sales training: WCR LIVE - SALES TRAINING WITH STEVE HOFFACKER - 06/30/10 06:37 PM

This month's WCR LIVE - BROKER CONFERENCE CALL featured an interview by hosts Klaus Bank and Ryan Shaughnessy with sales and marketing strategist Steve Hoffacker. In this segment, Steve Hoffacker discussed the importance of "scoring" your customers and working smarter. Topics discussed on the show included:
Qualifying the Customer Using Objective Criteria to Rate your Customers Rate, Score and Rank your Customers Prioritizing Customers Based on Likelihood of Purchase Structuring Work Based Customer Score If you haven't read Steve Hoffacker's books "Making the Grade" and "Knowing the Score", this month's show gave a brief introduction to the sales training concepts … (2 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Learn from the Past or Repeat the Mistakes of History - 08/18/09 06:42 PM




Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't … (2 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Character Matters - 08/01/09 05:01 PM


Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since … (6 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Looking for Buying Signals - 08/01/09 08:04 AM

 Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (5 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Success is No Accident - 07/31/09 05:22 PM

 Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (10 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Communication is the Key - 07/31/09 01:24 PM

 Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (2 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Healthy Competition is a Good Thing - 07/30/09 04:15 PM

 Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (10 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Gimmicks Don't Work - 07/29/09 04:47 PM
Words and Wisdom of Yogi Berra

Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (37 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Importance of Role Players - 07/27/09 04:29 PM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - … (7 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Learning Sales Skills - 07/23/09 10:33 AM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:

Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since … (10 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - The Art of Public Speaking - 07/20/09 05:03 PM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - The … (12 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - The Importance of Physical and Mental Conditioning in Real Estate Sales - 07/20/09 01:02 PM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - The … (8 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - Dealing with Sales Slumps - 07/20/09 06:42 AM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - The … (10 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - The Importance of Teamwork - 07/19/09 04:13 PM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. Installment No. 2 - It's never happened in world series history, and it hasn't happened since - The … (29 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - There is No Such Thing as a Perfect Game - The Art of Learning from your Mistakes - 07/19/09 05:32 AM
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  Prior installments of the Yogi Berra Real Estate Sales Training Series included:
Installment No. 1 - When you come to a fork in the road, take it - The Art of Making a Decision.  This installment focused on the need for decisive action and the need for making informed decisions. The second installment of the Yogi Berra Real Estate Sales Training Series will start with the now famous quotation … (10 comments)

sales training: Real Estate Sales Training - The Words and Philosophy of Yogi Berra - The Art of Making a Decision - 07/18/09 08:25 AM

 Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training.  The first installment of this Yogi Berra Real Estate Sales Training Series will start with the now famous quotation "When you come to a fork in the road, take it."
So, how does this Yogi Berra quotation relate to real estate sales training?  It is pretty simple.  Yogi Berra had only an eighth grade education and was not book trained - but his words ahd philosophy of … (20 comments)

sales training: Baby Blues - The Myth of Sales Training - The Agent Has to Want to Learn and Some Real Estate Agents Simply Aren't Trainable - 07/14/09 10:45 PM

Baby Blues - Are New Real Estate Agents Really Trainable?
For a real estate professional, professional development is a lifelong commitment to a search for knowledge, the assimilation of new information and skills, and the incorporation of the new knowledge and information into one's business plan.  Professional development comes from a series of sources.  It starts with training and then gradually shifts from academic coursework to real life experience.  The process of learning subtly shifts from an academic approach to a more scientific approach that includes self-examination and assessment, experimentation with new technology, new techniques, etc., and evolution by adapting … (41 comments)

sales training: The Business of Real Estate Sales - Real Estate Agents are their own Small Businesses - Online Business Training Classes from the SBA - 07/09/09 09:13 AM

Recently, Katerina Gasset posted an article entitled "Is Real Estate Your Job Or Your Business? What They Did Not Teach You In Real Estate School!" which pointed out the simple fact that real estate agents are not employees.  Real estate agents are business owners in charge of their own brands.  As such, they are in charge of developing and implementing a business plan, a financial plan and a marketing plan. 
The U.S. Small Business Administration provides a variety of online resources and tools for small business owners, including a series of online courses.  Although the online courses are pretty basic … (27 comments)

sales training: How to Succeed in Sales - Focus on the Negatives - The Importance of Feedback - 06/30/09 04:25 PM

Sometimes it pays to focus on the negatives.  Often, we are too happy to look at traffic numbers and to pass these numbers on to our clients as a flaming arrow that progress is being made.  Although the number of internet hits, telephone inquiries, and showings are important, real estate agents often fail to focus on the negatives. 
Here are a few examples:
•  If  you receive 100 internet hits and 3 telephone calls, why aren't more people calling to set up showings for the property?
•  If 20 people have visited the home, why didn't  they make an offer?
The … (45 comments)

sales training: The ActiveRain Open - Learning from the Pros - Golf, Life and Real Estate Sales - 06/13/09 08:49 PM

 
Recently, I had the opportunity to play golf with Activerainers Don Rogers and Michelle Silies.  It was a scramble golf event to raise money for the O'Fallon Tomahawks, a local youth sports organization.  It was a great event organized by Bob Craddick, general counsel with Reliant Care Management, and held at the Tamarack Golf Club in O'Fallon, Illinois.
So, we loaded up the carts and hit the links.  Although we didn't get all 18 holes in because of rain, I did get my money's worth with my teamates sharing their wisdom on life, golf and real estate throughout the event.
 
(12 comments)

 

Ryan Shaughnessy

Broker/Attorney - Your Lafayette Square Real Estate...

Saint Louis, MO

More about me…

PREA Signature Realty - www.preasignaturerealty.com

Address: 1709 Park Avenue, Saint Louis, MO, 63104

Office: (314) 397-3182

Mobile: (314) 971-4381

A Blog for New Home & Other Sales Professionals and for Sellers and Buyers Interested in City Living PREA Signature Realty proudly serves the communities of Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.






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