search engine optimization: A Complete SEO Strategy - 10/25/10 07:44 PM
Search Engine Optimization (SEO) is an interesting topic with huge potential for business. Everyday across various Google services several hundred million searches are performed. Some of those searches are refined and many result in visits to websites, videos, photos, news articles, blog posts, sales pages, and profiles. SEO considers how search engines work and what people are searching for to increase the visibility of a web site or web page.
For some, SEO is debatable topic with varying beliefs and hat colors. A person referred to as a Black Hat uses deceptive strategies to better rankings while White Hat conforms to the search engine … (3 comments)
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search engine optimization: Short vs. Long Tail Keywords, A Strategy To Dominate Your Local Market - 06/10/09 10:21 PM
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords.
The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity. Dominating an online market involves a strategy of achieving top search engine placement for all relevant search terms and driving lots of targeted visitors who will ultimately convert into quality leads. So how do we accomplish this?
The … (71 comments)
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search engine optimization: The Website Trap: Do You Lease or Own? - 04/17/09 12:57 PM
On a daily basis I am evaluating websites for search friendliness, researching effective keywords, title tags, content, lead capture and many other contributing factors to Google success. I do this for websites big and small, new and old with varying marketing budgets. My job is to create an effective personal strategy to move a website to the top of the search ranks for competitive keywords, ultimately driving traffic and generating leads. I want everyone to be successful but unfortunately I can’t help everyone and it’s not because I don’t have time (Our SEO system is scaled well and we have employed … (15 comments)
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search engine optimization: The Ins and Outs of Pay-Per-Click (PPC) Advertising - 01/15/09 04:30 PM
Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign. For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords. Prices for keywords go up as the number of advertisers goes up because the space available for advertisers is limited. Paid for links are then shown as “Sponsored Links” along with the organic results in Google searches and advertisers are charged a market price when someone clicks and visits their site.
To make some sense of this the average cost per visit for … (2 comments)
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search engine optimization: How To Make Searchers Click - The Meta Description Tag - 11/06/08 12:58 PM
I was recently asked how to control the text that gets displayed along with each link in the search results. This is a good question because this text is your chance to tell searchers exactly what to expect from your site and entice them to click on the link and visit your page. The highlighted yellow text in the image below is an example of this text at work:
So how does Google generate this text? One of two ways.
1: Most often, Google grabs this text from the meta description of the page. The meta description … (12 comments)
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search engine optimization: Where Are You? Search Engine Rank vs. Click % - 10/16/08 04:55 PM
The behavior of users as they fly around the internet performing searches is an interesting topic that reveals the importance of SEO and ranking for top positions. It is fairly intuitive that ranking number 1 or 2 for a highly searched term is good, but the question is how good?
Here are some numbers that shed light on the real benefits of rank position by taking a look at the number of clicks (aka visits to a website) determined by where those sites show up in the search results. Notice search results 1-3 account for over 62% of the visits for … (5 comments)
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search engine optimization: SEO Tool – Instant Content Visualization - 09/30/08 07:08 PM
Every once in a while I come across a new SEO tool that works exactly how I want it to and it opens the door for a lot of great ideas. This is one of those tools. The people over at TagCrowd.com have put together a simple way to convert any webpage, copied text, or document into a visualized tag cloud. Tag clouds are really just a visual depiction of the word content of a site, the more times a word is repeated the larger the word appears.
What this allows you to do is take a large body of text, … (10 comments)
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search engine optimization: Linking for SEO - Tips and Secrets - 08/21/08 01:52 PM
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search engine optimization: Make an ActiveRain Blidget in 2 Minutes - 07/30/08 02:54 PM
UPDATE: How to add a Blidget to your ActiveRain Blog Sidebar
1. Create a Blidget for your blog and copy the code2. Login to your ActiveRain Account3. Go to your profile page or "My Home"4. Click "My Settings"5. Paste the Blidget code as part of your Blog Description 6. Click "Update"
… (33 comments)
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search engine optimization: How To Evaluate Your Google Competition - 07/24/08 05:01 PM
After selecting the right search phrase (Generally "City"+"Real Estate" for the sites I work with) it is useful to be able to evaluate the competition already showing up in the results for that term. Use these tips to evaluate the competitive landscape for any given search term. These two factors, and having a solid SEO strategy, will determine the time and effort it takes to obtain top search engine rankings:Factor #1: Age and Authority of the Domain Aged websites will enjoy results from SEO efforts faster than new websites. New websites tend to take a little longer to get traction in … (20 comments)
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search engine optimization: Questions to Ask an SEO Company - 07/16/08 01:43 PM
A few days ago Google updated the "What's an SEO?" page of their Webmaster Help Center. They have done a good job to outline the benefits professional SEO companies provide while giving advice on how to spot and avoid unethical SEO companies. Here are the six questions - and our answers - that Google recommends you ask a prospective SEO company:
1. Can you show me examples of your previous work and share some success stories? We have several examples of our #1 search rankings for highly competitive search terms in our SEO Portfolio. Because of client confidentiality we don't … (0 comments)
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search engine optimization: Tracking Success of Online Advertising Campaigns - 06/19/08 05:22 PM
Despite spending the majority (An understatement) of my time working SEO, Search Engine Optimization, to achieve top organic results in Google and other search engines I enjoy experimenting with online advertising campaigns.Online advertising campaigns work well in the early stages of launching a website to drive traffic and begin converting leads from day 1. The downfall of this type of advertising campaign is that visits to a website will be determined by the amount of continued daily or monthly spend, but that is the subject of another post on the Return of Investment of SEO vs Pay-Per-Click. That said, to manage … (2 comments)
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