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remax action: master the obvious - 10/26/07 08:17 PM
Whether it's from hard work, luck or your Great Aunt Edna - you have gotten a listing. Congratulations!
Please do some basic things. Fill out all the fields completely in MLS. Upload as many pictures as you can of the house. Do a nice fact sheet on the house. Return calls from agents and the public. Do feedback on all showings and share that with your clients. Update your clients weekly on new listings in the area, price changes on competing listings, and on pended listings. If your listing is not selling after a few weeks, seek price reductions and ask your clients to … (7 comments)
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remax action: Buyers can't make seller disclosures - 10/26/07 05:08 PM
In the hurry to get things done quickly, buyers' agents often will have clients fill out blank disclaimers and blank lead based paint disclosures for the listing agent to have the sellers sign. For agents who do this: DON'T!!
The law in most states (my guess is all states) is that sellers have to provide buyers signed disclaimers/disclosures. HUD requires the seller/landlord provide a buyer/tenant a completed lead base paint disclosure and if there are know lead hazards, any records or inspection reports.
If buyers do not get the disclosure/disclaimer at contract time they have a 3 day review/recession period on the contract. If they don't' get it … (4 comments)
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remax action: big a big fish in a small pond - 10/25/07 05:51 PM
Low on cash?
Have very few prospects?
Feeling really low?
Don't let fear paralyze your business. I'm going to give you a simple, inexpensive marketing plan. It's going to mean that you actually have to get out and work - so be prepared.
Step 1: Choose a 100-home farm area. Make sure the price range is between $125,000-200,000. Find an area with the highest rated schools. Run a CMA and get familiar with home sales over the past three to four years.
Step 2: Create a one-page flyer. You can use the templates for newsletters in Microsoft Word. On one section you will list sales in the area … (4 comments)
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remax action: helpful guidelines for marketing - 10/25/07 11:58 AM
Here is a helpful matrix I give my agents regarding marketing. This shows the per piece price of marketing materials and how much it actually costs to market based on increasing sizes of market areas.
Money is tight for new agents (all agents) so using marketing money wisely is very important. I suggest agents buy all their marketing material up front and have a plan to send out a marketing piece every two to three weeks. They probably want to buy enough materials for ten mailings/distributions.
This plan allocated .26 cents for direct mail. We have a direct mail center in house … (2 comments)
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remax action: The key to direct mail is to start small and stick with it! - 10/24/07 02:31 PM
If you plan on making direct mail a part of your Real Estate marketing plan - start small.
Realtors new to direct mail often take on too large a market area only to find they lack the funds and time to keep up with their program. The end result is that after a couple mailings the agent does not see results and gives up. The only guarantee with direct mail is that if you don't do it - it won't work!
If you want to use direct mail a better plan would be to start with a small neighborhood of maybe no more … (13 comments)
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remax action: check list to getting home ready to sell - 10/23/07 06:41 PM
If you are getting ready to sell, here is an easy check list of what to do.
Make Repairs:
If there is wood rot, broken windows, damaged shingles or other visible damage, then have it repaired. It's a lot easier to sell a home that is mechanically and physically in shape. Fixing items before a home inspection also allows the items to be repaired more economically because the seller can make repairs without having to abide by sometime unreasonable repair recommendations. Buyers also hate to see repair items because they fear the home has not been care for by the sellers.
Cosmetic Items are cheap:
To quote a local … (1 comments)
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remax action: the work really starts after the contract is written - 10/23/07 01:36 PM
Once the contract is written, the job of a good Realtor has really just begun. So has the job of a host of people including lenders, attorneys, title companies, insurance agents, home warranty companies and so on.
The beginning: Writing the contract.
Once the contract is written, the closing process is underway. (This document is geared toward the Richmond Virginia Market and there are minor to major differences in other areas of the state and country.) The contract must be sent to the following parties:
LendersAttorneys/Settlement AgentsBoth Real Estate FirmsBuyers and SellersThe closing process happens on several different levels before it all comes together … (4 comments)
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remax action: Let's spread some sunshine - 10/17/07 07:29 AM
Now is an amazing time to buy real estate!
Interest rates are historically low. There is lots of inventory. Builders are making deals. The sun is shining. The birds are singing and the crisp autumn breeze on my face makes me happy to be alive! Gosh, I feel like singing show tunes.
If you are in Real Estate, that is what ought to be running through your head and flowing from your mouth. Sure things are a bit tough now. We all know that, but the public is hearing enough of the bad stuff from the media. Bad news sells better than good news.
We have been through … (4 comments)
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remax action: Your success is ultimately up to you! - 10/15/07 04:33 PM
If your real estate business isn't all it can be, here are some important questions to ask yourself.
Do you consistently work a full 40-hour week at real estate?Have you mailed out or used all of the marketing materials you have purchased in the past year?Do you let more than an hour or two go by before returning emails or voicemails on a regular basis?Have you taken a class within the past six months toward a Realtor designation such as GRI, ABR or CRS?Do you go onto your MLS daily to see what is happening with new, pended, sold or expired listings?Have you visited … (2 comments)
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remax action: Inexpensive tips to increase your business - 10/13/07 09:56 PM
While there are many ways to market yourself as a Realtor, here are a few inexpensive methods that you may have overlooked.
When in public, always wear a name tag that says who you are and what firm you work for. It may sound corny, but I guarantee it will prompt people to ask you about real estate. The best name tags are magnetic and don't ruin clothing as easily as the ones that use pins.
I know this will bring jeers, but car magnets are also great conversation pieces. You might want to get something a little nicer looking than just the … (10 comments)
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Gary's advice can help you take your real estate career to the next level. He also offers advice on buying and selling Real Estate in Richmond, Virginia and surrounding areas such as Henrico County, Chesterfield County, Hanover County, Richmond, Goochland.
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