Real estate blog entries tagged with selling by Heidi O'Connor, ABR, GRI, Associate Broker (United Country

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Home : Blogs : Heidi O'Connor, ABR, GRI, Associate Broker : Heidi's Blog : Tag "selling"

selling: Agents: To Specialize or Not to Specialize? - 02/18/10 09:59 AM

Agents: To Specialize or Not to Specialize? When I first got into real estate in 2003, I'll never forget being told I needed to specialize in selling a particular type of real estate. I even read in some of my real estate magazines that the only way to be successful, is to specialize and become an expert in that specialization. Well, I did just that and now where am I? I specialized myself right out of the market! The types of properties I was selling most were equestrian properties and farms. After the mortgage and real estate downturn, those types properties … (2 comments)

selling: Agents: What to tell Sellers that want to list their property at unrealistic prices. - 01/21/10 12:44 PM

Agents: What to tell Sellers that want to list their property at unrealistic prices. I was surprised the other day when an experienced agent asked me what he should tell sellers when they want to list their property at an unrealistic price (too high). Here's what I told him I do. First, the CMAs I create that suggest a certain price range are supported by real data in the MLS. Numbers don't lie. Second, now more than ever, the house must appraise by the buyer's lender. Appraisers often use the same data from the MLS (I've been contacted many times by … (1 comments)

selling: Agents & Consumers: What Staging and Speech Writing have in Common - 01/18/10 06:25 PM

Agents & Consumers: What Staging and Speech Writing have in Common. I hire a stager for every home I list. I offer the initial consultation for free, because I think staging is that effective and it's part of my marketing strategy. I recently had my staging consultant in a home that was filled with small collections of various things the homeowner had collected from different countries she visited. A day after the consultation, the homeowner emailed me to say that after staging, the house would be nothing more than an "empty shell," devoid of any "warmth." I forwarded these comments to my stager and she brought up a good … (1 comments)

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Heidi O'Connor, ABR, GRI, Associate Broker

Forest, VA

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United Country - Atlantic Coast Auction & Realty Group

Address: 410 S. Jefferson Street, Roanoke, VA, 24011

Office Phone: (540) 491-9292

Cell Phone: (540) 874-2200

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