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gen y consumers: NOT your Typical Blogger - 08/06/08 03:26 PM
Are you surprised? I am not sure that I am. I think the targeted demographic of most blogs is focused on attracting the Internet savvy Gen-Y consumer base, however, eMarketer says the median age of bloggers is a precise 37.6 years old.Yea, this is 2 straight posts mentioning eMarketer, but the stats and research they provide is awesome. It also lends to topics that make people think. Including me.Upon reading this I took a look at my RSS Feeds to see who most of the authors were. I took out all the Brazen Bloggers for this study, sorry guys.I won't go … (0 comments)

gen y consumers: Generation Y for Dummies - 08/06/08 03:18 PM
Call them "Gen Y," "Millennials," "Echo Boomers," or whatever you want - just be sure you call them, because they've got something to say.I was listening to episode 79 of HBR Ideacast, Managing Generation Y, in which Tammy Erickson, who writes the Across the Ages column for the Harvard Business Review, was interviewed. As I was listening, I realized that in addition to the baby boomers, this is a generation that is potentially going to change the way you're doing business - or at least thinking about doing business. There are implications to marketing, internal communications, social media, and organizational behavior … (0 comments)

gen y consumers: A 6 Step Guide on How to Earn the Love of Your Boss - 07/29/08 04:35 PM
You're standing in the boardroom, giving a presentation and you think you're doing well.  You used great graphics, your ideas are brilliant, etc.  But all your boss could manage is an indecipherable poker face or a smirk.  Maybe she doesn't like your ideas.  Maybe she was bored.  Or maybe she didn't get it.
Or maybe she doesn't love you.
I'm not talking about touchy-feely love.  I mean the type of love that makes your boss want to recommend you to her bosses. Makes her think of your name when someone asks her "Who's the most valuable member of your team?".  More … (0 comments)

gen y consumers: Generation Y: They've arrived at work with a new attitude - 07/29/08 04:31 PM
This age group is moving into the labor force during a time of major demographic change, as companies around the USA face an aging workforce. Sixty-year-olds are working beside 20-year-olds. Freshly minted college graduates are overseeing employees old enough to be their parents. And new job entrants are changing careers faster than college students change their majors, creating frustration for employers struggling to retain and recruit talented high-performers.
Unlike the generations that have gone before them, Gen Y has been pampered, nurtured and programmed with a slew of activities since they were toddlers, meaning they are both high-performance and high-maintenance, Tulgan … (0 comments)

gen y consumers: 5 Ways to Make Your Company Gen Y-Friendly - 07/29/08 04:27 PM
 
Facing a potential onslaught of baby boomer retirements and a smaller pool of Generation X employees to replace them, IT managers who want to create or sustain a Best Place to Work environment will need the additional help of another group of professionals: Generation Y. Also known as Millennials, this group consists of nearly 80 million individuals born roughly between 1979 and 1999. They are the workforce of the future.
But what will it take to attract and keep these individuals? Are Generation Y's ideas about what makes a great employer different from those of other generations?
Yes, and no.
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gen y consumers: How to Tell Your Story to Generation Y - 07/29/08 04:20 PM
 
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gen y consumers: Generation Y More Open Minded To Gay Marriage - 07/25/08 12:33 PM

In the five years he's lectured on same-sex marriage, Michael Ryan has detected a trend.
After each lecture, a handful of students tell him the class forced them to rethink their position on the issue. And in many cases, he said, those students go on to say they now support marriage equality.
"I would love to take credit for that," said Ryan, who is gay and gives guest lectures regularly on same-sex marriage at the University of Maryland and elsewhere. "But it really belongs to the information itself, not my presentation of it."
The apparent growing acceptance of same-sex marriage … (0 comments)

gen y consumers: A Down Market Has Its Upsides for Young People - 07/25/08 12:30 PM

Sometimes what seems like bad news can be turned into good.
All the recent talk about the faltering economy certainly seems to fall into the bad-news category. Housing prices had the biggest decline ever, the U.S. and international stock markets had some very dark days, 17,000 U.S. jobs unexpectedly "disappeared," and many experts feel that we're heading into a recession.
But there's reason for young people to look on the bright side. In fact, beginning your financial life during an economic correction or downturn can be a preferable thing in many ways. Here are a few of the positives:
1.) We won't expect to get … (0 comments)

gen y consumers: Top Tax Tips for Younger Filers - 07/25/08 12:27 PM

Filing your taxes is kind of like going to the dentist: It may not be fun, but dealing with it is part of being a grownup.
So with Tax Day one short month away, I turned to an expert for advice aimed especially at us younger and newer filers. Kay Bell is a Texas-based journalist who has covered tax tips for Bankrate.com since 1999 (check out their 2008 tax guide here).
She also writes one of the most readable and entertaining tax blogs on the Web: Don't Mess With Taxes.
Here are Kay's and my top tax tips for GenDebt.
… (0 comments)

gen y consumers: Inside the Mind of Gen Y - marketing to Generation Y - Brief Article - Statistical Data Included - 07/25/08 12:23 PM
 
