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marketing: big a big fish in a small pond - 10/25/07 05:51 PM
Low on cash?
Have very few prospects?
Feeling really low?
Don't let fear paralyze your business.  I'm going to give you a simple, inexpensive marketing plan.  It's going to mean that you actually have to get out and work - so be prepared.
Step 1:  Choose a 100-home farm area.  Make sure the price range is between $125,000-200,000. Find an area with the highest rated schools.  Run a CMA and get familiar with home sales over the past three to four years. 
Step 2: Create a one-page flyer.  You can use the templates for newsletters in Microsoft Word.  On one section you will list sales in the area … (4 comments)

marketing: helpful guidelines for marketing - 10/25/07 11:58 AM
Here is a helpful matrix I give my agents regarding marketing.  This shows the per piece price of marketing materials and how much it actually costs to market based on increasing sizes of market areas. 
Money is tight for new agents (all agents) so using marketing money wisely is very important. I suggest agents buy all their marketing material up front and have a plan to send out a marketing piece every two to three weeks.  They probably want to buy enough materials for ten mailings/distributions. 
This plan allocated .26 cents for direct mail.  We have a direct mail center in house … (2 comments)

 

Gary Duda

Richmond, VA

More about me…

RE/MAX Action Real Estate

Address: 11551 Nuckols Road, Suite D, Glen Allen, VA, 23059

Office Phone: (804) 521-5601

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Gary's advice can help you take your real estate career to the next level. He also offers advice on buying and selling Real Estate in Richmond, Virginia and surrounding areas such as Henrico County, Chesterfield County, Hanover County, Richmond, Goochland.


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