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direct mail: helpful guidelines for marketing - 10/25/07 11:58 AM
Here is a helpful matrix I give my agents regarding marketing.  This shows the per piece price of marketing materials and how much it actually costs to market based on increasing sizes of market areas. 
Money is tight for new agents (all agents) so using marketing money wisely is very important. I suggest agents buy all their marketing material up front and have a plan to send out a marketing piece every two to three weeks.  They probably want to buy enough materials for ten mailings/distributions. 
This plan allocated .26 cents for direct mail.  We have a direct mail center in house … (2 comments)

direct mail: The key to direct mail is to start small and stick with it! - 10/24/07 02:31 PM
If you plan on making direct mail a part of your Real Estate marketing plan  -  start small.
Realtors new to direct mail often take on too large a market area only to find they lack the funds and time to keep up with their program.  The end result is that after a couple mailings the agent does not see results and gives up.  The only guarantee with direct mail is that if you don't do it - it won't work!
If you want to use direct mail a better plan would be to start with a small neighborhood of maybe no more … (13 comments)

 

Gary Duda

Richmond, VA

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RE/MAX Action Real Estate

Address: 11551 Nuckols Road, Suite D, Glen Allen, VA, 23059

Office Phone: (804) 521-5601

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Gary's advice can help you take your real estate career to the next level. He also offers advice on buying and selling Real Estate in Richmond, Virginia and surrounding areas such as Henrico County, Chesterfield County, Hanover County, Richmond, Goochland.


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