selling a home: Success may mean NOT selling your home! - 10/13/08 08:22 AM
A little more than a year ago, I wrote an article entitled, Success may mean NOT selling your home! This article is even more appropriate given today's market conditions. This market is challenging, but you do have options. Read on...
Success may mean NOT selling your home!
You've had your home … (7 comments)
selling a home: The 4, no, make that 5 P’s of Marketing Your Lake Zurich Area Home - 05/20/08 09:25 AM
As a real estate marketer, I strive to create a marketing mix that will showcase your home to create the highest perceived value, reach the widest possible audience and generate the largest buyer response.
Traditionally, the 4 P's of marketing are:
PRODUCT
The product is, obviously, your house. The number of … (6 comments)
selling a home: Would you buy a puppy from a puppy mill? - 01/07/08 11:52 AM
Those of you who read my most recent post know that I am going to be purchasing a puppy this year. It occurred to me while doing my research that the process of selecting a breeder is similar to the process of choosing a real estate agent. Here are the similarities: … (24 comments)
selling a home: Dear Mr. and Mrs. Seller... - 12/11/07 10:14 AM
Recently I showed several homes in the Lake Zurich area, yours among them. Here is what I found:
A driveway with about 7 inches of snow on it, making it necessary to park across the street and trudge through the snow to your house
An icy and un-shoveled front walk, making … (32 comments)
selling a home: Experienced Agents Only? - 09/24/07 11:32 AM
In an interview in the October 2007 REALTOR Magazine, best-selling author and marketing entrepreneur Seth Godin stated that in order to succeed in this business you have to be the "best in the world." The theory behind this is that given the chance, the consumer will seek out the superstar agent...you … (32 comments)
selling a home: Success may mean NOT selling your home! - 08/16/07 05:20 PM
You've had your home on the market for months. You've done everything correctly. You hired a professional REALTOR (who has marketed it every which way possible)You made all repairs before listingYou allow easy showing accessIt's been staged it to perfectionIt's priced correctly and/or you've reduced the priceBut still it's not selling. What … (16 comments)
selling a home: No Thanks, I'm just looking - 08/09/07 09:42 AM
Have you ever walked into a store and been asked by a salesperson, "Can I help you?"
Of course you have, and if you're like me, it can be irritating. While I appreciate the offer of assistance, it's the timing that is off. It's too soon, feels too pushy. My standard response … (25 comments)
selling a home: Sellers: Your Agent is Not Your Scapegoat! - 08/06/07 09:51 PM
You've hired a professional real estate agent to market your home because you realize that by doing so, you will have the BEST chance of selling your home for the HIGHEST PRICE in the LEAST AMOUNT OF TIME. Please, please, PLEASE, listen to your agent...and please, please, PLEASE don't treat us like … (45 comments)
selling a home: In real estate, the price of success is...failure! - 07/19/07 12:23 PM
It's common knowledge that in order to sell a home, you must first get prospective buyers into the home to see it. Your REALTOR's job is to market your home to attract as many potential buyers as possible. As a seller, you will no doubt get frustrated because many buyers will view your … (13 comments)
"Referring to top agents locally and across the country"
My take on the local real estate market, as well as my favorite people, places and things to do in Lake Zurich and the surrounding communities of Barrington, Deer Park, Hawthorn Woods, Kildeer and Long Grove.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
A little more than a year ago, I wrote an article entitled, Success may mean NOT selling your home! This article is even more appropriate given today's market conditions. This market is challenging, but you do have options. Read on...
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