Google Analytics- This an outstanding free website analytics tool.  It will give you loads of information on your website such as your most visited and least pages and from what pages people are leaving your site and going elsewhere.   This goes a long way for knowing how effective your website is.  Many email service providers allow your email campaigns to integrate with Google Analytics.  This provides tremendous reporting!  Not only can you tell what each user has done with your email but you’ll also know where each person has gone on your website.

I have always said your real estate website’s sole purpose is building your database of email prospects.  The next step is learning all you can about how to effectively market via email to your database. Email marketing is most definitely the most effective and yet the most cost effective way of marketing available today.  Email has had fantastic results for building my business, and it can do the same for you.

You can learn even more about email marketing by taking my course The Awesome Power Of Email.  This course has been approved by the Registrar, REBBA 2002 to qualify for 4 credits.