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payperclick: The Ins and Outs of Pay-Per-Click (PPC) Advertising - 01/15/09 04:30 PM
Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign.  For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords.  Prices for keywords go up as the number of advertisers goes up because the space available for advertisers is limited.  Paid for links are then shown as “Sponsored Links” along with the organic results in Google searches and advertisers are charged a market price when someone clicks and visits their site.
To make some sense of this the average cost per visit for … (2 comments)

 
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Gabe Hoggarth

Seattle, WA

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eXp Realty

Address: Seattle, WA, 98119

Office Phone: (888) 326-4958

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I'm a social Seattle web developer for eXp Realty and Working The Magic that likes building brands.

This blog is about online marketing, search engines, and lead generation in today's real estate.




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