agent productivity: A Brief History of CRM & Who Will Survive? - Part 1
- 02/02/12 03:34 AM
Currently, there are about 40 Real Estate specific CRMs (Customer Relationship Managers) and they are surprisingly unique in many respects. Can the industry support them all? If not, how do you pick one that is most likely to survive? Moving from one CRM to another is very costly in terms of loss of data and the investment of time in a new learning curve. If at all possible, you want to pick the right one the first time. The very first Real Estate specific CRM was Howard Sanderson’s Howard & Friends in 1982. Around 1986, another came out called Real Estate … (5 comments)
agent productivity: The Value of ‘Canned’ content in CRM’s
- 05/08/08 06:34 AM
On a fairly regular basis, I hear people comment that this person’s or that program’s form letters or fliers are bad/not for their market/hokey, you-fill-in-the-blank. The value in ‘canned’ content is not necessarily in that you can take them as they are, and start using them. While it is true that there are some things, some times, that can be good they way they are, or pretty close, it is rare. The value is in the fact that the content, the concept, is already there for you, and pretty much done. What is left for you to do is to … (0 comments)
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Gary David Hall
Real Estate CRM Sales, Training and Implementation
Currently, there are about 40 Real Estate specific CRMs (Customer Relationship Managers) and they are surprisingly unique in many respects. Can the industry support them all? If not, how do you pick one that is most likely to survive?
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