Last year, the research firm Yankelovich argued that the most efficient way to market to the Baby Boom generation was to separate it into three groups. In its Yankelovich Monitor report, "Dissecting Boomers," the company contended that to effectively target a generation as large as 78 million people, businesses needed to understand the psychographics and lifestage differences between the youngest Boomers and the oldest.
The same can be said about Generation Y, the 71 million children of Baby Boomers. Like Boomers, Gen Y is expected to transform every life stage it enters. It's no surprise, then, that Gen Y is … (0 comments)

gen y consumers: Born Digital - 07/25/08 12:17 PM


Generation Y's indifference to traditional forms of marketing and advertising has some big companies and their ad agencies scrambling for creative ways to reach and engage this demographic. "We were born digital," says 23-year-old Josh Spear, a Manhattan-based blogger turned digital marketing savant. "And so we have certain expectations as consumers in the way a brand moves in that space." Spear founded a company called Undercurrent, and big firms pay him handsomely to advise them on how to market to Gen Y. One of his recent projects - the digital marketing element of a BMW "mockumentary" called The Ramp … (0 comments)

gen y consumers: Hold on Tight: Gen Y Is Driving - 07/24/08 04:32 PM

Say the words "Gen Y" in the workplace, and you may hear lots of grumbling from boomers and Gen Xers. This young generation is not interested in paying their dues, say their elders, many of whom had to fight their way to the top.
Gen Y is receiving a lot of negative attention, but is it all well-deserved? Here are some of the many positive attributes this group of young employees is bringing to the workplace.
Work-Life Balance
Of course, the balance depends on your definition. But how balanced is your life if you bring your Blackberry to bed? Do … (0 comments)

gen y consumers: Generation Y Will Shift Focus of Media - 07/24/08 04:26 PM

That´s according to a new study from KPMG, which found that 44 per cent of people said television was their first port of call for news, followed by print - which was favourite for 28 per cent.
Just 13 per cent of those polled said that they preferred to use the internet to access news.
But it seems that these trends could be set for change, as those respondents from a younger generation were least likely to use the television to view news.
Only 37 per cent of this under-25 age group, known as Generation Y, chose traditional broadcast as … (0 comments)

gen y consumers: Real Estate Market Starting To Target Generation Y Home Buyers - 07/24/08 04:23 PM

Edina Realty President Bob Peltier announced ambitious plans Wednesday to tap into the growing pool of 20- and 30-something home buyers by beefing up the company's website, hiring younger sales agents and redirecting its advertising dollars to nontraditional venues."To move forward over the next five to 10 years, we have to be positioned differently than we have been in the past," Peltier said in an interview before taking the stage in St. Paul at the annual Edina Realty Expo.
At the heart of these shifts in corporate strategy is research that says that 80 percent of all home buyers start … (0 comments)

gen y consumers: Want To Reach Gen Y Moms? Go Online With A Softer Sell - 07/24/08 04:03 PM
Want To Reach Gen Y Moms? Go Online With A Softer Sell
While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she needs, Gen Y moms are a little different.These moms, born after 1978, are as committed to finding products they trust as other generations, says Joanna Sammartino, Moxie Interactive's New York managing director. "But perhaps since they don't have as extensive a network of friends with kids as older women do, they put a lot more stock in what … (0 comments)

gen y consumers: Financial Voice of "Generation Y" Announces First of Its Kind Nationwide 50 City Tour - 07/24/08 04:02 PM

23-year-old self-made millionaire James White is sharing his financial wisdom and dynamic energy with fellow members of "Generation Y" this summer. August kicks off a revolutionary 50 city tour of the United States where White will be educating teens and young adults and announcing the release of his new book, "My First Million".
Calgary, Canada (PRWEB) June 23, 2008 - 23-year-old self-made millionaire James White is sharing his financial wisdom and dynamic energy with fellow members of "Generation Y" this summer. August kicks off a revolutionary 50 city tour of the United States where White will be educating teens and … (0 comments)

gen y consumers: Address generation gap when succession planning - 07/21/08 05:02 PM
Succession planning for a family-owned business can be fraught with complex challenges. Most of the time, business owners are working diligently on day-to-day operations and it is difficult for them to stop and take time to look farther down the road when they are no longer at the helm.But inadequate planning can leave a company vulnerable amid management upheaval. Tax liabilities and estate settlement costs alone can run as high as 60 percent of assets. Failure to get everyone on board for a smooth transition can jeopardize the family's fundamental financial security. Agreeing on a suitable transition plan can be immensely … (0 comments)

gen y consumers: 7 Things To Help Your Gen Y-er Land A Job - 07/17/08 11:38 AM
1) Help them establish a "professional brand" -- The paper resume that you surely relied on is a great start, but now there are tools better suited for the digital age that can help your child present a 360-degree view of their skills, strengths and accomplishments all in one place. By supplementing the flat resume with a VisualCV, your kid can present a professional online image that goes beyond text to include graphics, photos, video and relevant links to showcase educational achievements, internships and work experience, volunteer work, interesting projects, professor recommendations, etc. Privacy settings can allow your child to share … (0 comments)

gen y consumers: Insights into Gen Y: A guide for investors - 07/17/08 11:33 AM

Gen Y (those born between 1982 and 2000), get their hands on some serious money, real estate trends will radically change. Gaining some idea of how Gen Y thinks and acts might help investors pick and profit from these trends.
At the 2006 Census there were 5.15 million Australians in this demographic category - the largest age group in the country - with the oldest of them now aged 26. Their lifestyle and habits have been exhaustively scrutinised by academics and marketers trying to tap into their spending habits.
Before we get into it, let's acknowledge that 1.58 million Gen … (0 comments)

gen y consumers: Are You "Digitally Savvy?" - 07/17/08 11:28 AM
Just 6% of consumers nationally are considered "Digital Savvy," but Scarborough Research says this influential group predicts digital behaviors that will become the norm.
The Digital Savvy skew male, more than half (53%) are 34 years of age or younger and they are affluent - 57% have household incomes of $75K or more.  They tend to be entrepreneurial, business decision makers, and are active consumers of online weather and news, and frequently listen to and download online TV, video and radio content. Their "on-the-go" lifestyle means they utilize and rely on their cell phones for communication and info much more than the … (0 comments)