present well. A presentation is the first thing a customer will know about your services. If your product is not shown correctly to the customer he is very unlikely to list or buy. … (6 comments)
the maverick builder: Dynamite!
- 03/05/09 11:45 AM
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success. It pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for. 1. Keep An Eye On Your Best Customers Wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and … (2 comments)
the maverick builder: Marketing ABC's
- 03/05/09 11:27 AM
Winning Sales Strategies You Can't Market Without! 1. Attention-Getting Ads Get Results Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD? * Make a dramatic statement: "Even my dog knows ...." * Surprise them with the unexpected: "Use for 30 days totally free..." * Ask a thought … (0 comments)
the maverick builder: Yes . . . Dave Can Read!
- 02/15/09 02:12 AM
One of the greatest memories of my childhood is spending time among books and paper. I've enjoyed books since I can remember. The best place to spend quality private, family or business time is in the library. Don't shush me! Over the last 10 years, however, the Internet has irrevocably changed both access to and obtainment of information. We have the capacity to take a trip to our nearest wireless device rather than a trip to our local library to get the same information and possibly more. We have the equivalent of the volumes of books in a library at … (2 comments)
the maverick builder: A Novel Idea
- 01/31/09 04:50 AM
As she rushed through the office, Kacy Dillon, the broker-in-charge stopped briefly by Ian Brechin's desk, gave him the "thumbs-up" sign and said "Great job, Brechin, you did well!" She then sped off in the direction of her next meeting leaving Ian a little bemused. He was struggling with this new desk computer and had just crashed it for the third time this morning. Was she being sarcastic or was she referring to the major deal he had just closed with what was to be the company's largest client. Hopefully the latter! From time to time you can see examples where … (1 comments)
the maverick builder: Men's Underwear?
- 01/27/09 08:04 AM
It's the year 1982 when Calvin Klein underwear burst into the intimate apparel market with a sheer force. It's a big gap of twenty-five years, still the company holding the top slot in the market of intimate apparel. The design for Calvin Klein underwear is high in demand these days. It's the design of the product that has certainly raised the popularity for Calvin Klein underwear. Men prefer to buy Calvin Klein underwear from the market due to its comfort and good-looking design. Now how does this tie to the Real Estate Business. •1. Innovative design. Credit the people behind (haha) … (13 comments)
the maverick builder: Swinging a Hammer!
- 01/27/09 07:36 AM
Are you a builder or a chaser? A builder envisions what they want their business to become. The vision eventually becomes a plan based on analysis of personal and competition strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision. A Opportunity chaser will go to any invitation. They under achieve because time is spent looking for and trying out the best deal on the hottest trend instead of building business with strategy focused with personal values, business growth, and the customer base that drives it. While all these characteristics may be present in any opportunity, … (2 comments)
Mentoring by creating business platforms and structures that foster ideas and innovation.
Advice on Real Estate sales strategy development through visualizing innovation and streamlining its implementation.
Sales and Marketing tips for the Home Inspection Industry.
Link building is one of the major keys in ranking effectively with the search engines. Many techniques have evolved to capitalize on the hidden gold from attaining top rankings and getting free search engine traffic. Of them all, link baiting has to be one of the best methods to build incoming links.
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