Ar_home_b_search
 

NOT your Typical Blogger - 08/06/08 03:26 PM
Are you surprised? I am not sure that I am. I think the targeted demographic of most blogs is focused on attracting the Internet savvy Gen-Y consumer base, however, eMarketer says the median age of bloggers is a precise 37.6 years old.Yea, this is 2 straight posts mentioning eMarketer, but the stats and research they provide is awesome. It also lends to topics that make people think. Including me.Upon reading this I took a look at my RSS Feeds to see who most of the authors were. I took out all the Brazen Bloggers for this study, sorry guys.I won't go … (0 comments)

Generation Y for Dummies - 08/06/08 03:18 PM
Call them "Gen Y," "Millennials," "Echo Boomers," or whatever you want - just be sure you call them, because they've got something to say.I was listening to episode 79 of HBR Ideacast, Managing Generation Y, in which Tammy Erickson, who writes the Across the Ages column for the Harvard Business Review, was interviewed. As I was listening, I realized that in addition to the baby boomers, this is a generation that is potentially going to change the way you're doing business - or at least thinking about doing business. There are implications to marketing, internal communications, social media, and organizational behavior … (0 comments)