real estate: Banks or the Crooks That Represent Them. - 09/23/09 07:42 PM
It's not unusual for me to field complaint calls from members - apparently they are labouring under the assumption that I 1) care and 2) can do something about it. (For the record I do and I try)
Most complaints have to do with one of two things - banks or the … (56 comments)

real estate: Fixin' To Get Cooked In The Squat - 02/28/09 05:58 PM
I was inspired by Lenn  Harley's recent post "Get Out Of Bed And Go To Work In The Morning, Even If It's Just Down The Hall" . In it, Lenn gives us ten ways for Realtors to get back in touch with the basics of our business and how to weather the … (61 comments)

real estate: The Greatest Story Ever Told - Real Estate Branding. - 10/09/08 06:03 PM
10/9 brand dead Marc Davison of 1000WattConsulting has posted an article over at Inman News that's a must-read. Entitled 'The Greatest Story Ever Told', Davison provides great advice to Realtors on successful brand building using lessons taught by none other than The Grateful Dead. Yep, that's right. Using song titles … (12 comments)

real estate: Inman Panel Focuses on Localism for Recovery - 07/26/08 03:18 PM
7-26 Inman Panel #2 A couple days ago I posted a blog from Inman Connect on their panel 'Housing Debate: Bull vs Bear' in which the bears were goring each other to see who could out-bear the others. It was a bloodletting of epic proportion and I disagreed with much … (3 comments)

real estate: The Value of NEXT. - 02/26/08 01:33 PM
I just read a great post about how sellers want to be lied to - you should check it out. But it reminded me of something I learned years ago that really helped me when I was getting started in this business and might help some of you too.
There are lots … (7 comments)

real estate: The beginning of the end. - 02/18/08 12:59 PM
In case you haven't seen it yet, this weeks issue of Time Magazine has an excellent article entitled - "Ignore the Headlines" about how the current real estate downturn is indeed bottoming out and savvy Buyers are stepping up NOW. Quoting John D. Rockefeller - "The way to make money is … (12 comments)

real estate: Wait to buy real estate. - 02/12/08 07:44 PM
Due to the overwhelming negativity of the media and other prognosticators these days, we are facing a dilemma in working with our buyers. As Realtors we know this is a cyclical event that will disappear in the rear view mirror just as it did in the mid-90's, late 80's, early 70's … (2 comments)

real estate: Countrywide charged with mortgage fraud? What's next? - 02/07/08 11:01 PM
A reporter friend just called me about a lawsuit recently filed in the Los Angeles Superior Court against home builder KB Homes and lender Countrywide KB Home Loans involving, what else, fraud. I've attached the press release below for your information.
Builders are in a tough spot right now and have been … (12 comments)

real estate: Dr. Greenspanstein's Monster & Gambler Mae - 01/17/08 11:47 PM
Well, here's hoping you're safely through the holidays, and that Santa, in his munificence, deposited more than the richly deserved lumps of coal in your moth eaten stockings. With that cheery greeting,  let's start the year with a slap in the yap from the housing market. I know I told you … (15 comments)

real estate: Location, location, location - and TIMING. - 01/10/08 04:27 PM
We just finished a board retreat trying to plan around our changing real estate market in Southern California. In addition to trying to guide our Association, we are all Realtors and investors ourselves trying to get a handle on where the business is going, how to advise our clients and time our … (10 comments)

real estate: Is That a Light at the end of this tunnel? - 01/03/08 03:45 PM
I  just got back from our National Association of Realtors conference in Las Vegas. Over 30,000 Realtors from around the world gathered to discuss legislative issues, mortgage fraud, marketing, the election and the economy. There's enough going on in each of those categories to write a whole column but since I … (5 comments)

real estate: Short Sale Tax Foregiveness Bill signed - 12/21/07 12:38 PM
President Bush signed into law today a new measure giving tax breaks to homeowners who have mortgage debt forgiven. Under preexisting law, the debt forgiven by a lender, such as for short sales and refinances, was generally taxable to the borrower as debt discharge income. With the passage of the Mortgage … (6 comments)

real estate: That Holiday Spirit - 12/18/07 10:34 PM
Every year our city does a Santa food drive where Santa goes around to the neighborhoods in an old fire truck or sleigh, with carollers, and collects food & toys. Years go it started as just 1 Santa out 3 or 4 nights to cover the town. Now that our city … (1 comments)

real estate: Owa Tagoo Siam - 12/18/07 01:38 PM
Well butter my butt and call me a biscuit - I'm feeling more cooked every day. Maybe it's just me - maybe my friends have been right all along. Maybe I really am a moron - certainly in a financial sense if not many others.
It seems I can't turn on the … (3 comments)

real estate: Boom & Bust Cycles - A Real Estate Primer - 12/17/07 12:40 PM
If you read my rant at the media in this column a couple months back, you remember one of the things I told you was how the media tends to generalize. If you believe what you read and see in the mainstream media, network TV, syndicated columns, etc., you're laboring under … (2 comments)

real estate: Let the Fingerpointing Begin - Real Estate Fraud - 12/15/07 02:34 PM
When the market heads south, as it has done spectacularly in the recent past, people are always looking for whom to blame. As long as the fingers are pointed comfortably in other directions, they are justified in assigning guilt to most any party who has been involved in even the most … (6 comments)

real estate: Observations on the Housing 'Crisis'. - 12/13/07 07:05 PM
In the past month or so, I've talked with economists from the California and National Association of Realtors, Dr. John Husing, the CEO's of Coldwell Banker, Prudential and Re/Max as well as a Deputy Director of the FED. They are all in agreement on the housing situation - they don't know … (30 comments)

real estate: Greed, for lack of a better word. - 08/09/07 07:21 PM
Gordon Gekko, in the movie Wall Street, opines that "Greed captures the essence of the evolutionary spirit." If word coming out of the banking industry these days is any indication, we've been evolving like rabbits lately. At meeting after meeting around the country, bankers and mortgage lenders are gathering to determine … (2 comments)

real estate: Get into politics or get out of the business! - 08/09/07 10:38 AM
I've just returned from the excellent INMAN Connect in San Francisco. I haven't attended for the past 3 or 4 years and the meeting has definitely come a long way - especially for thos of you who remember back to the early ones that were a stretch to last more than … (0 comments)

 
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Gene Wunderlich - Realtor®, Government Affairs Director

Temecula, CA

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Southwest Riverside County Association of Realtors

Office Phone: (951) 894-2571

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