Real estate blog entries tagged with html by Gabe Hoggarth (eXp Realty)

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Home : Blogs : Gabe Hoggarth : Real Estate Marketing & Branding : Tag "html"

html: How To Make Searchers Click - The Meta Description Tag - 11/06/08 12:58 PM

I was recently asked how to control the text that gets displayed along with each link in the search results. This is a good question because this text is your chance to tell searchers exactly what to expect from your site and entice them to click on the link and visit your page. The highlighted yellow text in the image below is an example of this text at work:

So how does Google generate this text? One of two ways.
1: Most often, Google grabs this text from the meta description of the page. The meta description … (12 comments)

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Gabe Hoggarth

Seattle, WA

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eXp Realty

Address: Seattle, WA, 98119

Office Phone: (888) 326-4958

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I'm a social Seattle web developer for eXp Realty and Working The Magic that likes building brands.

This blog is about online marketing, search engines, and lead generation in today's real estate.

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