gabrielle jeans real estate facebook: How Facebook advertising works in Real Estate - 06/30/11 03:00 AM

The 0.1% Rule
There are two ways you can pay for ads on Facebook: pay per click or pay per thousand ad impressions.  Pay per click is paying a fixed rate you agree to with Facebook when you create each ad and you pay it every time someone clicks your ad.  Often you’ll pay less than your bid for a click, depending on the competition with other ads and their click bids that also seek your target prospects when your ad is clicked. 
An ad impression is your ad appearing once on one of your target prospect’s screens.  If you … (5 comments)