Real estate blog entries tagged with keyword research by Gabe Hoggarth (eXp Realty)

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Home : Blogs : Gabe Hoggarth : Real Estate Marketing & Branding : Tag "keyword research"

keyword research: Short vs. Long Tail Keywords, A Strategy To Dominate Your Local Market - 06/10/09 10:21 PM

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords.

The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity. Dominating an online market involves a strategy of achieving top search engine placement for all relevant search terms and driving lots of targeted visitors who will ultimately convert into quality leads. So how do we accomplish this?
The … (71 comments)

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Gabe Hoggarth

Seattle, WA

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eXp Realty

Address: Seattle, WA, 98119

Office Phone: (888) 326-4958

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I'm a social Seattle web developer for eXp Realty and Working The Magic that likes building brands.

This blog is about online marketing, search engines, and lead generation in today's real estate.

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