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seo strategies: Short vs. Long Tail Keywords, A Strategy To Dominate Your Local Market - 06/10/09 10:21 PM
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords.
The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity. Dominating an online market involves a strategy of achieving top search engine placement for all relevant search terms and driving lots of targeted visitors who will ultimately convert into quality leads. So how do we accomplish this?
The … (71 comments)
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seo strategies: How To Make Searchers Click - The Meta Description Tag - 11/06/08 12:58 PM
I was recently asked how to control the text that gets displayed along with each link in the search results. This is a good question because this text is your chance to tell searchers exactly what to expect from your site and entice them to click on the link and visit your page. The highlighted yellow text in the image below is an example of this text at work:
So how does Google generate this text? One of two ways.
1: Most often, Google grabs this text from the meta description of the page. The meta description … (12 comments)
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seo strategies: Where Are You? Search Engine Rank vs. Click % - 10/16/08 04:55 PM
The behavior of users as they fly around the internet performing searches is an interesting topic that reveals the importance of SEO and ranking for top positions. It is fairly intuitive that ranking number 1 or 2 for a highly searched term is good, but the question is how good?
Here are some numbers that shed light on the real benefits of rank position by taking a look at the number of clicks (aka visits to a website) determined by where those sites show up in the search results. Notice search results 1-3 account for over 62% of the visits for … (5 comments)
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seo strategies: SEO Tool – Instant Content Visualization - 09/30/08 07:08 PM
Every once in a while I come across a new SEO tool that works exactly how I want it to and it opens the door for a lot of great ideas. This is one of those tools. The people over at TagCrowd.com have put together a simple way to convert any webpage, copied text, or document into a visualized tag cloud. Tag clouds are really just a visual depiction of the word content of a site, the more times a word is repeated the larger the word appears.
What this allows you to do is take a large body of text, … (10 comments)
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seo strategies: Linking for SEO - Tips and Secrets - 08/21/08 01:52 PM
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seo strategies: Make an ActiveRain Blidget in 2 Minutes - 07/30/08 02:54 PM
UPDATE: How to add a Blidget to your ActiveRain Blog Sidebar
1. Create a Blidget for your blog and copy the code2. Login to your ActiveRain Account3. Go to your profile page or "My Home"4. Click "My Settings"5. Paste the Blidget code as part of your Blog Description 6. Click "Update"
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seo strategies: How To Evaluate Your Google Competition - 07/24/08 05:01 PM
After selecting the right search phrase (Generally "City"+"Real Estate" for the sites I work with) it is useful to be able to evaluate the competition already showing up in the results for that term. Use these tips to evaluate the competitive landscape for any given search term. These two factors, and having a solid SEO strategy, will determine the time and effort it takes to obtain top search engine rankings:Factor #1: Age and Authority of the Domain Aged websites will enjoy results from SEO efforts faster than new websites. New websites tend to take a little longer to get traction in … (20 comments)
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seo strategies: 8 Tips: Online Lead Capture - 07/18/08 01:34 PM
What are you doing to capture leads with your website right now? Your website should be using 3, 4, 5+ ways to capture leads and convert traffic into contacts and ultimately closes. Assuming you are generating some traffic through your site, these are some of the best practices in online real estate lead generation that your competitor is already using. 1. Solid IDX Solution - IDX stands for Internet Data Exchange and is a property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area. For every client I have worked with … (28 comments)
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seo strategies: Questions to Ask an SEO Company - 07/16/08 01:43 PM
A few days ago Google updated the "What's an SEO?" page of their Webmaster Help Center. They have done a good job to outline the benefits professional SEO companies provide while giving advice on how to spot and avoid unethical SEO companies. Here are the six questions - and our answers - that Google recommends you ask a prospective SEO company:
1. Can you show me examples of your previous work and share some success stories? We have several examples of our #1 search rankings for highly competitive search terms in our SEO Portfolio. Because of client confidentiality we don't … (0 comments)
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seo strategies: Who Visits Your Website? Use Google Analytics - 06/18/08 01:43 PM
How did your visitors find your website? Who stayed and for how long? What pages are performing the best/worst? These are a few of the important questions to ask yourself about the ongoing health of your website and Google Analytics has the answers. Best of all, it's free. Below is a recent screen shot of the Dashboard of one of our Google Analytics accounts for May 17th - June 16th. All data can be viewed specific to any time period (Hourly, daily, monthly, yearly) and then compared against historical data.
Because it can be overwhelming at first to try to … (2 comments)
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Gabe Hoggarth
Seattle,
WA
More about me…
eXp Realty
Address: Seattle, WA, 98119
Office Phone: (888) 326-4958
Email Me
I'm a social Seattle web developer for eXp Realty and Working The Magic that likes building brands.
This blog is about online marketing, search engines, and lead generation in today's real estate.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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