content strategy: Building a Content Strategy Vs. Pay Per Click - 11/13/12 08:49 AM
The internet is like a continent sized forest, and things like search engines and social networking sites are like park rangers or guides.  If these people can’t find your website, then your website is like a billboard in the middle of these woods.  No one will know it’s there.  Having an invisible website is why most real estate professionals who have had a website think having their own site is useless.  Of course an invisible site is useless!
Search engines strive to place the truly best, most authoritative pages in any subject matter at the top of their search results. For real … (1 comments)

 

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