Email Tip for the Week: Soft Vs. Hard Bounce Back Messages - 06/29/12 07:42 AM
Manage The Bounce Back Messages You Receive.  
Soft bounce back messages usually mean there is a temporary problem delivering the email, such as a problem with the server or a full mailbox. Attempting to resend your email to the client is usually okay, because there is a good chance that your email will be sent successfully on the second or third attempt.
Hard bounce back messages are a permanent deliverability problem, such as an invalid email address. In this instance, there is no chance of the email ever getting delivered, therefore it is important to remove the email address from … (4 comments)

Some Email Marketing strategies to pay attention to - 06/27/12 10:30 AM
Wrong Target Audience
Imagine sending an email to a food and beverage company talking about the benefits of using certain materials for construction. The probability of getting any ROI on that email blast is next to nothing. Ensure that the email blasts that go out are being sent to a targeted audience. When clients fill out forms on your site, be sure to put them on drip campaigns that pertain to the forms they filled out. For example, if they filled out a form requesting information on mortgage rates, be sure to send them information about mortgage rates.
 
Teaser … (1 comments)

Specialization Breeds Excellence in Real Estate - 06/26/12 11:42 AM
Your website should have lots of information both on the local real estate market and on local listings.  That way, your website will appeal to both people actively seeking a home now and those who are still researching.
The ones who are not yet ready to buy or sell typically want lots of information on the local real estate market and some updates on new listings and recently sold listings.  The people who are ready to buy or sell will mostly want new listing updates.  So make sure your website’s content caters to both types.  When they sign up for your … (2 comments)

Email Subject Lines: Advanced Email Marketing - 06/22/12 08:01 AM
Subject Lines – I can’t overemphasize the importance of email subject lines.  They are the single biggest factor in how well your emails will be received.  A focused, specific subject line greatly encourages people to open and read.  For example, if you were sending out a just listed flier, your subject line could read “Newly Listed 242 Main Street Condo”.  When you make your subject lines too general you greatly reduce the chances of having your email read.  If you send out a newsletter don’t use a boring subject line like “April 2010 Newsletter”.  Rather, have your subject line describe the articles … (3 comments)

What does your Listing Presentation need? - 06/18/12 12:31 PM
There are certain things your listing presentation absolutely needs.  If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home.  So here are a few of the must haves in any listing presentation:
Your Bio
In your bio give an overview of your professional background and touch upon a few personal details, but don’t over do it.  No one cares what fraternity you were a part of in college or what high school you went to.  Your bio should include a reasonably current photo (if you use a … (0 comments)

How Real Estate Domain Names make you money - 06/11/12 09:46 AM
Your real estate website’s domain name is very important. The domain you use can make the difference between a website that makes you a lot of money, one that makes some money, and one that doesn’t help you make any money. It’s that important! Making your website’s name the same as your site’s domain URL may seem like an obvious step, but not every website owner does this. Doing this is important because it makes your site’s URL memorable. People think of websites by name, so if your website’s URL is the same as the website’s name then people will have no … (3 comments)

What is the Real Estate Online Consumer looking for? - 06/04/12 12:19 PM
This is one of the most misunderstood aspects of the online consumer.  Having easy access to great amounts of real estate information and having become very accustomed to researching during college or university, these consumers typically turn to the internet for information even if they’re not currently actively seeking a home.
  They often start their online research several months before they begin seriously looking at houses.  So it’s key you ask these people at what stage they’re at in their home search and give them what they want, when they want it, and in the way they want it. 
They … (20 comments)

 

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